Google Content Network targeting tools - Introducing the Wonder wheel
Earlier this month we launched Google Search Options, a new collection of tools that lets you slice and dice your Google.com results. Within Search Options you'll find the Wonder wheel, which visually presents connections between related searches and your search term as an interactive diagram. We've discovered that the Wonder wheel can be a powerful tool for building contextually targeted content campaigns.
One particularly useful application of the tool is to identify new ad group themes for content campaigns. Since your ads are matched to publisher pages at the ad group level, creating different ad group themes helps you target your ads more precisely on the Google content network.
In the example below we use the Wonder wheel to help us create a content campaign selling yoga mats. A number of themes are suggested which could become new campaigns, including yoga mats, exercise mats, and pilates.
Although the Wonder wheel suggestions are a great guide, you know your clients' products and services best. If a logical ad group theme is missing from tool suggestions, add it. If the tool suggests themes that don't make sense, don't add them.
The next step in the content campaign creation process is to add your keywords. Use the Keyword Tool to help generate keywords. Input your new ad group theme into the Keyword Tool, click 'Get Ideas' and then sort by "Approx Avg Search Volume" to refine the list to those with the most search traffic. There isn't a recommended length for your keyword list - it should be long enough to convey the theme but short enough to avoid unnecessary keywords.
The next step in the content campaign creation process is to add your keywords. Use the Keyword Tool to help generate keywords. Input your new ad group theme into the Keyword Tool, click 'Get Ideas' and then sort by "Approx Avg Search Volume" to refine the list to those with the most search traffic. There isn't a recommended length for your keyword list - it should be long enough to convey the theme but short enough to avoid unnecessary keywords.
The next step is to add bids and location settings. While we're not guaranteeing that ad groups generated through the Wonder wheel tool will improve your campaign performance, we do think that it is a great starting point. We hope that you find the Wonder wheel as exciting as we do in helping create your contextually targeted campaigns!
For more details on Wonder wheel, see it in action on the Official Google Channel.
For more details on Wonder wheel, see it in action on the Official Google Channel.
Update - Analytics webinar now posted to YouTube
Earlier this month we posted on an upcoming webinar "5 Things Marketers Can Do Now," with Analytics Evangelist Avinash Kaushik. We realize some of you may have missed the opportunity to hear Avinash speak, but may still be interested in the tips he provided. As such, we've posted a recording of his talk onto the Google Brand Channel on YouTube.
Wedding Video: The Bloopers
Since we were on a roll with wedding videos this week, we figured why end it there? So, to conclude our week of films, here is one of our favorite wedding blooper clips.
Have you seen it? Hilarious, right?
Have you seen it? Hilarious, right?
Neha Dhupia at AXN Awards
Neha Dhupia at AXN Action Awards Promotional
Stunning Neha Dhupia at AXN Action Awards Promotional Event AXN presents the latest power packed edition of the.......
12 Images
Kim Kardashian Running Out Publicity Ideas
Kim Kardashian attempts to stretch Andy Warhol’s 15 minutes of fame theory in debuting blonde tresses while out and about on the streets of Manhattan in New York City over the.......
10Images
New Interface Thursdays: Looking back and a chance to meet the team
With more AdWords advertisers using the new interface each week, we'd like to take a moment to recap the topics we've covered on New Interface Thursdays these past two months.
We started the series with a list of learning resources including the new AdWords interface website. The next week we showed you how you could use keyboard shortcuts to manage your campaigns more efficiently. We then wrote about how you can use filters and customize columns to help you focus on the data that's most important to you. Most recently, we took close looks at both the Keywords tab and Networks tab.
If you want to take the next step in mastering the new interface, and if you plan to attend SMX Advanced in Seattle, Washington next week, you can learn about the new interface from the people who built it. The new AdWords interface team will be doing a deep dive into the new interface and demonstrating some of the latest tools we're adding to AdWords:
When: Tuesday, June 2, 11 AM to 12:15 PM
Where: Sound Conference Room, Bell Harbor Convention Center, Seattle, WA
If you'd like to attend our session, you'll need to register for a free expo hall pass. We hope to see you at the session, and please visit us at booth #32 and tell us your thoughts about the new interface.
Went Walkabout. Brought back Google Wave.
