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Forrrrre Your Rehearsal

Alright, please excuse the ridiculously cliche title of this post, I thought it was cute.... because I am corny like that!
If you are trying to change things up for your rehearsal dinner, why not tee off for a round of mini golf? Your guests will enjoy the casual atmosphere and you take relief some stress prior to your wedding day!
You can also combine a BBQ meal, your favorite food, or maybe a big ole' comfort food buffett.
Bridesmaids vs. Groomsmen is always a fun rilvary! Girls vs. Boys?
Have fun with it, make it your own - and you will never be disappointed!

Local flavor for Google Suggest

Since the launch of Google Suggest last August, you may already be used to the magic feeling of getting real-time suggestions just after typing a few keystrokes — that is, if you're searching on Google.com. But what if you're doing a search on Google in the U.K., India, Ireland or Australia?

Today we're happy to announce the international launch of Google Suggest. We've localized our suggestions to account for various cultural and local factors to offer suggestions that look familiar to our users. For example, English users in different countries will get suggestions that feel natural:
  • If you type [liver] in the U.K., you're probably a Liverpool fan (but in the U.S. you'll get more suggestions about liver diseases):
  • In Australia, typing [kan] will offer suggestions about Australia's most famous animal:
  • In India, where the mobile phone market is exploding, it's no wonder that typing [no] leads to:
  • In Ireland, there are [pubs] everywhere:
  • While in the Maldives, typing [ato] leads to:
Google Suggest now covers 155 domains in 51 languages. Special thanks go to the Suggest team in Israel for their hard work in making this a reality.

So go ahead and start using Google Suggest wherever you are, and enjoy the special flavor of local suggestions.

Analytics in Latin America

If you run an e-commerce site or use AdWords to direct traffic to your business' webpage, chances are you're interested in knowing what visitors to your site are clicking on, what content interests these potential customers and what avenues brought them there. The more you know about how people engage with your site, the better you are able to design successful advertising campaigns to help grow your business.

In Latin America, online advertising is growing as more and more small businesses initiate an online presence and publicize their efforts through search and display advertising. But less than 5% of web properties throughout Latin America rely on analysis tools to improve their website's performance. Last week, our offices throughout the region hosted several Analytics-themed events to give agencies and other clients a better look at several Google measurement tools that provide people with the means to analyze their site's flow of data, interest and readership in order to build a better advertising campaign.

In Mexico City, advertisers got together to learn about Insights for Search, Ad Planner, YouTube Insights, Analytics, Sitemaps and Website Optimizer, as well as DoubleClick tools. Presentations were designed to give companies an in-depth look at the Google tools that can be helpful for planning their marketing budgets during an economic downturn. Being able to measure data on what content interests people and where consumers are searching for information can help advertisers be more selective about how they invest ad budget. Since the great majority of consumers go online for information before making a purchase, the goal of the seminar was to familiarize advertisers with tools that can increase the reach of their campaigns, while giving them a better idea of what works and what people are searching for.

Meanwhile, our Analytics guru Avinash Kaushik visited São Paulo and Buenos Aires to speak to clients about web analytics and how to make the most of online marketing through analyzing metrics (check out his recent post on bounce rate for related information). Avinash made web analytics fun and accessible with colloquial comparisons (referring sites as 'BFFs'), and demonstrated how to optimize a website's performance with changes in color and layout, among other things. He was accompanied by Google's Latin America managing director Alexandre Hohagen, Brazil's country manager Alex Dias, and Argentina's country manager Adriana Noreña at a succession of events revolving around web metrics and website optimization.



The response and interest from customers and agencies to all of these events was indicative of the huge need for metrics and the ability to track ROI for their marketing investments, especially during these difficult times. For more information on Google Analytics tools, check out the Google Analytics Blog, the Website Optimizer Blog and the Conversion Room blog.

Bowling Rehearsal Dinner!

Yesterday we talked about a Rock Band Rehersal, another fun idea for your rehearsal dinner could be a bowling alley! Treat  your guests to Hot Dogs, Hamburgers, Beer, Nacho's, and all of the bowling they can handle!


