A year of Google blogging
This is the 201st post to be published on the Google Blog in 2005. In closing out the first full year of our company-wide effort to share news and views, we thought you might be interested in a few factoids. Since we've had Google Analytics running on this blog since June, some of these numbers reflect only half a year. In that time, 4.3 million unique visitors have generated 8.7 million pageviews. Readers have come from all over the world, not just English-speaking countries: 53,001 visitors from Turkey have stopped by, for example; so have 155,691 from France, 29,614 from Thailand and 8,233 from Peru.
The most popular posts? Here are a few that have yielded scores of backlinks:
- Our explanation of "Googlebombing"
- A celebration of email and Gmail
- Google Earth's partnership with National Geographic about Africa
Several on Google Book Search (formerly known as Google Print), including:
- Preserving public domain books
- Our statement on the Authors' Guild suit
- and Eric Schmidt's op-ed about Book Search.
During the year, we've published 38 how-to tips, announced 77 new products and services, and addressed policy questions and legal matters 17 times. We've featured 11 guest bloggers. Forty posts have illuminated something about day to day life at Google; 19 have offered some international perspective.
In 2006, we'll keep up the Google Blog with more posts, more bloggers, and even more topics. Meanwhile, we really appreciate your interest and feedback, now visible through "Links to this post." We know some of you would like to offer comments directly, and we would like that too, when we can add resources to the blog crew. Meanwhile, our best to you and yours for the New Year.
I'm feeling silly
Not long ago, I walked by the desk of software engineer JJ Furman, and saw that he had made an interesting addition to his desk: a large blob of Silly Putty, about the size of a grapefruit. Intrigued, I asked how he'd gotten so much of the stuff. The answer? A bulk order directly from the manufacturer! Of course.
I knew then that I wanted some, and it dawned on me that I probably wasn't the only one. So I set out to place a really, really big bulk order. An email went out to cohorts. Their orders came in. Three weeks later, I had an eighth of a ton of Silly Putty delivered to my desk.
Naturally, we were all curious to see what 250 pounds of Silly Putty would look like, so before distributing the stuff, we put it all in a single pile to see. Huge mistake.
The problem was that once together, Silly Putty doesn't like to come apart, and none of us had any idea of how to deal with this effect. We tried everything: very strong people (didn't work), scissors (stabbing worked, slicing didn't), 28-gauge steel wire (broke), 22-gauge steel wire (broke), 16-gauge steel wire (too thick), and twisting and breaking (worked well for "smaller" pieces -- under five pounds, that is.)
Two hours later, with the help of more than a dozen enthusiastic Googlers, everyone was finally able to walk away with a giant piece of Silly Putty.
And then what? Some people are giving it for holiday gifts. Others are using it to exercise their arms, play basketball (rebounds are tough), and of course, imprint entire newspaper pages.
Any regrets? Absolutely not.
This just in...
The Google Earth team has received a pretty interesting business development inquiry that we thought we'd share with you:
To: "Google Support"
From: claus@gmail.com
Subject: Naughty or Nice Layer
I love Google Earth and have been planning a big trip with it. Now I'm wondering if you've ever thought about licensing data layers for "nice" and "naughty." If interested, I've got a really good list -- I've checked it twice. Rooftop accurate data!
Let me know,
S. Claus
While we didn't work a deal for Naughty or Nice data layers, we did negotiate the rights to track this user on his big trip. If you've already got Google Earth, you can too.
If you don't have it, get your own Google Earth.
About the AOL announcement
The recent announcement of the AOL partnership has been the source of a lot of rumors and misconceptions. We'd like to clear some of those up.
- Biased results? No way. Providing great search is the core of what we do. Business partnerships will never compromise the integrity or objectivity of our search results. If a partner's page ranks high, it's because they have a good answer to your search, not because of their business relationship with us.
- Indexing more of AOL's content. Our goal is to organize all of the world's information. When we say "all the world's information," this includes AOL's. We're going to work with the webmasters at AOL -- just as we work with webmasters all over the world -- to help them understand how the Google crawler works (with regard to robots.txt, how to use redirects, non-html content, etc.) so we don't inadvertently overlook their content.
- AOL will receive a credit towards advertising purchased through Google's ad program. You might wonder if this will affect the ad auction. It won't. We don't offer preferential treatment on advertising (in either the auction or the display) to any of our partners.
- We have a service called "onebox" for which we provide some additional links separate from ads (sponsored links) and search results. (Try searching on [new york transit strike] and look for the news section.) AOL and its products have always been a part of onebox, along with many other providers, and will continue to be.
- There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.
Our service and our business works because of you - our users. You're important to us and something that we think about all the time -- as we build new products, negotiate deals, and think about what our future holds.
We're looking forward to what AOL can help us do for you, and believe that our new agreement with them will only create a better experience for you in 2006 and beyond -- one where you can continue to trust that we're giving you a result because it's the best one we can possibly provide.
Something for the holidays...
As 2005 comes to an end, businesses close out their books, people start making New Year’s resolutions, and AdWords advertisers like yourselves start planning for 2006. To help you review this past year’s campaign performance, we’d like to remind you of the handy tools available in the Report Center. To drill down on specific metrics, try generating a custom report for the past year, 6 months, or whatever date range you specify.
Here at Inside AdWords, we’re also doing our own annual review of sorts – reading over your emails and the topics we’ve covered in our inaugural year in order to plan for 2006. We’re taking a bit of a break for the holidays (and hope that you’ll do the same), but we’ll be back after the New Year with more tips, insights and otherwise interesting AdWords tidbits to share.
Happy Holidays and see you in ’06!
Here at Inside AdWords, we’re also doing our own annual review of sorts – reading over your emails and the topics we’ve covered in our inaugural year in order to plan for 2006. We’re taking a bit of a break for the holidays (and hope that you’ll do the same), but we’ll be back after the New Year with more tips, insights and otherwise interesting AdWords tidbits to share.
Happy Holidays and see you in ’06!
Decking the halls
Whether you're gazing up at the glistening giant Christmas tree in Rockefeller Center in the heart of Manhattan or passing by the elaborate gingerbread house in the window of your local candy store, it's mighty hard to miss that the holiday season is in full swing. The creativity and energy people put into decorating is so inspiring, in fact, that we decided to do a little decorating of our own in Google AdSense (those "Ads by Google" that you've probably seen on lots of websites and blogs).
Like the cherries that Aunt Ellie puts in her famous fruitcake, we're spicing up our ads with some great Google-y images: snowmen, holiday packages, and Waldo, the ice skating penguin. Unlike the fruitcake, though, these ads don't last for years and years – they're just present until December 26. And here's what they look like.
AdSense publishers can opt in to the designs by going to their account settings. And in the new year, we'll be rolling out more designs for holidays and events around the world.
Introducing themed ad units
There's a long history at Google of creating a variety of logos, or Google doodles, to commemorate holidays and special events. Now, publishers of sites in the content network have the option to display themed ad units for various celebrations as well.
And with the holiday season officially upon us, AdSense publishers who've opted into this feature will begin showing ad units adorned with holiday packages and polar bears like the ones below.
Just like the Google homepage logos, these themed ad units are temporary -- this particular version will only appear today through December 26 -- but the AdSense team is already planning designs that celebrate more holidays and events around the world for next year.
And with the holiday season officially upon us, AdSense publishers who've opted into this feature will begin showing ad units adorned with holiday packages and polar bears like the ones below.
Just like the Google homepage logos, these themed ad units are temporary -- this particular version will only appear today through December 26 -- but the AdSense team is already planning designs that celebrate more holidays and events around the world for next year.
Setting trends
As part of the personalization team, I'm pretty addicted to looking at my search history for interesting patterns. So I decided to go a step further and write a script to pull together some stats about how I was searching. We thought other people might like to see this sort of thing too, so today we launched a Trends feature that gives you a look at a list of your top searches and clicks and other info about your search activity.
To use it, you have to turn on Personalized Search and be signed in to your Google Account while you search. (If you don't have a Google Account, it's easy to create one for free.) Just click the "Trends" link on your Search History page, or go directly to your Trends.
Showing ads on Google properties
Especially around the last minute holiday crunch, advertisers are often looking to maximize their ads' exposure to targeted audiences. To that end, they often contact our friends over in AdWords support to ask how their ads can appear on other Google properties, like Froogle and Groups.
Well, it's simple: the Google search network not only includes partner sites, but many of Google's own properties as well. And as long as your campaigns' distribution preferences includes our search network, they're eligible to appear for searches on Froogle, Local, Book Search, and Groups.
In addition to these Google sites showing keyword-targeted search ads, your ads can also appear alongside the content of books on Google Book Search and related to discussions in Groups and Gmail as long as your campaigns are opted into appearing on the content network. These contextually targeted ads work the same way as ads on content pages across the web -- the keywords you provide in your campaigns are automatically matched with the content of books, postings, or emails on Google's pages, and the ads which most closely match the subject at hand are eligible to show.
As always, the goal is to provide users with useful, relevant ads, whether they're browsing books, looking for the local dry cleaners, shopping for holiday gifts, or checking their email with Google.