Back in early 2004, Google took an interest in a tiny mapping startup called Where 2 Tech, founded by my brother Jens and me. We were excited to join Google and help create what would become Google Maps. But we also started thinking about what might come next for us after maps.
As always, Jens came up with the answer: communication. He pointed out that two of the most spectacular successes in digital communication, email and instant messaging, were originally designed in the '60s to imitate analog formats — email mimicked snail mail, and IM mimicked phone calls. Since then, so many different forms of communication had been invented — blogs, wikis, collaborative documents, etc. — and computers and networks had dramatically improved. So Jens proposed a new communications model that presumed all these advances as a starting point, and I was immediately sold. (Jens insists it took him hours to convince me, but I like my version better.)
We had a blast the next couple years turning Where 2's prototype mapping site into Google Maps. But finally we decided it was time to leave the Maps team and turn Jens' new idea into a project, which we codenamed "Walkabout." We started with a set of tough questions:
A "wave" is equal parts conversation and document, where people can communicate and work together with richly formatted text, photos, videos, maps, and more.
Here's how it works: In Google Wave you create a wave and add people to it. Everyone on your wave can use richly formatted text, photos, gadgets, and even feeds from other sources on the web. They can insert a reply or edit the wave directly. It's concurrent rich-text editing, where you see on your screen nearly instantly what your fellow collaborators are typing in your wave. That means Google Wave is just as well suited for quick messages as for persistent content — it allows for both collaboration and communication. You can also use "playback" to rewind the wave and see how it evolved.
As with Android, Google Chrome, and many other Google efforts, we plan to make the code open source as a way to encourage the developer community to get involved. Google Wave is very open and extensible, and we're inviting developers to add all kinds of cool stuff before our public launch. Google Wave has three layers: the product, the platform, and the protocol:
If you're a developer and you'd like to roll up your sleeves and start working on Google Wave with us, you can read more on the Google Wave Developer blog about the Google Wave APIs, and check out the Google Code blog to learn more about the Google Wave Federation Protocol.
If you'd like to be notified when we launch Google Wave as a public product, you can sign up at http://wave.google.com/. We don't have a specific timeframe for public release, but we're planning to continue working on Google Wave for a number of months more as a developer preview. We're excited to see what feedback we get from our early tinkerers, and we'll undoubtedly make lots of changes to the Google Wave product, platform, and protocol as we go.
We look forward to seeing what you come up with!
As always, Jens came up with the answer: communication. He pointed out that two of the most spectacular successes in digital communication, email and instant messaging, were originally designed in the '60s to imitate analog formats — email mimicked snail mail, and IM mimicked phone calls. Since then, so many different forms of communication had been invented — blogs, wikis, collaborative documents, etc. — and computers and networks had dramatically improved. So Jens proposed a new communications model that presumed all these advances as a starting point, and I was immediately sold. (Jens insists it took him hours to convince me, but I like my version better.)
We had a blast the next couple years turning Where 2's prototype mapping site into Google Maps. But finally we decided it was time to leave the Maps team and turn Jens' new idea into a project, which we codenamed "Walkabout." We started with a set of tough questions:
- Why do we have to live with divides between different types of communication — email versus chat, or conversations versus documents?
- Could a single communications model span all or most of the systems in use on the web today, in one smooth continuum? How simple could we make it?
- What if we tried designing a communications system that took advantage of computers' current abilities, rather than imitating non-electronic forms?
A "wave" is equal parts conversation and document, where people can communicate and work together with richly formatted text, photos, videos, maps, and more.
Here's how it works: In Google Wave you create a wave and add people to it. Everyone on your wave can use richly formatted text, photos, gadgets, and even feeds from other sources on the web. They can insert a reply or edit the wave directly. It's concurrent rich-text editing, where you see on your screen nearly instantly what your fellow collaborators are typing in your wave. That means Google Wave is just as well suited for quick messages as for persistent content — it allows for both collaboration and communication. You can also use "playback" to rewind the wave and see how it evolved.
As with Android, Google Chrome, and many other Google efforts, we plan to make the code open source as a way to encourage the developer community to get involved. Google Wave is very open and extensible, and we're inviting developers to add all kinds of cool stuff before our public launch. Google Wave has three layers: the product, the platform, and the protocol:
- The Google Wave product (available as a developer preview) is the web application people will use to access and edit waves. It's an HTML 5 app, built on Google Web Toolkit. It includes a rich text editor and other functions like desktop drag-and-drop (which, for example, lets you drag a set of photos right into a wave).