Talk about fun times! Everyone loves to let loose and bowl, even if you stink, like me!


So when you are considering what to do for your rehearsal dinner, think of fun past times - things the whole family can enjoy!

Lorena Herrera (Galeria 1)


Google's newest venture

Today we're excited to announce Google Ventures, Google's new venture capital fund. This is Google's effort to take advantage of our resources to support innovation and encourage promising new technology companies. By borrowing the best practices of top-tier, financially focused venture capital firms and bringing to bear Google's unique technical expertise and brand, we think we can find young companies with truly awesome potential and encourage their development into successful businesses.

At its core, Google Ventures is charged with finding and helping to develop exceptional start-ups. We'll be focusing on early stage investments across a diverse range of industries, including consumer Internet, software, clean-tech, bio-tech, health care and, no doubt, other areas we haven't thought of yet. Central to our effort will be our fellow Googlers, whom we view as a critically important resource to help educate us about potential investments areas and evaluate specific companies.

Economically, times are tough, but great ideas come when they will. If anything, we think the current downturn is an ideal time to invest in nascent companies that have the chance to be the "next big thing," and we'll be working hard to find them. If you think you have the next big idea, or if you just want to to learn more, please see our website at www.google.com/ventures.

Email in Indian languages

It's hard for me to imagine going without email for a day. It's such an easy and convenient way to communicate with my friends and family. However, there was one limitation that bothered me: my family members and friends who prefer to communicate in Hindi did not have an easy way to type and send email in their language of choice. I am extremely happy to announce the launch of a new feature in Gmail that makes it easy to type email in Indian languages.

When you compose a new mail in Gmail, you should now see an icon with an Indian character, as the screenshot below shows. This feature is enabled by default for Gmail users in India. If you do not see this function enabled by default, you will need to go the "Settings" page and enable this option in the "Language" section.

When you click the Indian languages icon, you can type words the way they sound in English and Gmail will automatically convert the word to its Indian local language equivalent. For example, if a Hindi speaker types "namaste" we will transliterate this to "नमस्ते." Similarly, "vanakkam" in Tamil will become "வணக்கம்." We currently support five Indian languages -- Hindi, Tamil, Telugu, Kannada and Malayalam -- and you can select the language of your choice from the drop-down list next to the icon.

We built this new feature using Google's transliteration technology, which is also available on Google India Labs, Orkut, Blogger and iGoogle. I hope you find this feature useful to communicate with those of your friends and family who prefer to write in their native language, and it will be available soon to businesses and schools using Google Apps. Now back to replying to all those Hindi emails I got from my family and friends today!

Update: ad:tech San Francisco discount

The west coast will soon be visited by ad:tech, when the conference comes to San Francisco from April 21st - 23rd. If you're planning on attending, visit the registration page and use the code GGLESPON for a 20% discount on the conference price. Enjoy spring in San Francisco, and we hope to see you there!

Update: Please use the code SFCONF4 for a 40% discount.

Rich Media and Video templates in display ad builder

Today, we're making it simpler to bring richer content, interaction and tracking to your online display ads with our new Rich Media and Video templates in the AdWords display ad builder. These templates allow you to add more functionality to your ads, enabling users to interact with your ads before they click through. Here's what you can do with these new templates:
  • Show off multiple products and services: If you're providing many products and services, the new templates allow you to display multiple products within your ad. This feature can also benefit advertisers looking to brand by allowing them to tell a sequential story within the ad, such as "Explore, Buy, Save," where you could have an image representing each concept.
  • Use multiple destination URLs: If you're displaying multiple products within your ad, the new templates allow you to assign a different destination URL to each featured product, rather than directing users who click to a single, generic page that may be less targeted. This can help improve conversion rates, making your marketing more cost-efficient. Note that all the top-level domains of each destination URL within an ad must match.
  • Track interactions: Like with all our display ad templates, you'll automatically see a reporting column,"Mouseover rate," which shows the percentage of impressions where a user moused over your ad for one or more consecutive seconds. In addition, some rich media and video templates will track unique interactions, like the play rate for video ads; these will be displayed in a new "Interaction Rate" column. The actual interaction being tracked will vary based on the template you've chosen.
  • Use video: If you have video ad files, you can upload them to our new Click to Play video template, which allows you to choose starting and ending images, pick a display URL color, and run your ads across the Google Content Network.
  • Get creative: Last week, we announced new coupon templates, which allow you to set discounts and change prices within your ad. You can use these templates in the same way, offering multiple discounted products and allowing users to choose those that most interest them. Along with each image in your ad, you can include an accompanying description line that you can use to provide coupon codes, prices, and product information. This is just one of many ways to think and market "outside the box" with these rich media and video templates.
All this is easy to do in just minutes, and this video can show you how:



If you have trouble watching the video, you can watch it here.

You can access the new templates within your AdWords account by choosing the "Display ad builder" ad format option within any ad group and selecting the "Rich Media and Video" category.

We hope these new templates will give you one more great reason to try out the AdWords display ad builder, and reach additional customers in new ways.

Getting your Medicare records in Google Health

Google Health is working with the Centers for Medicare and Medicaid Services (CMS) on a pilot program in Arizona and Utah that lets Medicare beneficiaries import their Medicare claims data into Google Health.

The pilot is one of several CMS programs to test out how the government can give beneficiaries secure access to their medical data online. Before I came to Google, I worked at the U.S. Department of Health and Human Services, which houses CMS. At the time, the idea of giving beneficiaries access to their own Medicare claims data in electronic format was just that — an idea. Today, it's becoming a reality. And given the more than $19 billion investment the government is making in Health IT as part of the stimulus package, now is the perfect time.

As a part-time caregiver to my mother who has a serious chronic illness and someone who just lost both elderly grandparents in the past four months to illness, I can see the benefit of having all of my family’s medical information organized in one place. When Google Health launched last year, I promptly set up accounts for my mother and both grandparents. But at the time, I found it frustrating that I was not able to access electronic copies of my grandparents' Medicare claims — where most of their medical data resided.

The Medicare Arizona and Utah pilot is designed to give beneficiaries choice in the tools they use to manage their medical records online. Google Health is one of four personal health records (PHR) that beneficiaries can choose from. While only traditional fee-for-service (FFS) Medicare beneficiaries with a primary residence in Arizona and Utah are eligible to participate, this includes nearly 1.1 million beneficiaries living in those regions.

For beneficiaries who choose to participate, it's important to know that Medicare does not have access to information in your Google Health Account — Medicare will only be sending data to your Account. Beneficiaries who participate in the pilot will still have access to data imported into their Google Health Accounts after the pilot concludes at the end of 2009. And with the recently launched Google Health sharing feature, any beneficiary enrolled in this pilot can now share this data with family members and doctors in their care network.

If I had this type of electronic access to my grandparents' medical records during my family's medical crisis, it would have been a huge help to me. I applaud CMS for taking this big step towards empowering consumers with access to their own health records.

If you're a Medicare beneficiary living in Arizona or Utah and are interested in participating in the pilot, you can get started here.

Rockin' Rehearsal Dinner!





Question: Who says your rehearsal dinner has to be a stuffy event, with pomp and circumstance?



Answer: No one!



Why not have a HUGE Rock Band Rehearsal, cater in some BBQ, or your favorite foods - have two Rock Band set ups, and you are good to go! I have to tell you from experience, Rock Band is so much fun! And really, anyone can do it! Because, frankly, if I can, you can!



Here are some pictures from our Rock Band Party...



{Everyone really gets into the spirit}
{I am usually the drummer, but someone thought it was a good idea to hand me the mic}
{Sissy (aka Roxie) Rockin' it Out!}
I know these pictures seem silly, but really, your rehearsal should be a reflextion of you, and if you can let loose alittle bit before the big day, then Rock it Out!

The 2009 Spelman College CS Olympiad

We've just sponsored the Seventh Annual Spelman College Computer Science Olympiad for the third consecutive year — something we were proud to do as part of our commitment to supporting computer science education and encouraging talented students from diverse backgrounds. This year, 22 teams from 12 Historically Black Colleges & Universities (HBCUs) or Association of Computer/Information Sciences and Engineering Departments at Minority Institutions (ADMI) participated in the Olympiad.