Well, it's simple: the Google search network not only includes partner sites, but many of Google's own properties as well. And as long as your campaigns' distribution preferences includes our search network, they're eligible to appear for searches on Froogle, Local, Book Search, and Groups.
In addition to these Google sites showing keyword-targeted search ads, your ads can also appear alongside the content of books on Google Book Search and related to discussions in Groups and Gmail as long as your campaigns are opted into appearing on the content network. These contextually targeted ads work the same way as ads on content pages across the web -- the keywords you provide in your campaigns are automatically matched with the content of books, postings, or emails on Google's pages, and the ads which most closely match the subject at hand are eligible to show.
As always, the goal is to provide users with useful, relevant ads, whether they're browsing books, looking for the local dry cleaners, shopping for holiday gifts, or checking their email with Google.
Looking at 2005
This is the time of year when people ponder the past as they anticipate looking ahead. We couldn't resist trying to make sense of the year ourselves, so here's our annual concoction: the 2005 Year-End Google Zeitgeist. We chose a few key events and phenoms to study, and predictably found the patterns to be amusing or bemusing, challenging or heartening -- kind of like the year itself. Enjoy the view from here with our best wishes.
Get more information on the content network
It's been a big year for the Google content network. In the past few months, we've written about site targeting, site exclusion, and, most recently, content bids. Now we'd like to introduce a new resource page that gives you additional information about the network and its features. Here, you can learn how many unique users you'll reach through the content network or check out a selection of our partners.
Intrigued? Take our content network quiz below. If you don't know the answers, you can find them on the site (though we'll also point you in the right direction).
1) In how many different ad formats can you show your ads across the content network?
2) If you target the United States, how many unique internet users will you reach through the content network?
3) Name two of our partner sites who specialize in news.
Once you've found the answers to the questions above, try our new Optimization Demo, which is also located on the site. It will give you tips for setting up your content campaigns and help you maximize your ad's potential.
Intrigued? Take our content network quiz below. If you don't know the answers, you can find them on the site (though we'll also point you in the right direction).
1) In how many different ad formats can you show your ads across the content network?
2) If you target the United States, how many unique internet users will you reach through the content network?
3) Name two of our partner sites who specialize in news.
Once you've found the answers to the questions above, try our new Optimization Demo, which is also located on the site. It will give you tips for setting up your content campaigns and help you maximize your ad's potential.
Stress: the holiday Grinch
From time to time, the resident physician at Google headquarters weighs in with her thoughts on healthy living. This is not medical advice, and you should check with your own doctor before pursuing any particular course of action.
Watching scenes of fists flying over an LCD monitor during a holiday sale made me wonder about stress, and how one can maintain a holiday spirit at a stressful time of year. According to Stedman's Medical Dictionary, it's stress, not the holidays, that make the body react to "forces of a deleterious nature that disturb its normal physiologic equilibrium." That sounds bad.
There is extensive research that confirms the harmful effects of stress when it occurs continuously with out the relaxation phase. In the international INTERHEART study, patients with a first heart attack reported significantly more stress in financial, home and work-related situations than the control studies. In another study of 1055 medical students who were followed for 36 years, it was found that those who had a higher anger response to stress had higher risk of developing premature heart disease (before age 55). Even exposure to traffic has been implicated. (Uptodate.com has more references if you are interested.)
Stress can also adversely impact high blood pressure, cholesterol, immune response, skin disorders, rheumatoid arthritis, intestinal motility, diabetes, cancer survival, and other conditions. It is now considered to be as much a risk factor as obesity, smoking, and sedentary life style so learning to counteract this response is important.
Although the external stress factors (irritating co-workers, hurricanes) are hard to control, there are several ways to reduce the internal stress response. Here's a short list - check it twice:
If you still feel you're under severe stress, or you're not improving with any of the above measures, then please do consult your doctor. And here's my advice: if the turkey is rubbery, use it as an exercise ball. Happy holidays, everyone.
Watching scenes of fists flying over an LCD monitor during a holiday sale made me wonder about stress, and how one can maintain a holiday spirit at a stressful time of year. According to Stedman's Medical Dictionary, it's stress, not the holidays, that make the body react to "forces of a deleterious nature that disturb its normal physiologic equilibrium." That sounds bad.
There is extensive research that confirms the harmful effects of stress when it occurs continuously with out the relaxation phase. In the international INTERHEART study, patients with a first heart attack reported significantly more stress in financial, home and work-related situations than the control studies. In another study of 1055 medical students who were followed for 36 years, it was found that those who had a higher anger response to stress had higher risk of developing premature heart disease (before age 55). Even exposure to traffic has been implicated. (Uptodate.com has more references if you are interested.)
Stress can also adversely impact high blood pressure, cholesterol, immune response, skin disorders, rheumatoid arthritis, intestinal motility, diabetes, cancer survival, and other conditions. It is now considered to be as much a risk factor as obesity, smoking, and sedentary life style so learning to counteract this response is important.
Although the external stress factors (irritating co-workers, hurricanes) are hard to control, there are several ways to reduce the internal stress response. Here's a short list - check it twice:
- Make a list and prioritize. It's OK if the holiday cards don't go out until 1/2...07.
- Exercise. No, it's not the answer to everything, but it has been shown to decrease the stress hormones.
- Take a vacation (break with tradition! A year-end getaway might help limit stress). If not a vacation, at least take a stroll, or take deep breaths while counting to 10.
- Hugging for 20 seconds has been shown to reduce blood pressure.
If you still feel you're under severe stress, or you're not improving with any of the above measures, then please do consult your doctor. And here's my advice: if the turkey is rubbery, use it as an exercise ball. Happy holidays, everyone.
AdWords success in 25 words or less -- Part 3
The story so far: back in October we invited our readers to summarize AdWords success in 25 words or less. We got quite a number of responses and published a few of them later that same month.
Today we have our latest installment, which starts out with a witty observation from Richard R., who writes:
Here are 25 words from James F.:
And an efficient 20 words, submitted by Randy M.:
And lastly (for today at least), six key points in 24 words, sent to us by Lisa H.:
Feeling inspired? Send us your 25 words or less, and we may publish your tips for success in a future post.
Today we have our latest installment, which starts out with a witty observation from Richard R., who writes:
Just realized that the whole notion of writing ads that are 25-35 characters is a new form of Haiku! Dare I say it?: Google-ku!
Here are 25 words from James F.:
Understanding what the searcher is looking for and giving it to them in the most efficient way from keyword selection through to landing page content.
And an efficient 20 words, submitted by Randy M.:
Focus on converting clicks into sales via a great landing page. Track your conversion rate by ad copy and keyword.
And lastly (for today at least), six key points in 24 words, sent to us by Lisa H.:
1. Relative keywords for your site
2. Specific keywords -- not general ones
3. Landing page with keyword item
4. Good positioning of ads
5. Relevant negative keywords
6. Measure results
Feeling inspired? Send us your 25 words or less, and we may publish your tips for success in a future post.
'Tis the season
We've done a bit of seasonal decorating -- even put up some holiday lights. Have you seen them yet? If you search on the names of, say, some special days in December, you just might.
In the material world
Next time you’re at the airport, scan the waiting area and see what people are doing. You’ll be shocked by the number who are doing absolutely nothing -- other than staring glassy-eyed at other people who are doing absolutely nothing. Naturally, these people had rushed in a mad frenzy an hour prior in order to get to the airport on time, only to sit and stare.
This observation is what spawned Google Space. We thought it would be useful to set up an area to give travellers unfettered Internet access so they might make use of that otherwise wasted time. Plus Googlers would get to talk to Google users, and hear what they like and don’t like about our products. Kind of like Google Labs, but with face to face feedback. Google Labs goes material.
We've been testing this concept for nearly a month at Heathrow Airport in London.
The response has thus far been enlightening and unexpected. Enlightening in that we’ve been learning tons about how to make our products more useful. Unexpected in the ways that people are using Google. One sales guy, David MacDonald, emailed this to the entire UK office:“Yesterday whilst on the Google Space stand at Heathrow T1 I was approached by somebody who asked me if I worked for Google, as soon as I confirmed he smiled. He went on to explain that he had been in Pakistan as part of an International Disaster Response Team to help in the aftermath of the recent earthquake. They had been desperate to use what resources / maps they could find and that Google had been invaluable in helping. It turned out they had used Google Earth to trace the geography of the landscape, locate villages and roads.This may be the best part of doing experimental projects. You think you’re onto a good idea, but then something unexpected like this makes it even better.
He was so happy to see me and to show his appreciation, I really felt humbled and proud.”
If people find Google Space useful, we might do this in other areas, or perhaps in other airports. Who knows? Let us know where you waste time – and you might see us there.
Advertising on specific sites just got easier
Have you ever found yourself browsing content on a particular site and realized that it would be the perfect place to promote your product? Perhaps you even logged in to your AdWords account to add this site to your site-targeted campaign. Now, with Onsite Advertiser Sign-Up, we've made this process even easier.