- Google Wave can also be considered a platform with a rich set of open APIs that allow developers to embed waves in other web services, and to build new extensions that work inside waves.
- The Google Wave protocol is the underlying format for storing and the means of sharing waves, and includes the "live" concurrency control, which allows edits to be reflected instantly across users and services. The protocol is designed for open federation, such that anyone's Wave services can interoperate with each other and with the Google Wave service. To encourage adoption of the protocol, we intend to open source the code behind Google Wave.
If you're a developer and you'd like to roll up your sleeves and start working on Google Wave with us, you can read more on the Google Wave Developer blog about the Google Wave APIs, and check out the Google Code blog to learn more about the Google Wave Federation Protocol.
If you'd like to be notified when we launch Google Wave as a public product, you can sign up at http://wave.google.com/. We don't have a specific timeframe for public release, but we're planning to continue working on Google Wave for a number of months more as a developer preview. We're excited to see what feedback we get from our early tinkerers, and we'll undoubtedly make lots of changes to the Google Wave product, platform, and protocol as we go.
We look forward to seeing what you come up with!
Update @ 7:07PM: The video of the Google Wave keynote presentation is now available:
Inter-face lift
If you've been working with AdWords accounts recently, you've probably heard that we're releasing a new AdWords interface. To help you become familiar with the changes, we have two resources that you may find helpful:
- The new AdWords interface website, which comes complete with short overview videos, a downloadable PDF, and a quiz to test your knowledge.
- New Interface Thursdays on the Inside AdWords blog, a weekly series that covers a new aspect of the interface and how to make the most of the new features.
6 tactics for maximizing your AdWords investment
The current economy has been tough on businesses and customers alike, and it can be a lot harder these days to connect with more price-concious customers. To reach these customers, our internal team of AdWords optimizers has come up with 6 tactics that will help your AdWords campaigns be more relevant to your customers.
1. Focus your ads on low prices and savings.
2. Use value-related keywords.
3. Make sure your ad groups are targeted and relevant.
4. Don't waste money on irrelevant clicks.
5. Make it easy for customers to buy.
6. Focus your money on your high-performers.
You can read more about each of these tips including examples and instructions at www.google.com/adwords/tactics and you can also view these tactics in a pdf format at www.google.com/adwords/tactics/top_tactics.pdf. We hope these tactics will help you continue to see good returns from your AdWords investment.
Search engineer stories
I came to Google because I wanted to work on hard problems and have a big impact on the world. Four years later, I'm still constantly awed by how challenging search is. We work on improving the entire search process, including formulating queries, evaluating results, reading and understanding information, and digging deeper with this new information. Every day we work on ways, both big and small, for search to be better, faster, and more effortless.
My fellow engineers and I wanted to give a peek into some of the challenges we face and how we're trying to make search even better. We created a series of short videos so you could hear straight from the engineers. Here's mine, where I talk about a change to spell suggestions.
Some of the videos may talk about things you are already familiar with and some may be new. Either way, we hope that you enjoy hearing these stories, and do stay tuned for more!
My fellow engineers and I wanted to give a peek into some of the challenges we face and how we're trying to make search even better. We created a series of short videos so you could hear straight from the engineers. Here's mine, where I talk about a change to spell suggestions.
Some of the videos may talk about things you are already familiar with and some may be new. Either way, we hope that you enjoy hearing these stories, and do stay tuned for more!
Kicking off 2nd annual Google I/O developer gathering
Today is the first day of Google I/O — two days of developer talks, fireside chats and demos, all focused on the latest innovations in the web as a development platform. We're excited to have this chance to welcome more than 3,000 developers to the Moscone Center in (unusually) sunny San Francisco for a variety of interactive roundtables and talks on subjects like Android, Google Maps and Google Apps for the Enterprise.
We'll be back with more news as the conference progresses. In the meantime, you can follow updates on the @googleio Twitter stream; videos of all sessions will be available on code.google.com shortly after they conclude.
Update @ 3:20PM: Videos from Day 1 of Google I/O are now available on our YouTube playlist.
We'll be back with more news as the conference progresses. In the meantime, you can follow updates on the @googleio Twitter stream; videos of all sessions will be available on code.google.com shortly after they conclude.