One of the five events was the programming challenge, which for the second time was a Google Gadgets competition. Their task? To build an interactive, useful, and creative Google Gadget. Teams worked on their gadget concept and design prior to the Olympiad, and then brought their gadgets to a Friday night hack session, where Googlers and students worked together to debug the gadgets and make last-minute adjustments. At the conclusion of the workshop, teams presented their gadgets to a panel of three Googler judges, demonstrating gadget functionalities, discussing design challenges, and providing suggestions for how they would further refine their gadgets. Our judges were then faced with the tough task of deciding upon the winners:
  • First Place: Hampton University "2011"
  • Second Place: University of the District of Columbia "Firebirds"
  • Third Place: Norfolk State University "Green"
Here's a look at Hampton University's first place gadget, a rendering of a game akin to tic-tac-toe called "Do Not Want."


Congratulations to all 22 teams!

An hour for the Earth


Cities around the world will participate in Earth Hour on Saturday, turning off their lights to raise awareness for energy conservation.

You might remember that last year we “turned the lights out” on the Google.com homepage during Earth Hour to symbolize our own commitment to sustainability. We won’t be turning out the lights on our homepage again this year. Our users come first, and while we received lots of enthusiastic feedback last year, some found an all-black Google.com to be a little confusing. (Also, darkened screens don’t actually save energy — modern displays use the same amount of power regardless of what they display.) We are actively supporting this year's Vote Earth, an Earth Hour 2009 initiative to gather one billion words to present at the United Nations Climate Change Conference in Copenhagen in December of this year. Participants can share their opinions about climate change through the Earth Connect social platform which incorporates Google tools including Google Maps, App Engine, Friend Connect, Google Translate, Blogger and Feedburner.

After all, Earth Hour is about more than dimming lights; it’s about making a commitment to reduce energy consumption throughout the year. At Google, we take this commitment seriously and over the past twelve months we’ve worked hard to reduce Google’s own power use and to help others reduce theirs:
Google will continue to work hard this year to be as green as possible as a company, and we encourage others to take an hour on Saturday and commit to the Earth too. For some great ideas on ways you can save energy every hour of every day through computing efficiency, check out Climate Savers Computing Initiative and their recent video challenge: “Power Down for the Planet.”

Friday Fun Pic!

This picture makes me smile, and I though we should start Friday off right... these are my nieces, Peyton and Sydney!
They are getting so big!
I almost wish I had a wedding coming up (personally) so I could have the worlds cutest Flower Girls!!!

Sugey Abrego (Galeria 2)


Beta expansion: Try the new AdWords interface

Back in November, we asked a small group of U.S. advertisers to start testing a new web interface for AdWords while it was still early in development. The new interface makes AdWords campaign management faster, clearer, and more intuitive. This means it's easier to find your most important keywords across ad groups, navigate and edit your account quickly, and access and act on your reports.

We've continued to work on the new interface for the last few months, making changes based on feedback from beta testers. Now we're excited to expand the beta to more U.S. advertisers, as well as additional countries (such as the U.K. and Australia), and languages (such as Spanish, Japanese, French, and Brazilian Portuguese).

Here are a few of the exciting features we're testing:
  • Performance graphs: Spot trends over time with custom graphs on every campaign management page.
  • Insight across ad groups: Focus on the high-impact areas of your account with new roll-up tabs on every page. You can see and edit keywords, placements or ads from all ad groups on a single tab.
  • In-line editing: Want to change a keyword or bid? Click on it and make changes in-line instead of loading a separate page.
  • Easier content network management: Improve content network performance through a new Networks tab. Look at statistics for the placements where your ads have appeared, and then take action by setting unique bids or excluding placements directly from the report.
However, keep in mind that the new interface doesn't change how ads run. Bidding, ranking, Quality Score, and the rest of ad serving will remain the same in the new interface.

The new interface is still a work in progress, so not all features available in the previous web interface are currently supported. You can switch between old and new interfaces during the beta, so you'll still have access to the full range of AdWords tools and reports, if needed.

To learn more, see videos of the new interface in action, and sign up for the beta, visit our new AdWords interface website.