The next time you see AdWords ads on a site that you'd like to target, look for the 'Advertise on this site' link in the ad unit. After clicking that link, you'll be taken to a page that provides additional information about the site and allows you to log in to your existing AdWords account. Upon logging in, you'll simply complete the three step site-targeted campaign creation wizard, and your ads will be eligible to run on that site. Easy, right?
So, remember to keep your eyes open when you're surfing the web, you might just find another great advertising opportunity.
The next time you see AdWords ads on a site that you'd like to target, look for the 'Advertise on this site' link in the ad unit. After clicking that link, you'll be taken to a page that provides additional information about the site and allows you to log in to your existing AdWords account. Upon logging in, you'll simply complete the three step site-targeted campaign creation wizard, and your ads will be eligible to run on that site. Easy, right?
So, remember to keep your eyes open when you're surfing the web, you might just find another great advertising opportunity.
Searching for music
It may come as no surprise, but I like to search for things on Google. Yep, when I'm looking for something, I always try it on Google first. And sometimes, that thing I'm looking for is music. Many of our users feel the same way, and we get a lot of search traffic on music terms like popular artists and albums.
A few of us decided to try to make the information you get for these searches even better, so we created a music search feature. Now you can search for a popular artist name, like the Beatles or the Pixies, and often Google will show some information about that artist, like cover art, reviews, and links to stores where you can download the track or buy a CD via a link at the top of your web search results page.
We do this sort of thing a lot -- adding a bit of special information to results for important searches. For example, we have movie showtimes and stock quotes. The more information we can make easily accessible with a simple search, the better.
Right now the music search feature mostly works for artists popular in the U.S. and a more limited number of artists from other countries, but we plan to expand it to classical music, worldwide artists, and lesser-known performers. Our list of music stores will also grow over time. If you’re a music store (selling downloads, music by subscription, or physical CDs) and would like to be listed, please get in touch.
You might be thinking,"why can't I just type in an album name or a song name and get the same music search results?” There are many album names and songs which are also plain English words. Sometimes users are looking for music information related to those words, and sometimes they aren’t. As we get better at knowing when our users want music information, we hope to expand this feature to include more queries. So keep searching, and we hope you'll be pleasantly surprised with the results. We always welcome your feedback.
New Firefox extensions
It wasn't that long ago that I was eating Vegemite on toast back in my homeland of Australia, idly wondering what my future employer Google might have in store for me. Now, five weeks after arriving in the country and being exposed to the Firefox codebase for the first time, and thanks to the array of geniuses sitting around me, it gives me great pleasure to announce the launch of my first project, Blogger Web Comments to Google Labs.
Originally conceived by my friend and mentor, Aaron Boodman, this Firefox extension shows you what bloggers around the world are saying about the websites you are viewing. If that doesn't satisfy, you can easily start or join one of these conversations using your Blogger blog. We've had plenty of fun reading what people have had to say about our own sites and the sites we visit every day, but best of all is when we discover new groups of people interested in the same niche sites we have been visiting for years.
Today we're also introducing a test release of Google Safe Browsing for Firefox, which should help protect you from phishing sites.
Check them both out on Google Labs.
Google Holiday Helper
First add 1/2 cup water and seasoning packet to 1 lb. ground beef... uh, wait -- this is the HOLIDAY Helper. Ooops. Okay, let's start over.
Holiday season can be a trying time -- shopping stress, end of year deadlines and A Christmas Story broadcast a thousand times on TV. We've got some quick tips to help you make sense of the madness.
1) Organize Your Wish List
Making a list and checking it twice is so much easier with Froogle's Shopping List, which lets you search for the items you want to buy, and then with just a click, save them for later. You can keep your list private or share it with friends who might just take the hint and buy you something you want this year instead of the "World's Ugliest Tie".
2) Track Packages
Will your package arrive in time? Entering a UPS, USPS or Federal Express tracking number into a Google search box will give you an update on your shipment before you can say "overnight shipping."
3) Find Toll-Free Numbers
OK, here's a secret "the man" doesn't want you to know. Some companies have a toll-free number that's buried deep on their website -- but it would take like a thousand clicks to find it, and these days, who has the time? One way to get to it more quickly is to search Google for the company name and the phrase "customer support." Like this: TiVo Customer Support.
An even trickier way to get at hard-to-reach customer support phone numbers is to search for the company name and the standard toll-free prefixes. That'll dig up some real gems. For example, "[company name] 800 OR 877 OR 888 OR 866". Give it a whirl -- and here's to less holiday stress.
Build your own Google homepage
The personalized homepage was created to bring together the stuff that interests you from across the web. From an engineering perspective, this became an opportunity to create a framework for all types of content and information. Supporting RSS and Atom feeds was one step in that direction, and today we're excited to start supporting richer web apps as well. With the Google Homepage API, developers can now create modules for the personalized homepage. It's designed to be flexible and easy to use, and you don't need to download anything to create a module. To get the ball rolling, the team's created a few modules to add to the directory. So check these out and get started creating your own.
Learn even more about your Google traffic with Sitemaps
This past summer we introduced Google Sitemaps and explained how you can use this feature to submit all of your URLs to the Google index and help improve your visibility in the Google search results. In August, we let you know that we expanded the product to include mobile web pages. And now there's more.
Here's Shaluinn from the Sitemaps team to tell you about the latest release:
Here's Shaluinn from the Sitemaps team to tell you about the latest release:
Google Sitemaps now offers detailed statistics on your top Google search queries, crawl status, and more. These reports show you how Google search is driving free traffic to your site and can help you make your pages more crawler-friendly.
The best part: you can start getting these new stats today. Just create a Sitemaps account and add your site to it. Once you verify site ownership we'll start showing you these detailed reports. You can always add your Sitemap later and, in the meantime, you'll be getting useful feedback on your Google traffic and crawl status for pages already in the index.
Same-Language Subtitling
The Google Foundation supports selected organizations whose work addresses the challenge of global poverty in ways that are effective, sustainable, and scalable. From time to time we will invite guest bloggers from grantee organizations to tell their story.
Recently, the Google Foundation awarded PlanetRead a grant to increase the number of SLS programs available, and Google is also supporting PlanetRead with free advertising through the Google Grants program and content hosting on Google Video.
When a billion people are illiterate (two-thirds of them women), and nearly half of the world lives on less than $2 a day, we believe it is important to examine the link between literacy and poverty. We are excited by the prospect of helping not hundreds, but millions, of people gain access to regular reading practice and improve literacy where it is needed most by supporting organizations like PlanetRead. - Google.org team
My organization, PlanetRead, works in Mumbai and Pondicherry, India. We have developed a “Same-Language Subtitling” (SLS) methodology, which provides automatic reading practice to individuals who are excluded from the traditional educational system, or whose literacy needs are otherwise not being met. This is an educational program rooted in mass media that demonstrates how a specific literacy intervention can yield outstanding, measurable results, while complementing other formal and non-formal learning initiatives of the government, private sector, and civil society. We are fortunate to have just been selected as a Google Foundation grantee.
More than 500 million people in India have access to TV and 40 percent of these viewers have low literacy skills and are poor. Through PlanetRead’s approach, over 200 million early-literates in India are getting weekly reading practice from Same Language Subtitling (SLS) using TV. The cost of SLS? Every U.S. dollar covers regular reading for 10,000 people – for a year.
I hit upon this idea in 1996 through a most ordinary personal experience. While taking a break from dissertation writing at Cornell University, I was watching a Spanish film with friends to improve my Spanish. The Spanish movie had English subtitles, and I remember commenting that I wished it came with Spanish subtitles, if only to help us grasp the Spanish dialogue better. I then thought, ‘And if they just put Hindi subtitles on Bollywood songs in Hindi, India would become literate.’ That idea became an obsession. It was so simple, intuitively obvious, and scalable in its potential to help hundreds of millions of people read -- not just in India, but globally. So you can see how it works, we’ve uploaded some folk songs using SLS into Google Video. And we've uploaded other examples there as well.
The Indian Institute of Management in Ahmedabad and its Center for Educational Innovation helped me pursue research on SLS. In the beginning we showed Bollywood songs with and without SLS to people in villages, slums and railway stations and video-recorded their reactions. We then piloted SLS in schools and on TV in Gujarat state while measuring reading improvement. This early work convinced us that we not only had an idea that would provide automatic reading practice, it was hugely popular (later, the ratings demonstrated this). After five challenging years of developing and strengthening the program, SLS went on national TV throughout India. On the PlanetRead website, there are some video clips of SLS featured in a Bollywood film. Click on the “Video” link on the upper right to see the reaction of Indian villagers to the SLS experience.
There’s more on the effectiveness of this approach in an article in the MIT journal Information Technologies and International Development (it's a PDF file).
The idea of SLS tends to divide people into two camps – those who think it’s too simple to achieve anything, and those who understand that its simplicity and ability to integrate into popular culture can fundamentally alter the approach to the massive problem of low literacy. Now, a decade later, it is clear that the challenge of implementing SLS is changing minds used to resource-hungry approaches to literacy.
