Google Content Network Q&A

A few weeks ago, Josh Dreller, Vice President of Media Technology for Fuor Digital, sat down with one of our own Content Optimization Specialists, Jasper Seldin. Josh had some questions about the Google Content Network, and in this interview on the Search Engine Land blog, Jasper shares his thoughts on some hot topics, including:

• Best practices for using negative keywords on the Content Network
• How costs-per-click are calculated on the Content Network
• How content targeting identifies themes in ads and web pages
• Tips for setting up direct response campaigns on the Content Network

Read the full article to uncover all the details that Jasper shared with Josh, and for more information about the Content Network, check out our Content Network site.

Posted by the Agency Ad Solutions Blog Team