Changes to our sales and marketing organizations

Google has grown very quickly in a very short period of time. When companies grow that quickly it's almost impossible to get everything right—and we certainly didn't. In some areas we've created overlapping organizations which not only duplicate effort but also complicate the decision-making process. That makes our teams less effective and efficient than they should be. In addition, we over-invested in some areas in preparation for the growth trends we were experiencing at the time.

So today we have informed Googlers that we plan to reduce the number of roles within our sales and marketing organizations by just under 200 globally. Making changes of this kind is never easy—and we recognize that the recession makes the timing even more difficult for the Googlers concerned. We did look at a number of different options but ultimately concluded that we had to restructure our organizations in order to improve our effectiveness and efficiency as a business. We will give each person time to try and find another position at Google, as well as outplacement support, and provide severance packages for those who leave the company. Finally, I would like to take this opportunity to thank everyone affected for all they have contributed to Google.

Digital Marketing Lessons from the President

The 2008 election ushered in a new era of political campaigns, with digital media playing an unprecedented role in helping elect President Barack Obama. Campaign New Media Director Joe Rospars called Google the "backbone of the campaign's online advertising outreach".1 Using a combination of search and contextual advertising, a YouTube Brand Channel, Google Analytics, Google Checkout, and Google Docs, President Obama's new media team was able to effectively fundraise, communicate, mobilize, and measure2. The results? Email team head Stephen Geer says search advertising led to a "ridiculously" high return on investment of fifteen to one.3

As agencies on the forefront of digital marketing, what of our president’s online strategies can you replicate to help your clients meet their ROI goals? Here are some vital questions to ask and best practices:

1. Is your client's primary goal a purchase or donation? Make it easy for supporters to donate by featuring shopping cart buttons front and center on the landing page. Take it one step further and promote integration with Google Checkout, as the Obama campaign did on its YouTube channel.

2. Has your client received publicity (either good or bad)? Use search ads to maximize the impact of positive publicity and to help with issue management when negative news emerges. The Obama team did this throughout the campaign, effectively updating search ad text to capitalize on the stories that were leading the news.

3. Is your client looking for new ways to reach potential customers? Expand the user base and support consumer engagement through social media and YouTube. The Obama campaign leveraged YouTube by regularly posting fresh video content and allowing viewers to comment on and share results. See for yourself, here:




4. Does your client need to drive local offline action? The Obama campaign effectively pushed supporters to attend rallies and get out the vote, with geo-targeted search and display ads that provided localized information.4 If your client has localized or offline objectives, you can support them by promoting business locations through search ads, Local Business Ads, and listing in the Local Business Center.

5. Are your client's campaigns running successfully? Always be sure to measure success with tools such as Google Analytics, and use the data to make improvements.

Sources:

[1] and [3] “The 2008 Google Docs Campaign,” Eric Kuhn, The Huffington Post, February 1, 2009 http://www.huffingtonpost.com/eric-kuhn/the-2008-google-docs-camp_b_162958.html

[2] "Obama Saw Ridiculously High ROI from Google Ads", Colin Delaney, TechPresident, February 2, 2009 http://www.techpresident.com/blog/entry/33718/obama_campaign_saw_ridiculously_high_roi_from_google_ads

[4] The New York Times, A1, Sunday, March 2, 2008; "Spending Heavily, Obama Attempts Knockout Blow"

Posted by Peter Greenberger, Elections & Issue Advocacy Team

Life List!

At the end of the night, well, the begining of the end of the night, of Let's Eat Cake! - WOW! What a sentence that is! {You can probably sense the relief and stress on my face}
I realized that although Kerry Vincent and I had spent alot of time together, we hadn't taken a picture together!
So this is one of my favoritest moments! Although, I am exhausted, but fulfilled all at the same time!


{Look at all those people!!!}
{The Crowd's of People waiting to get into Let's Eat Cake!}
{Guests contimplating on how much to bid on the silent auction items}
{Bidding on the Silent Auction Items}
There wil be one more post on Let's Eat Cake! to announce the final total being donating to St. Jude Children's Research Hospital, coming in the next few days, so be on the look out!