Fortunately, in India, several senior policy-makers in broadcasting and education are championing SLS. We feel it could be a breakthrough in how we approach literacy: SLS is inclusive, accessible, and builds upon popular songs and Bollywood films to create an enjoyable and effective learning experience. With support from Google, we have the opportunity to reshape the literacy landscape in India, home to a third of the world’s non-literates and early-literates. If this experiment succeeds in India, SLS could even go global!
Recently, the Google Foundation awarded PlanetRead a grant to increase the number of SLS programs available, and Google is also supporting PlanetRead with free advertising through the Google Grants program and content hosting on Google Video.
When a billion people are illiterate (two-thirds of them women), and nearly half of the world lives on less than $2 a day, we believe it is important to examine the link between literacy and poverty. We are excited by the prospect of helping not hundreds, but millions, of people gain access to regular reading practice and improve literacy where it is needed most by supporting organizations like PlanetRead. - Google.org team
My organization, PlanetRead, works in Mumbai and Pondicherry, India. We have developed a “Same-Language Subtitling” (SLS) methodology, which provides automatic reading practice to individuals who are excluded from the traditional educational system, or whose literacy needs are otherwise not being met. This is an educational program rooted in mass media that demonstrates how a specific literacy intervention can yield outstanding, measurable results, while complementing other formal and non-formal learning initiatives of the government, private sector, and civil society. We are fortunate to have just been selected as a Google Foundation grantee.
More than 500 million people in India have access to TV and 40 percent of these viewers have low literacy skills and are poor. Through PlanetRead’s approach, over 200 million early-literates in India are getting weekly reading practice from Same Language Subtitling (SLS) using TV. The cost of SLS? Every U.S. dollar covers regular reading for 10,000 people – for a year.
I hit upon this idea in 1996 through a most ordinary personal experience. While taking a break from dissertation writing at Cornell University, I was watching a Spanish film with friends to improve my Spanish. The Spanish movie had English subtitles, and I remember commenting that I wished it came with Spanish subtitles, if only to help us grasp the Spanish dialogue better. I then thought, ‘And if they just put Hindi subtitles on Bollywood songs in Hindi, India would become literate.’ That idea became an obsession. It was so simple, intuitively obvious, and scalable in its potential to help hundreds of millions of people read -- not just in India, but globally. So you can see how it works, we’ve uploaded some folk songs using SLS into Google Video. And we've uploaded other examples there as well.
The Indian Institute of Management in Ahmedabad and its Center for Educational Innovation helped me pursue research on SLS. In the beginning we showed Bollywood songs with and without SLS to people in villages, slums and railway stations and video-recorded their reactions. We then piloted SLS in schools and on TV in Gujarat state while measuring reading improvement. This early work convinced us that we not only had an idea that would provide automatic reading practice, it was hugely popular (later, the ratings demonstrated this). After five challenging years of developing and strengthening the program, SLS went on national TV throughout India. On the PlanetRead website, there are some video clips of SLS featured in a Bollywood film. Click on the “Video” link on the upper right to see the reaction of Indian villagers to the SLS experience.
There’s more on the effectiveness of this approach in an article in the MIT journal Information Technologies and International Development (it's a PDF file).
The idea of SLS tends to divide people into two camps – those who think it’s too simple to achieve anything, and those who understand that its simplicity and ability to integrate into popular culture can fundamentally alter the approach to the massive problem of low literacy. Now, a decade later, it is clear that the challenge of implementing SLS is changing minds used to resource-hungry approaches to literacy.
Fortunately, in India, several senior policy-makers in broadcasting and education are championing SLS. We feel it could be a breakthrough in how we approach literacy: SLS is inclusive, accessible, and builds upon popular songs and Bollywood films to create an enjoyable and effective learning experience. With support from Google, we have the opportunity to reshape the literacy landscape in India, home to a third of the world’s non-literates and early-literates. If this experiment succeeds in India, SLS could even go global!
Can't see your ad?
The folks on the AdWords support team often hear the question "why can't I see my ad?" If you've ever had this question yourself, you'll probably know that there are a number of reasons why an ad may not be appearing.
To assist advertisers in getting to bottom of 'can't see my ad' mysteries, there are some excellent resources available. One of these, the new "Can't see your ad?" troubleshooting wizard, will walk you through an ordered list of possible reasons why your ad is not showing.
And, of course, the already popular Ads Diagnostic Tool can help you to identify why a particular ad, or group of ads, may not be appearing -- as well as provide tips to get things up and running again.
If you ever find that one of your ads is not running as expected, give these a try.
To assist advertisers in getting to bottom of 'can't see my ad' mysteries, there are some excellent resources available. One of these, the new "Can't see your ad?" troubleshooting wizard, will walk you through an ordered list of possible reasons why your ad is not showing.
And, of course, the already popular Ads Diagnostic Tool can help you to identify why a particular ad, or group of ads, may not be appearing -- as well as provide tips to get things up and running again.
If you ever find that one of your ads is not running as expected, give these a try.
A new addition to the Quality Score
In August, we introduced the Quality Score along with the launch of quality-based minimum bids, letting you know that we evaluate many factors, such as your ad text and clickthrough rate (CTR) to determine the minimum bid for your keyword. Today, we started incorporating a new factor into the Quality Score -- the landing page -- which will look at the content and layout of the pages linked from your ads.
Why are we doing this? Simply stated, we always aim to improve our users' experience so that these users (your potential customers) will continue to trust and value AdWords ads. Have you ever searched on a keyword, found an ad that seemed to be exactly what you wanted, and then clicked on it only to find a site that had little to do with what you were searching for? It's not a great experience.
Incorporating landing page assessment into the Quality Score will help us improve the overall advertising experience for users, advertisers and partners by increasing the quality of the sites we present in our ad results.
Advertisers who are providing robust and relevant content will see little change. However, for those who are providing a less positive user experience, the Quality Score may decrease and in turn increase the minimum bid required for the keyword to run. To help define site quality, we've created a general set of website design tips and guidelines that should help you evaluate and optimize your site.
So, take a look at these guidelines and remember that the more valuable and relevant your site is to your user, the more effective your advertising will be -- and the better your chance of converting a click to a customer.
Why are we doing this? Simply stated, we always aim to improve our users' experience so that these users (your potential customers) will continue to trust and value AdWords ads. Have you ever searched on a keyword, found an ad that seemed to be exactly what you wanted, and then clicked on it only to find a site that had little to do with what you were searching for? It's not a great experience.
Incorporating landing page assessment into the Quality Score will help us improve the overall advertising experience for users, advertisers and partners by increasing the quality of the sites we present in our ad results.
Advertisers who are providing robust and relevant content will see little change. However, for those who are providing a less positive user experience, the Quality Score may decrease and in turn increase the minimum bid required for the keyword to run. To help define site quality, we've created a general set of website design tips and guidelines that should help you evaluate and optimize your site.
So, take a look at these guidelines and remember that the more valuable and relevant your site is to your user, the more effective your advertising will be -- and the better your chance of converting a click to a customer.
A cure for the common inbox
Ever get the feeling that your email experience is a little too predictable? I certainly have. Over the past few months, I've been working on Gmail Clips, a new feature that can help mix things up a bit. Starting this week, you can see headlines from your favorite blogs and news sites right above your Inbox. Gmail tips and relevant text ads appear from time to time as well.
I had a lot of fun working on this feature, and biased as I may be, I have to say I really love Clips. No new mail? Great, then I have time to read why pasta is made in different shapes. And even if I do have mail I should be getting to, maybe I'm in the mood to digress for a moment and investigate The Divine Secrets of the Cycle Commuter.
Clips are full of headlines like these. They can come from any website that publishes an RSS or Atom feed. We've included some popular feeds for you to choose from, but it's easy to tailor Clips to your interests (for example, I get running tips). You can browse popular feeds, search for feeds using keywords, or add a specific feed—like, say, your friend's blog, or maybe the Google Blog — by pasting its URL in your Clips settings.
Now if you're one of those task-oriented types with no time for diversions, you can always turn Clips off. But then you'd miss cow-tipping exposed as a near-impossibility.
Public transit via Google
One of the best things about working at Google is a policy known as "20 percent time," which you can read about on our jobs page or in this post. Having the freedom to pursue projects during 20 percent of our work week means engineers can pursue a breadth of unique and interesting ideas without having to wait for anyone else.
So not too long ago, a few engineers from San Francisco, New York, and Zurich -- all of whom regularly use public transportation -- decided that being able to plan local trips without having to go to multiple websites, and done in an easy, intuitive way would be a useful product. So they devoted their 20 percent time to building it. As it happens, a lot of people thought this was a great idea, and our small team quickly grew with "twenty-percenters" from across Google.
Today, we are happy and proud to tell you that their efforts have resulted in a new Google Labs experiment: Google Transit Trip Planner. With it, commuters will be able to easily access public transit schedules, routes, and plan trips using their local public transportation options. This first release covers only the Portland, Oregon metro area, but we are working to expand our coverage very soon. (If you're from a local transit agency interested in being included in Google Transit, we would love to speak with you. Just write to us.)
