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Should you spring clean your solar panels?

Ever since we assembled a 1.6 MW solar panel installation at our headquarters in Mountain View in 2007, we've been wondering, "Does cleaning the solar panels make them more effective?" We thought it might, but we needed to be sure. So we analyzed the mountains of data that we collect about the energy that these panels produce — after rain, after cleaning and at different times of the year.

We have two different sets of solar panels on our campus — completely flat ones installed on carports, and rooftop ones that are tilted.

Since the carport solar panels have no tilt, rain doesn't do a good job of rinsing off the dirt they collect. (Also, our carports are situated across from a sand field, which doesn't help the situation.) We cleaned these panels for the first time after they had been in operation for 15 months, and their energy output doubled overnight. When we cleaned them again eight months later, their output instantly increased by 36 percent. In fact, we found that cleaning these panels is the #1 way to maximize the energy they produce. As a result, we've added the carport solar panels to our spring cleaning checklist.

The rooftop solar panels are a different story. Our data indicates that rain does a sufficient job of cleaning the tilted solar panels. Some dirt does accumulate in the corners, but the resulting reduction in energy output is fairly small — and cleaning tilted panels does not significantly increase their energy production. So for now, we'll let Mother Nature take care of cleaning our rooftop panels.

Accumulated dirt in the corners of a rooftop solar panel

We've also been crunching numbers on dollars-and-cents; the more energy our panels produce, the sooner we'll be paid back by our solar investment. Our analysis now predicts that Google's system will pay for itself in about six and a half years, which is even better than we initially expected.

If you want to learn more about our solar study, check out these slides showing the effects that seasonality, tilt, dirt, particulate matter, rain and cleaning have on Google's solar energy output. We hope you solar panel owners out there can tailor our analysis to the specifics of your own installation to produce some extra energy of your own!

Search Options now on Google Images

A few months ago when we announced the Search Options panel, we promised that you would soon see similar functionality across our other search properties. Today we are rolling out Search Options for Google Images.

This new feature offers quick access to existing tools, including search by color and image type. Color search will find images that are only in color or only in black and white, or even images that contain a specific color, such as red, pink, or green. Type search is a great way to narrow down your results if you are looking for a specific kind of image, such as a photo, clip art, line drawing or face.

We've also revamped our size search. In addition to choosing from commonly searched-for sizes, now you can search for an exact image size or any image larger than a certain size. You can find images of practically any size, including 70 megapixels or more.



The new layout makes it faster and easier to combine and toggle between options. It also makes it easier for us to add additional image search options in the future, so keep your eyes peeled. Just click "Show options..." in the blue bar on the search results page to try out any of these tools.

On the Calendar

Saw this video advertising for the Jay's Bridal show in September and we could not wait to share.

We will be there and cannot wait to meet all the up-and-coming brides!

September 27, 2009
Phillips Center
12:00PM-5:00PM


Andrea Garcia (Galeria 2)


New Interface Thursday: Bye bye beta

When we started building the new AdWords interface we asked ourselves two questions. First, how can we help you get your work done faster? Second, how can we help you find the right tools at the right time to drive the best possible performance for your AdWords campaigns? We believe we've made great progress towards these goals, and today, the new interface is coming out of beta.

We've heard from many of you that the new interface has made a material difference for your business. Advertisers have saved time with quicker editing, reporting, and account navigation, and they've improved campaign performance by using better integrated tools to refine their targeting.

For example, search marketing agency ROI Revolution has used the new interface to reduce the average time they spend optimizing a given campaign for the Google Content Network from a few hours to just 20 minutes. Team lead Justin D'Angelo explains: “We’ve spotted things that used to take much longer, require running reports and require much more data analysis. With the new interface, we can spot it in a second and cut costs for our clients."

B2B software company ClickTime has also seen measurable business impact from using the new interface. They've used the search terms report to increase their CTR by 31% while reducing cost per lead and improving overall lead quality. On the whole, they estimate their AdWords productivity has increased by 100% with the new interface. You can read more about these success stories on our case studies page.

Let's look at the continuous improvements we've made and new features we've rolled out to the new AdWords interface in response to advertiser feedback. In the past month alone we've released spreadsheet editing to support bulk changes to keyword lists, and location extensions to simplify the local advertising process, among other additions. And we're not done yet -- the new AdWords interface is built on an infrastructure that lets us develop features more quickly than in the past, so you'll continue to see new features released regularly in the coming months.

Now that the new interface is out of beta, we're upgrading a larger number of advertiser accounts to the new interface exclusively. If you have questions about the interface, please consult the new interface microsite or attend an upcoming free webinar.

Finally, we'd like to say thank you to all of you who helped us test the new AdWords interface over the past nine months. Your feedback has been invaluable in making AdWords what it is today. And as always, if you have any comments or requests, please let us know.