Update @ 3:20PM: Videos from Day 1 of Google I/O are now available on our YouTube playlist.
Wedding Series: Budget Chic - Part II of III
On Tuesday of last week, Part II of the Budget Chic Wedding Series aired on TV20. This time Melissa discussed reducing your food cost, custom and DIY invitations, and budget decor.
To see what Melissa had to say about it and her strategic ideas on how to keep your guests happy and your budget met, you can check out Part II here.
Wedding Series: Budget Chic - Part I of III
Thrilled to announce that our very own fabulous Melissa DiStefano, Owner and Lead Planner of MasterPiece Weddings, was asked to be on TV20 last week.
Her interview made up three parts of their week on Budget Chic Weddings. Part I can be viewed here and discusses cutting your guest list, faux cakes, reducing your floral budget, and limiting your bar options.
In Honor
Rather than a normal post today, we would like to take a moment to thank all the men and women who have given and those who continue to dedicate their lives to our military.
Wishing you all a happy Memorial Day and hoping that you will find time today to appreciate those around you as well as all those who have fought for your freedom.
Adah Sharma New Images
Adah Sharma is a beautiful blue eyed bollywood actress. As an adolescent, Adah Sharma wanted to do.......
8 Images
Britains Oldest Mother
This is Elizabeth Adeney - Britain's oldest mother-to-be. At 66, she is four years older than the previous record holder. Mrs Adeney, who is around eight months pregnant, is believed to have undergone IVF abroad because most British clinics will not treat women over the age of 50. Friends say that the divorcee, a wealthy businesswoman who is still working a five-day week, is in perfect health and looking forward to the birth of what is thought to be her first child. But her pregnancy will reignite the debate over late motherhood and the ability of science to enable women in their 50s and 60s to become mothers. Mrs Adeney will be just short of her 80th birthday when her child becomes a teenager. A friend said she had been desperate to conceive for years. Last year, she travelled to the Ukraine, where a controversial IVF clinic has helped countless women get pregnant using donor eggs and sperm.The friend added: 'She was desperate for a child. She was over the moon when she learned last year that she was pregnant and has been quite open about it - it's not the sort of thing she can hide. 'Elizabeth has had a pretty good pregnancy. She has been very well, considering her age - I'm amazed how she keeps going. 'She does get up a little later in the mornings than she used to and sometimes spends an hour or two at home before going to work but she is still at her business Monday to Friday.'Mrs Adeney, the managing director of a firm in Mildenhall, Suffolk, which produces plastic and textile products, is described by friends as 'very bright and single-minded'. Yesterday, she declined to discuss her condition. More after the break...
The divorcee is expected to give birth by elective Caesarean 'I am a private person and while I appreciate there may be some publicity I will just ignore it,' she said. 'This has been a very personal decision and I do not feel I have to give interviews or talk to anyone in the media about what I have decided to do and where I have done it.' Mrs Adeney is divorced from Robert Adeney, a former chairman of upmarket riding and leather goods firm Swaine Adeney Brigg, which was founded in 1750. Like most older mothers-to-be, she is expected to give birth by elective Caesarean. She has hired a live-in nanny, who will help her to cope after the birth. A room in her £600,000 detached house in Lidgate, a picturesque village a few miles outside Newmarket, has already been converted into a nursery.
The news of Mrs Adeney's pregnancy has led critics to question once more whether IVF should be given to women who are past the age where they could naturally conceive. The NHS will only consider women under the age of 40.
A spokesman for the Church of England said: 'A child is a gift not a right. 'For those who have never received that gift we can well understand their desire to have children but it is always important to think in those circumstances about what is really in the child's best interests.' However, Laurence Shaw, a consultant in reproductive medicine at London Bridge Fertility Centre, said: 'The truth is, anybody might not survive to raise their children. 'Until 100 years ago, our life expectancy was 50 or so, so if you had a baby at 30 you had 20 years with your child. Now life expectancy is 80, so is it not reasonable for someone to go through a process of fitness screening to decide whether they should have a child?'
The news of Mrs Adeney's pregnancy has led critics to question once more whether IVF should be given to women who are past the age where they could naturally conceive. The NHS will only consider women under the age of 40.