We chose to launch with the Portland metro area for a couple of reasons. TriMet, Portland's transit authority, is a technological leader in public transportation. The team at TriMet is a group of tremendously passionate people dedicated to serving their community. And TriMet has a wealth of data readily available that they were eager to share with us for this project. This combination of great people and great data made TriMet the ideal partner.
Public transportation offers a unique type of data that people use in very different ways than most of the data Google has worked with before. We really want to understand how people use Google Transit and the challenges we'll face as we cover additional cities. To that end, we'd love to hear your feedback!
Try some of the queries you can do in Portland on Google Transit:
Leave now
pdx to 100 ne couch st, portland, oregon
4412 se 17th ave portland, oregon to hillsboro, oregon
Choose a specific time
pdx to portland, oregon at 7pm
100 nw couch st, portland to hillsboro, oregon by 8pm
portland to pdx at 7pm on 12/09/05
[Updated with links to results]
Another time-saving account management tool
As the year comes to a close and you're starting to plan for 2006, perhaps you're thinking about ways to re-organize your AdWords campaigns. Or maybe you're like many of the advertisers we've heard from who've been requesting more efficient ways to make account-wide changes. Well, you're in luck!
This week, we're giving you another time-saving tool with the newest of our suite of account management tools. This latest addition, Move or copy keywords and ad text, can be found on the Tools page of your account.
Now, on top of making account-wide changes to maximum CPCs, ad text, keywords, and destination URLs, you can search for, select, and move or copy keywords and ad text from one Ad Group to another. It's worth mentioning that when you move components, your account will treat relocated keywords or ad text as new -- so any statistics your keywords or ad text have accrued will not transfer across Ad Groups.
If you've been meaning to move keywords and ad text into a separate promotional campaign, separate your high-traffic keywords to better control campaign budgets, or copy keywords and ad text into separate content Ad Groups, you now have fast and easy way to do this and more.
This week, we're giving you another time-saving tool with the newest of our suite of account management tools. This latest addition, Move or copy keywords and ad text, can be found on the Tools page of your account.
Now, on top of making account-wide changes to maximum CPCs, ad text, keywords, and destination URLs, you can search for, select, and move or copy keywords and ad text from one Ad Group to another. It's worth mentioning that when you move components, your account will treat relocated keywords or ad text as new -- so any statistics your keywords or ad text have accrued will not transfer across Ad Groups.
If you've been meaning to move keywords and ad text into a separate promotional campaign, separate your high-traffic keywords to better control campaign budgets, or copy keywords and ad text into separate content Ad Groups, you now have fast and easy way to do this and more.
Acumen visits Google
The Google Foundation supports select organizations whose work addresses the challenge of global poverty in ways that are effective, sustainable, and scalable. From time to time we will invite guest bloggers from grantee organizations to tell their story. Here's the first of this occasional series.
Arriving at Google, we somehow found a spot in the overflowing lot and emerged onto a sprawling campus reminiscent of my days at Stanford. At the front desk, our team commented on the simple yet impressive display we spotted on a monitor depicting the volume of searches originating from every point on the globe with colored dots. Interconnectedness: Acumen Fund is building a global community of like-minded individuals committed to solving problems of poverty through market-based approaches and enabling poor individuals to make their own choices.
We followed the yellow brick road to Building 40, past the packed beach volleyball courts and an outdoor café. More than 100 people came to our talk. I was introduced by Sheryl Sandberg, who is Google’s VP of Global Online Sales and Operations and the current acting director of Google.org. Sheryl emphasized Google.org's aim: to work with ventures that are sustainable, collaborative, and able to achieve scale. (To that end, the Google Foundation already supports Acumen Fund; read more here.)
My talk (it was taped) focused on Acumen Fund's mission: to build blueprints for delivering critical goods and services to people earning less than $4 a day. If we can determine better ways for making water, health, housing, and energy available to the poor – and make them affordable and accessible – I believe we'll go a long way toward ending poverty. I spoke about some of Acumen Fund’s key investments: For example, our malaria bednet investment in Tanzania. It employs more than 2,000 women to produce more than 3 million long-lasting bednets per year, impregnated with insecticide to stop mosquitoes. We're hoping to manufacture 6 million of these by the end of 2006, which will mean another 12 million people protected from malaria. This is a good start in teaching us critical lessons about how sustainable enterprises can make an enduring contribution toward solving pressing social problems.
Even more important, our work teaches us what the poor want as consumers. And this is where Acumen Fund will see the greatest returns: the more we understand who poor people are, the better solutions we can develop based on their choices and needs. Indeed, finding iterative – or possibly revolutionary – improvements to delivery systems is where the partnership between Google and Acumen Fund could have great impact. Larry and Sergey believe that scale is key, as is sustainability, and these are the core concepts driving all of Acumen Fund's work.
As a first step, we hope to collaborate with interested Googlers to find better ways to learn what works around the world. Identifying powerful solutions to poverty that are useful to people in different settings, and that are market-driven, scalable, and sustainable, is our greatest challenge. Second, we're hoping to strengthen how the world measures both social and financial returns to investments in delivering critical goods and services to the poor. Like Google, we hold a deep belief in the power of measuring everything we can.
This unique partnership will enable us to do this work in a more powerful way, and to share lessons more broadly. At the end of the day, both Google and Acumen Fund are trying to bring solutions to the world that enable people to make their own choices, solve their own problems. This is the only way we will really be able to end poverty.
Arriving at Google, we somehow found a spot in the overflowing lot and emerged onto a sprawling campus reminiscent of my days at Stanford. At the front desk, our team commented on the simple yet impressive display we spotted on a monitor depicting the volume of searches originating from every point on the globe with colored dots. Interconnectedness: Acumen Fund is building a global community of like-minded individuals committed to solving problems of poverty through market-based approaches and enabling poor individuals to make their own choices.
We followed the yellow brick road to Building 40, past the packed beach volleyball courts and an outdoor café. More than 100 people came to our talk. I was introduced by Sheryl Sandberg, who is Google’s VP of Global Online Sales and Operations and the current acting director of Google.org. Sheryl emphasized Google.org's aim: to work with ventures that are sustainable, collaborative, and able to achieve scale. (To that end, the Google Foundation already supports Acumen Fund; read more here.)
My talk (it was taped) focused on Acumen Fund's mission: to build blueprints for delivering critical goods and services to people earning less than $4 a day. If we can determine better ways for making water, health, housing, and energy available to the poor – and make them affordable and accessible – I believe we'll go a long way toward ending poverty. I spoke about some of Acumen Fund’s key investments: For example, our malaria bednet investment in Tanzania. It employs more than 2,000 women to produce more than 3 million long-lasting bednets per year, impregnated with insecticide to stop mosquitoes. We're hoping to manufacture 6 million of these by the end of 2006, which will mean another 12 million people protected from malaria. This is a good start in teaching us critical lessons about how sustainable enterprises can make an enduring contribution toward solving pressing social problems.
Even more important, our work teaches us what the poor want as consumers. And this is where Acumen Fund will see the greatest returns: the more we understand who poor people are, the better solutions we can develop based on their choices and needs. Indeed, finding iterative – or possibly revolutionary – improvements to delivery systems is where the partnership between Google and Acumen Fund could have great impact. Larry and Sergey believe that scale is key, as is sustainability, and these are the core concepts driving all of Acumen Fund's work.
As a first step, we hope to collaborate with interested Googlers to find better ways to learn what works around the world. Identifying powerful solutions to poverty that are useful to people in different settings, and that are market-driven, scalable, and sustainable, is our greatest challenge. Second, we're hoping to strengthen how the world measures both social and financial returns to investments in delivering critical goods and services to the poor. Like Google, we hold a deep belief in the power of measuring everything we can.
This unique partnership will enable us to do this work in a more powerful way, and to share lessons more broadly. At the end of the day, both Google and Acumen Fund are trying to bring solutions to the world that enable people to make their own choices, solve their own problems. This is the only way we will really be able to end poverty.
Into the blue...
One of the most frequently discussed topics over in the AdWords Help group revolves around getting top placement. Specifically, lots of advertisers wonder how they can have their ad appear "in the blue" above the search results.
Since the evidence suggests that many Inside AdWords readers also participate in the AdWords Help group, our blog seemed like the ideal place to answer the questions for lots of folks at once. So here goes:
Long ago, there did exist a program that allowed advertisers to guarantee the top spots on Google. But in the interest of leveling the playing field, AdWords stopped offering a way to buy these top placements. Today, all ads on Google.com are ranked based on their maximum cost-per-click (CPC) and Quality Score.
While there isn't a way to ensure top placement, there are certainly some best practices that may well help your ads rise to the top. Really, there are no secrets: these are the same best practices that affect the positioning (or ranking) of your AdWords ads wherever they appear, and they also happen to be the same best practices we wrote about just a few days ago.
At the bottom line, highly relevant keywords and ad text, a high CPC, and a strong CTR will result in a higher position for your ad and help you rise "into the blue."