I now pronounce you monetized: a YouTube video case study

(Cross-posted from the YouTube Biz Blog)

Last week the world watched in wonder as Jill Peterson and Kevin Heinz's wedding party transformed a familiar and predictable tradition into something spontaneous and just flat-out fun. The video, set to R&B star Chris Brown's hypnotic dance jam "Forever," became an overnight sensation, accumulating more than 10 million views on YouTube in less than one week. But as with all great YouTube videos, there's more to this story than simple view counts.

At YouTube, we have sophisticated content management tools in place to help rights holders control their content on our site. The rights holders for "Forever" used these tools to claim and monetize the song, as well as to start running Click-to-Buy links over the video, giving viewers the opportunity to purchase the music track on Amazon and iTunes. As a result, the rights holders were able to capitalize on the massive wave of popularity generated by "JK Wedding Entrance Dance" — in the last week, searches for "Chris Brown Forever" on YouTube have skyrocketed, making it one of the most popular queries on the site:


This traffic is also very engaged — the click-through rate (CTR) on the "JK Wedding Entrance" video is 2x the average of other Click-to-Buy overlays on the site. And this newfound interest in downloading "Forever" goes beyond the viral video itself: "JK Wedding Entrance" also appears to have influenced the official "Forever" music video, which saw its Click-to-Buy CTR increase by 2.5x in the last week.

So, what does all of this mean? Despite compelling data and studies around consumer purchasing habits, many still question the promotional and bottom-line business value sites like YouTube provide artists. But in the last week, over a year after its release, Chris Brown's "Forever" has again rocketed up the charts, reaching as high as #4 on the iTunes singles chart and #3 on Amazon's best selling MP3 list. We've seen similar successes in the past with partners like Monty Python.

One of our main goals at YouTube is to help content creators effectively make money from the distribution of their content online. That they can do so in a way that brings artists and our community together to create fun, spontaneous and inspiring works, is one of the best and most exciting things about YouTube.

Betsy's Bloomers: The Blog

Apparently one of our other favorite florists, The Plant Shoppe, also recently started a blog. We love her real wedding flower inspiration and real wedding flower board.


How can you resist that kind of floral inspiration? Love it!

Neha Dhupia Latest Images

Neha Dhupia had initially done some bare-dare roles in Bollywood. But of late she has been seen in more offbeat but meaningful movies by independent film makers, movies like Mithya, Ek Chalis Ki Local etc. Are you missing that b0ld Neha Dhupia? Well, fill that gap by grabbing new photo shoot.......

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Family Jeub consists of 15 persons

The father Chris, mother Vendi and their 13 children. The big family living in Monument, Colorado.

Some words come loaded with connotation. I think of deep words like Christian or love: the words themselves seldom do the meanings justice. They are better understood by observing–by showing, not telling. “Quiverfull” is one of these words. It is no surprise that shows like TLC’s John & Kate Plus 8 and the Dugger Family Show have done so well. Viewers are allowed a glimpse into the quiverfull life, to observe the claims in action. We finished our Reuters and CBS interviews last week. The picture above was taken by Rick Wilking who will also be doing the article on what it means to be “quiverfull” CBS plans to have a show (maybe even a few shows), the Jeubs being one of the families featured. These two media opportunities attempt to answer the question: What does “quiverfull” mean? I suppose a show is much better than an essay, but the question still deserves a rhetorical answer. This article will attempt to explain the quiverfull idea, at least what it means for the Jeubs. More images after the break...


Link: Via

Amazing Girl - Bethany Hamilton



Bethany Meilani Hamilton (born February 8, 1990) (age 19) is an American surfer. She is known for surviving a shark attack in which she lost her left arm, and for overcoming the serious and debilitating injury to return to surfing. More images after the break...




Hamilton was born in Kauai, Hawaii. She lived with her parents and two brothers, Tim and Noah. Both of her parents were surfers who moved to Hawaii from the continental United States for the surfing opportunities. Hamilton was taught how to surf by her parents and, in her book, says that she couldn't have done it without support from her brothers. Her surfing abilities progressed very quickly and, while still eight years old, she won first place in the "push and ride" division of a Quicksilver surfing contest. She entered her first major surfing competition at the age of eight, the "Rell Sunn Menehune" contest on the island of Oahu at Makaha, competing in the girls seven to nine longboard, and seven to nine shortboard, taking first place in both. With dreams of a career as a surfer, Hamilton began competing more seriously at the age of nine. She won the 1999 Haleiwa Menehune Championships 23rd annual contest. In February 2000, she placed 1st in the "11-under girls", 1st in the "15-under girls," and 2nd in the "12-under girls" division at the Volcom Puffer Fish contest. She picked up a sponsor, Rip Curl, which aided her with her plans of becoming a professional surfer. She competed in the National Scholastic Surfing Association (NASA) circuit.