A spokesman for the Church of England said: 'A child is a gift not a right. 'For those who have never received that gift we can well understand their desire to have children but it is always important to think in those circumstances about what is really in the child's best interests.' However, Laurence Shaw, a consultant in reproductive medicine at London Bridge Fertility Centre, said: 'The truth is, anybody might not survive to raise their children. 'Until 100 years ago, our life expectancy was 50 or so, so if you had a baby at 30 you had 20 years with your child. Now life expectancy is 80, so is it not reasonable for someone to go through a process of fitness screening to decide whether they should have a child?'
One of the chief health risks to older mothers is pre-eclampsia, which can lead to blood clots and serious complications, or even death. However, the condition, which causes high blood pressure, can be detected by regular checks. Mrs Adeney is one of a growing number of older women who have sought IVF treatment abroad in the last few years. These include Patti Farrant, who was the previous oldest woman in Britain to give birth. The psychiatrist, who uses the professional name Dr Patricia Rashbrook, was 62 when she had a son in 2006 using a donated egg from Russia.
A shortage of women willing to donate eggs in Britain - where they cannot be paid - has also driven increasing numbers of younger childless couples into travelling for treatment. The Daily Mail has investigated the growing trade in 'fertility tourism' in countries such as the Ukraine. An undercover female reporter visited one of the best-known clinics, the Isida in Kiev, where women can receive IVF treatment for around £6,000. The 43-year-old was expecting 'a general chat' about IVF but instead the clinic's medical director, Victor Zinchenko, offered to start treatment straight away. Unlike clinics in Britain, the Isida does not impose an age limit for women who are prepared to use donor eggs. The clinic refused to say how much the egg donors were paid - it is thought to be a few hundred pounds - but simply said they were 'very well rewarded' for their trouble. Fertility experts in Britain have warned that donors in other countries are not always warned of the risks of egg donation, which can even cause infertility. The oldest woman in the world to give birth was 70-year-old Omkari Panwar from India, who had a twin boy and girl last year.
A shortage of women willing to donate eggs in Britain - where they cannot be paid - has also driven increasing numbers of younger childless couples into travelling for treatment. The Daily Mail has investigated the growing trade in 'fertility tourism' in countries such as the Ukraine. An undercover female reporter visited one of the best-known clinics, the Isida in Kiev, where women can receive IVF treatment for around £6,000. The 43-year-old was expecting 'a general chat' about IVF but instead the clinic's medical director, Victor Zinchenko, offered to start treatment straight away. Unlike clinics in Britain, the Isida does not impose an age limit for women who are prepared to use donor eggs. The clinic refused to say how much the egg donors were paid - it is thought to be a few hundred pounds - but simply said they were 'very well rewarded' for their trouble. Fertility experts in Britain have warned that donors in other countries are not always warned of the risks of egg donation, which can even cause infertility. The oldest woman in the world to give birth was 70-year-old Omkari Panwar from India, who had a twin boy and girl last year.
Via : Link
Where's my data? Find out in 60 seconds
You've recently set up a new Google Analytics account and when you check to see if any data has come in, nothing shows up. Does this scenario sound familiar? If so, it's time to confirm that you've installed your tracking code correctly.
Check out this short video on the Google Analytics YouTube channel, which helps you find your Analytics tracking code. It takes you step-by-step through where to find the code within your account and on your website, and how to confirm that the code snippets are identical. Sixty seconds can end the waiting game and give you back valuable time - which then can be used to analyze your site's data!
Update: Analytics Webinar with Avinash Kaushik
A couple weeks ago we posted some upcoming Google webinars, and last week, Analytics Evangelist, Avinash Kaushik, led a discussion on the 'Top 5 Things Marketers Can Do Now" in order to maximize ROI. We realize some of you may have missed the opportunity to hear Avinash speak, but may still be interested in the tips he was able to provide. As such, we've posted a recording of his talk onto the Google Brand Channel on YouTube.
Vineyard Inspiration
Ashley, our new intern at MasterPiece Weddings this summer, just put together her very first inspiration board. On her own, she picked out "vineyard wedding" as her inspiration and threw this together.
Honestly, I could not be more impressed. It is almost hard to believe this is her first board!
Honestly, I could not be more impressed. It is almost hard to believe this is her first board!
Doesn't it just scream sophistication and glamour? I think it's perfect.
{Sources: bride, flowers, grapes, invitation, corks, bottles, table, bridesmaid, cake}
What do you think?
Subscribe to:
Posts (Atom)