Since the evidence suggests that many Inside AdWords readers also participate in the AdWords Help group, our blog seemed like the ideal place to answer the questions for lots of folks at once. So here goes:
Long ago, there did exist a program that allowed advertisers to guarantee the top spots on Google. But in the interest of leveling the playing field, AdWords stopped offering a way to buy these top placements. Today, all ads on Google.com are ranked based on their maximum cost-per-click (CPC) and Quality Score.
While there isn't a way to ensure top placement, there are certainly some best practices that may well help your ads rise to the top. Really, there are no secrets: these are the same best practices that affect the positioning (or ranking) of your AdWords ads wherever they appear, and they also happen to be the same best practices we wrote about just a few days ago.
At the bottom line, highly relevant keywords and ad text, a high CPC, and a strong CTR will result in a higher position for your ad and help you rise "into the blue."
‘Dear Inside AdWords…’ – Potpourri
One of my favorite categories on Jeopardy! is “Potpourri” because you never know what you’re going to get. Our inbox also resembles the potpourri category since we get such a wide range of questions from all of you. Today, a few more answers to your questions…
Dear Uma: While it's technically possible to have the same list of keywords in different campaigns, the two campaigns will end up competing with one another in the auction for the same keyword search. For example, if you have the keyword "potpourri" in two campaigns in your account (with different ad text), the AdWords system will use a combination of CPC, CTR, and other relevance factors to pick the best ad to show. The bottom line is that only one ad per account can be displayed for any given keyword search.
Dear Reader: We have just the solution for you. Our friends down the hall on the Blogger team have made it super easy to create your own free blog in just three steps. All you have to do is create a Blogger account, name your blog, choose a template, and off you go. We’ll let them give you the details here.
Dear Prakash: We discussed negative keywords a while ago in a post, but as a quick recap, they are essentially keywords for which you do not want your ads to show. For example, let’s say your store sells flowers, but you do not carry wreaths or plants. You would probably want to choose '-wreaths' and '-plants' as negative keywords so that ads for your store do not show when a user types in these search terms. (The hyphen in front of the word indicates that you want to choose it as a negative keyword.)
Thanks for all your great questions! Keep them coming and we’ll keep answering them here on Inside AdWords.
Can I have the same list of keywords for different campaigns? Both of the campaigns contain different ads. I would like to know if both the ads will get listed for the same keyword. –Uma
Dear Uma: While it's technically possible to have the same list of keywords in different campaigns, the two campaigns will end up competing with one another in the auction for the same keyword search. For example, if you have the keyword "potpourri" in two campaigns in your account (with different ad text), the AdWords system will use a combination of CPC, CTR, and other relevance factors to pick the best ad to show. The bottom line is that only one ad per account can be displayed for any given keyword search.
One of your past posts mentioned creating a blog as a means to communicate with my customers. How do I create a blog? I am not sure how that works. –An Inside AdWords reader
Dear Reader: We have just the solution for you. Our friends down the hall on the Blogger team have made it super easy to create your own free blog in just three steps. All you have to do is create a Blogger account, name your blog, choose a template, and off you go. We’ll let them give you the details here.
Can you please tell me what a negative keyword is? Can you give some examples of them? --Prakash
Dear Prakash: We discussed negative keywords a while ago in a post, but as a quick recap, they are essentially keywords for which you do not want your ads to show. For example, let’s say your store sells flowers, but you do not carry wreaths or plants. You would probably want to choose '-wreaths' and '-plants' as negative keywords so that ads for your store do not show when a user types in these search terms. (The hyphen in front of the word indicates that you want to choose it as a negative keyword.)
Thanks for all your great questions! Keep them coming and we’ll keep answering them here on Inside AdWords.
How I Got to Google, Ch. 2: Tale of a T-shirt
On Wednesday, April 30th, 2003, I was swimming towards the shore as fast as I could paddle my surfboard. I was in the ocean near Todos Santos, Mexico; a storm had come up, the waves were crashing huge, the wind was blowing like crazy, and I realized I'd gotten in rather over my head.
On Wednesday, May 7th, 2003, I was standing in a room filled floor-to-ceiling with more computers than I'd ever seen in my life. My fingers were shaking as I played surgeon to a webserver, pushing tiny jumpers onto pins on the motherboard, cold blasts of air conditioning whipping my hair into my face like some tense scene from an Arctic action movie, and once again it occurred to me that I had quite possibly gotten in over my head.
How I went from being a recent college grad on a travel kick to a Google datacenter technician in one week is a whirlwind (and windblown) story. I'd seen the job posting a few days before I left for Mexico, but I figured it was a long shot; I had the skills, but didn't have much work experience.
So I sent Google a love letter. I told them that yes, I could fix computers, and yes, I'd been running Linux at home for two years. And I told them the truth: they'd get a hundred job seekers with those skills, but I had something those applicants didn't: a Google T-shirt.
I talked about how I didn't normally wear the logos of companies I had no affiliation with, but that I wore my Google shirt with pride, because I admired Google so much -- they were smart, they treated people well (users and employees alike), and they made good products. But beyond that, I could tell Google was special, that all that innovation was going to lead to something extraordinary. And I wanted to be part of it. Also, I wanted another T-shirt.
I got both. After I staggered up onto the beach that first Wednesday, I went into town in search of Internet access and, in a net cafe with a thatched roof and a 56k modem connection, found waiting for me an email from a Google recruiter who had plucked my application from a pool of dozens because of my T-shirt-themed cover letter. On Thursday I flew back to the U.S. On Friday I had a phone screen. On Monday I endured three hours of onsite interviews. And on Tuesday, the recruiter called back and said, "Welcome to Google. Can you start tomorrow?"
I survived the surf at Todos Santos, and I managed to get through my first day in the Googleplex without crashing that datacenter. And the message I have for all my recent college grad peers is simple: Don't underestimate the power of your favorite T-shirt, and don't neglect your email while on vacation. Either one may hold the key to your future.
Lots to Talk about!
The rainy season and short days are back in full swing in the Pacific Northwest and the Google Talk team, based here in Kirkland, Washington, has been making the best use of all this time indoors. Thanks to their hard work, there are a lot of exciting things in store for Google Talk in the coming months, and we thought the best way to tell you about them was to create a blog (powered by Blogger, of course!). We'll keep you posted on new features, happenings in the community, and progress toward our goal of enabling customer choice in Internet communications through open standards and interoperability. From time to time we might even tell you about some of our favorite Seattle hangouts and traditions, too.
6 tips to optimize for the content network
A week ago, we let you know that we'd launched content bids, giving you the control to set one bid for ads running on search sites and a separate bid for ads running on content sites. Now, we'd like to share a few tips to help you get the most out of your content-targeted campaigns.
1) Group Your Ads by Theme - The AdWords system looks at the overall theme of this Ad Groups to determine if your ad relates to a particular content site. That's why each Ad Group should focus on a specific theme and a specific audience.
2) Match Keywords to Ads - Each Ad Group should contain a cluster of keywords which are related to one another but which provide variations within the theme. For example, if you're advertising soccer cleats, you may also want to include soccer shoes, but you wouldn't want to include soccer jerseys. The closer the relationship, and the more precise the variations, the more likely it is that your ad will find the right audience.
3) Stay on Message - Write sharp, compelling ad text that reflects your keyword list.
4) Know Thy Customer - Different advertisers have different audiences. Use negative keywords or site exclusion to ensure that your ads reach the users you want.
5) Embrace the Data - Track your performance with our free conversion tracking tool or by adding URL parameters to your keywords.
6) Test. Test. Test Again - Performance improves when you test and make changes based on your ads' results. Use data to drive your decisions and get the most out of the content network.
By the way, if some of these tips seem strangely familiar it may be because you recall our Google turns 7 post from back in September. While today we've mentioned these as tips for effective content targeting, in truth all of these tips could be called "best practices" for targeting your ads for search as well. Give them a try and see if they'll help your ads deliver better results.
1) Group Your Ads by Theme - The AdWords system looks at the overall theme of this Ad Groups to determine if your ad relates to a particular content site. That's why each Ad Group should focus on a specific theme and a specific audience.
2) Match Keywords to Ads - Each Ad Group should contain a cluster of keywords which are related to one another but which provide variations within the theme. For example, if you're advertising soccer cleats, you may also want to include soccer shoes, but you wouldn't want to include soccer jerseys. The closer the relationship, and the more precise the variations, the more likely it is that your ad will find the right audience.
3) Stay on Message - Write sharp, compelling ad text that reflects your keyword list.
4) Know Thy Customer - Different advertisers have different audiences. Use negative keywords or site exclusion to ensure that your ads reach the users you want.
5) Embrace the Data - Track your performance with our free conversion tracking tool or by adding URL parameters to your keywords.
6) Test. Test. Test Again - Performance improves when you test and make changes based on your ads' results. Use data to drive your decisions and get the most out of the content network.
By the way, if some of these tips seem strangely familiar it may be because you recall our Google turns 7 post from back in September. While today we've mentioned these as tips for effective content targeting, in truth all of these tips could be called "best practices" for targeting your ads for search as well. Give them a try and see if they'll help your ads deliver better results.
Thanks Victoria doodlers!