On October 31 2003, Hamilton went for a morning surf along Tunnels Beach, Kauai with friend Alana Blanchard, and Blanchard's father and brother. Around 7:30 a.m., she was lying sideways on her surfboard with her left arm dangling in the water, when a 15ft tiger shark attacked her, ripping her left arm off just below the shoulder. If the shark had bitten two inches further in, the attack would have been fatal. Hamilton had lost almost 60% of her blood that morning. Her friends helped paddle her back to shore, and fashioned a tourniquet out of a surfboard leash around what was left of her arm before rushing her to Wilcox Memorial Hospital. Her dad was supposed to have a knee surgery that morning but she took his place in the operating room. She then spent six more days in recovery at the hospital. Despite the trauma of the incident, Hamilton was determined to return to surfing. Just three weeks after the incident, she returned to her board and went surfing again. Initially, she adopted a custom-made board that was longer and slightly thicker which made it easier to paddle. She has observed that she has to kick a lot more to make up for the loss of her left arm. After teaching herself to surf with one arm, she has again begun surfing competitively. She is now back to using competitive performance short-boards again. In July 2004 Hamilton won the ESPY Award for Best Comeback Athlete of the Year. She was presented with a special courage award at the 2004 Teen Choice Awards. In 2005, with one arm, Hamilton took 1st place in the NSSA National Championships, a goal she had been trying to achieve since before the shark attack. In 2008, she began competing full-time on the ASP World Qualifying Series (WQS). In her first competition against many of the world's best women surfers, she finished 3rd. Since the attack, Hamilton has appeared on 20/20, Good Morning America, Inside Edition, The Oprah Winfrey Show, The Ellen DeGeneres Show, The Tonight Show, as well as in People, and Time'. In 2004, MTV Books published Hamilton's book, Soul Surfer: A True Story of Faith, Family, and Fighting to Get Back on the Board (ISBN 0-7434-9922-0), which describes her ordeal.
Via :Link

Unforgettable Events: The Blog


Excited to announce that one of our favorite florist and design specialists, Dan Hathcock, now has a blog for his business, Unforgettable Events.


Now you can keep up-to-date on his most recent projects and stunning work! 
Not to mention all the floral inspiration! Gorgeous, right?

Eiza Gonzalez (Galeria 1)










Fotos:
Eizaonline, EsMas.com y Revista Lola

Otras fotos:

Deepika Padukone Special Item Song

Jayant C Paranje who is known to introduce Bollywood beauties like Preity Zinta, Anjala Jhaveri, Bipasha Basu to Telugu circuit has now done the unthinkable. Apparently, he has managed to rope in the long legged beauty Deepika Padukone for special item song in.......

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Jennifer Lopez in New York

Jennifer Lopez - On the Set of The Back Up Plan- in New York- July 20 -Arse Shots

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Effie Awards come to YouTube

The Effie Awards, founded in 1968 by the New York Chapter of the American Marketing Association and now run by Effie Worldwide, celebrate best-in-class marketing online and off. Specifically, Effie Worldwide rewards "Ideas that Work": great ideas that achieve real results and the strategy that goes into creating them. Today, the Effies has launched a home for excellence in marketing on YouTube with the Effie Worldwide Channel. The channel will feature video case studies of Effie-winning campaigns across industries, from Rolling Rock to Stride.

Last year, YouTube played a role in more than 50% of Effie-winning campaigns. For some champs, YouTube was a fundamental part of their campaign, where homepage placements and contests were designed to engage the community; for others, it was a happy accident when our community noticed the marketing effort and carried it forward virally, via parodies, video responses, comments, ratings, and sharing. Regardless, Effie-winning campaigns prove that a great piece of content with a message that resonates with consumers can generate momentum anywhere, whether offline (around the watercooler) or online in places like YouTube.

We hope you'll find this channel a useful tool as you plan your next campaigns. We also invite you to join us as we dig deeper into three winning campaigns next month in Part II of a four-part webinar series, "Effie Case Studies: Ideas That Worked." (You can register for this seminar on this page.) This free webinar will be co-hosted by Effie Worldwide and YouTube, and will feature speakers from the agencies and clients who created these outstanding campaigns. The webinar will offer a behind-the-scenes look at the most effective marketing ideas and strategies of the year. You'll learn how three award-winning campaigns -- McDonald's "Unsnobby Coffee" (DDB West), Clorox Green Works' "The Reverse Grafitti Project" (DDB West and the Clorox Company), and Mastercard's "Priceless Pep Talks" (Mcann-Erickson) -- arrived at their big ideas, effectively brought those ideas to life in engaging and interactive ways, and achieved real marketplace results.

And if you miss the live broadcast, just check the Effie World Channel -- an on-demand version will be posted there too.

Inspiration Sweetness

We were tickled when Krystal from the K Gallery e-mailed us this board from Table 6 Productions. I would have never thought to make a board full of little flower girl cuteness, but isn't it adorable?


Check out their blog for sources and lots more inspiration!