Last week Google opened our new office in the Victoria area of London, and to mark the occasion we invited students from nearby schools to create their own Google Doodles from our logo. My fellow judges and I were basically considering three qualities: the originality of the doodle idea or topic; integration of the design with the Google logo; and sheer creativity. We received hundreds of entries with all sorts of themes, ranging from serious topics like the Asian tsunami and the Battle of Trafalgar to an entire logo transformed into a bunch of eyes staring at each other. In the end, we chose these five finalists. And our winner, which graced our U.K. home page for a full day, was this charming doodle from 11-year-old Lisa Waiwaina:
In the end, I was simply blown away by the amazing quality of the work, especially from younger artists up to around age 11 (the bunnies drawn by 5-year-olds were simply awesome). It was a good reminder that staying in touch with one’s inner child can be a key to creativity. Now, back to my secret agenda of searching for a young apprentice...
Is it all about the turkey? Nope, it's also about the thanks
Here in the U.S., we're about to celebrate Thanksgiving Day. (Or, if you're Inside AdWords crew member Vivian, you're 16 hours ahead already enjoying goose in Hong Kong rather than turkey in California!)
But before we embark on a four day weekend, involving turkey, friends, and family (although not necessarily in that order), we wanted to say thanks to our ever-growing family of loyal Inside AdWords readers. The fact is, we have a great time with this blog, but it wouldn't mean a thing without all of you. We truly appreciate your interest.
Thanks for being a part of Inside AdWords!
But before we embark on a four day weekend, involving turkey, friends, and family (although not necessarily in that order), we wanted to say thanks to our ever-growing family of loyal Inside AdWords readers. The fact is, we have a great time with this blog, but it wouldn't mean a thing without all of you. We truly appreciate your interest.
Thanks for being a part of Inside AdWords!
Don't drop while you shop
There's bravery, and then there's hitting the mall the day after Thanksgiving, also known as Black Friday. Which is one reason we just launched a feature on Froogle that helps you to shop locally -- and that in turn might help you through the upcoming shopping ordeal(s). Now you can search over the product inventory of brick & mortar stores in your neighborhood to compare online deals and local sales all at the same time. Instead of wandering aimlessly through crowded malls looking for that elusive perfect gift (not to mention a parking spot), just find it on Froogle, call the store to reserve it and go pick it up.
Froogle local shopping is also useful for finding items that you want to try before you buy (clothing), or where shipping is expensive (heavy things like sofas or cars). Just add a location to your Froogle query and we'll look for products in your area.
Right now we have local content from hundreds of merchants across the U.S., but we encourage any merchant with a website to upload their own inventory (did we mention that it's free?) via Google Base. Get started by going to www.google.com/sellonfroogle.
Besides finding stuff closer to home, Froogle now offers more options for refining your searches, including brand names and related search suggestions. If you search for [home theater system], we suggest brands like Bose and Kenwood, as well as queries that will help narrow your results, like [wireless home theater system].
Hope you find these features useful during this holiday shopping season. And have a happy Turkey Day!
Introducing content bids
Two and a half years ago, we launched content targeting -- a product that enables you to reach your customers on high-quality news pages, topic-specific websites, and blogs that they visit each day. Today, Google's content network reaches over 64% of unique Internet users (according to comScore's machine-based panel) in over 100 countries and 20 different languages.
We've made multiple tweaks and enhancements to the product – releasing image ad support, site targeting, and smart pricing -- and are happy to announce another enhancement to the program. Yesterday, we released content bids. This feature will allow you to place one bid (or maximum CPC) for ads that run on search sites and an entirely separate bid for ads running on content sites within the Google Network. In addition, we'll now evaluate your keywords for content targeting separately, ensuring that we're able to target your ads as accurately as possible on the content network. You'll notice that your 'inactive' keywords now read 'inactive for search' and that the minimum bid for content targeting is a static $0.01.
We hope you find the added flexibility and control that content bidding provides useful. If you've tried the Google content network once and decided that it wasn't working for you, this is a great time to give it another try.
We've made multiple tweaks and enhancements to the product – releasing image ad support, site targeting, and smart pricing -- and are happy to announce another enhancement to the program. Yesterday, we released content bids. This feature will allow you to place one bid (or maximum CPC) for ads that run on search sites and an entirely separate bid for ads running on content sites within the Google Network. In addition, we'll now evaluate your keywords for content targeting separately, ensuring that we're able to target your ads as accurately as possible on the content network. You'll notice that your 'inactive' keywords now read 'inactive for search' and that the minimum bid for content targeting is a static $0.01.
We hope you find the added flexibility and control that content bidding provides useful. If you've tried the Google content network once and decided that it wasn't working for you, this is a great time to give it another try.
Use Google Maps to target your customers
Here at 37° 25' 22", -122° 5' 6", we wanted to make it easier for you to set up customized location targeting. So last week, we put Google Maps into AdWords, allowing you to visualize cryptic coordinates or just pick a specific location on the map to determine the location you'd like to target.
Is this new feature for you? That depends on your advertising goals. Customized targeting is great for advertisers who want to market their products or services to a very specific location. For example, if you're selling flowers to people who live near the Four Corners, but you don't service all of Arizona, New Mexico, Utah, and Colorado, customized targeting allows you to precisely target only your audience. And, as you can see below, Google Maps makes it easy to choose this location.
How does it work? After selecting customized targeting when editing or creating a new campaign, you can now define your location with just a few clicks of the mouse. First, click-and-drag the map and zoom in to find your location or desired target area. Then submit a distance (we recommend at least 20 miles) around your location target. A circle will appear on the map to confirm the region – so you can be sure your ads appear to potential customers in the exact neighborhoods you want to reach.
Is this new feature for you? That depends on your advertising goals. Customized targeting is great for advertisers who want to market their products or services to a very specific location. For example, if you're selling flowers to people who live near the Four Corners, but you don't service all of Arizona, New Mexico, Utah, and Colorado, customized targeting allows you to precisely target only your audience. And, as you can see below, Google Maps makes it easy to choose this location.
How does it work? After selecting customized targeting when editing or creating a new campaign, you can now define your location with just a few clicks of the mouse. First, click-and-drag the map and zoom in to find your location or desired target area. Then submit a distance (we recommend at least 20 miles) around your location target. A circle will appear on the map to confirm the region – so you can be sure your ads appear to potential customers in the exact neighborhoods you want to reach.
Wi-Fi in Mountain View
There have been reports that Google plans to unwire the world with free Wi-Fi. In fact, though, our plan is a lot simpler: to provide free Wi-Fi to the city of Mountain View, where we're headquartered. Inside Google, people think this is a plot to make sure our Mountain View employees never stop working -- but it's actually a community outreach program.
To this end, I am proud to be working with the City Council, the city librarian, the police department, numerous neighborhood associations, both of the school superintendents, and (of course) the bookmobile driver. And huge thanks in particular to Ellis Burns at the City of Mountain View.
We plan to build something exciting here now that the city has approved our proposal. As I wrote in my letter to the City Council, wireless broadband has huge potential to provide inexpensive access to the Internet. Instead of trenching fiber, wireless broadband requires a bucket truck, a lamppost, and 5 minutes of installation. So look for me in a bucket truck soon!
The Report Center gets new features
By now you may have noticed that the Report Center has gotten a face lift and that it takes fewer clicks to run a report. Not only that, there are more ways to access and customize your data. Ann-Lee, from the Report Center team, tells us more:
Ever wish you could get a report to see which ads are falling under average position four, or to see which keywords are averaging a higher cost-per-click (CPC) than you'd like to spend?
With the new campaign performance filters, you can see data not only by keyword status, match type and specific keywords, but also by impressions, clicks, average CPC, cost, and average position. Also in the Advanced Options, you can even add or delete columns such as 'daily budget' or 'conversion rate' to further customize every report.
And due to popular demand, you'll now have the ability to designate a different recipient or groups of recipients for every emailed report. Check out the new Report Center from the Reports tab in your account or from the Client Reports tab in your My Client Center.
Get News in Portuguese
We've just launched two different editions of Google News: one for Brazil and one for Portugal. Google News gathers stories from more than 200 news sources in Portuguese worldwide, and automatically arranges them to present the most relevant news first. We're very pleased to be able to help Brazilian and Portuguese readers stay informed about the issues that matter most to them. Read more (in Portuguese) about this launch.
For a group of Google Engineers, it's especially exciting, because in July, we opened an engineering office in Brazil. These Google News Portuguese editions are the first launches our team in Belo Horizonte has participated in. Here's to many more!
Of course, Google News Brazil and Google News Portugal are small steps towards our mission. You can help by sending your feedback, thoughts and ideas. Divirta-se!
Judging Book Search by its cover
What's in a name? Quite a bit, actually; what you call yourself says a lot about what you think you are. And we've been thinking lately that Google Print should really be called Google Book Search.
Why the change? Well, one factor was all the comments we got about how excited people were that Google Print would help them print out their documents, or web pages they visit -- which of course it won't.
More important, the change reflects our product's evolution. When we launched Google Print, our goal was to make it easier for users to discover books. Now that we're starting to achieve that, we think a more descriptive name will help clarify what our users can do with it: namely, search the full text of books to find ones that interest them and learn where to buy or borrow them.
No, we don't think that this new name will change what some folks think about this program. But we do believe it will help a lot of people understand better what we're doing. We want to make all the world's books discoverable and searchable online, and we hope this new name will help keep everyone focused on that important goal.
Knowledge is power
We launched Google Sitemaps this past summer as a way for webmasters to give us information we could use to better crawl their sites. Since then, we've been adding to the kinds of information we give back. In our latest release, we provide even more interesting statistics that webmasters can use to improve the way their pages work with web crawlers, which will ultimately benefit their visitors.
I think the most fun are the new "query stats" -- they show top Google search queries that return pages from a site, as well as the top search queries that led users to click on a site. We've also enhanced the crawl errors we show, like specific HTTP errors Google runs into when crawling a page.
If you're a webmaster and you haven't used the Sitemaps program yet, you can now create a Sitemaps account and add a site to it even before you create a Sitemap. Once you verify ownership of the site, we'll show you all of these statistics and error details. You can always add a Sitemap later. Read more on the Sitemaps blog or just log in to get going.
First Base
Today we're excited to announce Google Base, an extension of our existing content collection efforts like web crawl, Google Sitemaps, Google Print and Google Video. Google Base enables content owners to easily make their information searchable online. Anyone, from large companies to website owners and individuals, can use it to submit their content in the form of data items. We'll host the items and make them searchable for free. There's more info here.
Some organizations are already using Google Base. Here are a few examples.
- "Students need as much information as possible when they are searching for the right college or university. Google Base helps us reach students and parents and deliver more of the information they need when making important college decisions." - Hal Higginbotham, President, CollegeBoard.com
- "We want to use knowledge and information about the environment to help motivate more responsible public and private action. With Google Base, we can bring the public key insights on sustainability issues – like climate change, human health, and resource consumption – and bring about change." – Amy Cassara, Senior Associate, World Resources Institute
- "CareerBuilder.com's business model is built on providing employers with as many avenues as possible to connect with job seekers. Feeding our jobs to Google Base further extends our distribution network, providing employers with added support in marketing their open positions." - Richard Castellini, VP of Consumer Marketing, CareerBuilder.com
- "We compile an enormous amount of valuable data on fine art and artists, and we want collectors, dealers, students and art aficionados to have easy access to this information. Google Base enables us to reach more people researching art and get them the information they need." - Brent Peich, Director of Marketing, Artnet
- "Our mission is to make it easy for small businesses to use the web to drive in-store sales. Google Base gives us an ideal outlet to promote and distribute content about local products more broadly." - Kendall Fargo, Founder & CEO, StepUp Commerce
Rather than impose specific schemas and structures on the world, Google Base suggests attributes and item types based on popularity, which you can use to define and attach your own labels and attributes to each data item. Then searchers can find information more quickly and effectively by using these labels and attributes to refine their queries on the experimental version of Google Base search.
This beta version of Google Base is another small step toward our goal, creating an online database of easily searchable, structured information. As always, we welcome your feedback and ideas.
Web analytics in AdWords...
From time to time, we like to have members of the product team tell you about new AdWords features they've worked on. This time, Andrew and Brett, from the Google Analytics team, have something to introduce:
In the coming weeks, we'll spotlight features of Google Analytics and tell you more about the types of information you can get using the various reports available, so check back for more info soon!
Good news for advertisers, we've recently released a sophisticated web analytics service called Google Analytics -- it's free and built right into AdWords.
Sweet, huh? Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. It will track all of your online campaigns, from emails to keywords, regardless of search engine or referral source.
To start using Google Analytics, log into AdWords and you will notice a new 'Analytics' tab. Click that tab and you can then sign up for your free Google Analytics service.
Once you sign up, you'll add a few lines of tracking code to each page of your site, select your goal and funnel paths (path through your site to conversion), and click the "enable tracking codes" button within AdWords. Then you're all set to view your web analytics reports.
Give Google Analytics a try and see what you've been missing.
In the coming weeks, we'll spotlight features of Google Analytics and tell you more about the types of information you can get using the various reports available, so check back for more info soon!
A man with a phone in Nantucket ...
Underneath a cell tower nearby
SMS I decided to try:
[t to french grant a loan], [6 shekels in kroon]
Now a polyglot banker am I.*
*This limerick was inspired by Google SMS, and its new translation and currency conversion features. And if you're wondering, as I was: kroon is pronounced "krone."
The circle of analytics
“Analytics” is a sturdy business catchword, and of course “web analytics” has become its own buzz-phrase in recent years. The tools and services of the web analytics world give businesses precise information on what customers want, so that they can improve their online marketing and website content. These services help provide answers to questions like: Which keywords attract the most visitors? Which email campaigns create more customers? And how to design web page content that holds people’s attention?
We think every online business can benefit from knowing the answers, so today we’re launching Google Analytics. The same service (which used to be called Urchin from Google) used by dozens of Fortune 500 companies is now available to every business on the web. We’ve integrated it with AdWords, it’s easier to use – and it’s free. We hope that Google Analytics will help improve the overall web – one site at a time.
The breakfast business
At a technology company you might think no one's around for a morning meal, but that's not so here in Mountain View. The cafe I run on campus is open for breakfast from 8-9:30 a.m. five days a week. My team of 12 feeds a steady crowd of about 750 every morning -- and these folks are big on breakfast. Our record so far is making 201 (custom) omelets in 90 minutes. We blend 300 12 oz. fruit smoothies that typically disappear in an hour. Some other stats from the front lines (all of these are per-day numbers, by the way):
- Googlers prefer Canadian bacon (45 lbs.) to chicken-apple sausage (30 lbs.)
- Steel-cut oatmeal (10-12 gallons) wins out over organic grits (6-8 gallons)
- We polish off 5 cases of fresh fruit (cantaloupe, honeydew, pineapple)
- Devour 160 breakfast burritos (eggs, veggies, cheese)
- We cook 80-100 lbs. of red bliss potatoes
- We use 2 gallons of egg whites (for the omelets)
- Googlers gulp down 9 gallons of fresh coffee every morning (just in our cafe)
My biggest surprises: people consume 1-1/2 gallons of kombucha tea - a little-known fermented drink - every day; and against all logic, some people ask for an omelet that's half egg whites, half regular eggs. What can I say? We aim to please.
Read anything good lately?
Think your boss might be interested in yesterday's post about industry specific AdWords information? Did you love our seven tips post and want to share it with a friend? Well, Blogger makes it easy for Inside AdWords readers to send specific posts of interest to others via email.
To send along what you've read here, just click on the little envelope icon which can be found at the bottom of each post. Spread some knowledge. Who knows, you might just get in good with the boss.
To send along what you've read here, just click on the little envelope icon which can be found at the bottom of each post. Spread some knowledge. Who knows, you might just get in good with the boss.
Get insight into your industry
Have you ever wanted to know just how many Tech BtoB users are searching for products online? Need tips to optimize your retail campaign for the holidays? Or, maybe you just want to read a case study to find out how AdWords has worked for others in your line of business?
You can find the answers to all of these questions and information on additional industries in our recently updated "For Your Industry" page located in the AdWords Help Center. This resource provides you with valuable industry-specific content and points out customer behavior and campaign tips that vary by industry.
Ready to check it out? First, take a spin through the vertical overview where you'll learn more about your customer base, and how they use the internet and Google to search for your service or product. Then, read the case study to find out how AdWords has worked for an advertiser in your industry. Finally, curl up with your laptop and scroll through the optimization tips for your industry, implementing along the way.
Once you've finished, drop us a line and let us know what additional information you'd like to see. We'll be adding to and updating these pages over the coming months, so check back in the future.
You can find the answers to all of these questions and information on additional industries in our recently updated "For Your Industry" page located in the AdWords Help Center. This resource provides you with valuable industry-specific content and points out customer behavior and campaign tips that vary by industry.
Ready to check it out? First, take a spin through the vertical overview where you'll learn more about your customer base, and how they use the internet and Google to search for your service or product. Then, read the case study to find out how AdWords has worked for an advertiser in your industry. Finally, curl up with your laptop and scroll through the optimization tips for your industry, implementing along the way.
Once you've finished, drop us a line and let us know what additional information you'd like to see. We'll be adding to and updating these pages over the coming months, so check back in the future.
Need help? Try a search
Earlier this week we invited Hannah, a member of the AdWords Help Center team, to let us know what her team has been up to. Here's what she had to say:
Do you have any comments on the Help Center? Please send them along and we'll make certain that Hannah sees them.
Lots of advertisers use the Help Center to browse for answers to their AdWords questions, but although they may search on Google.com everyday, many haven't tried to search for answers to their questions in our online help content.
Recently, one of the readers of Inside AdWords wrote in asking for an explanation of negative keywords. So, to answer that question, we could go to the Help Center and check out the results of a search for "negative keyword." Yep, lots of good info there.
By the way, sharp eyed readers will probably notice that the Help Center has a new design. I hope you'll take a look.
Do you have any comments on the Help Center? Please send them along and we'll make certain that Hannah sees them.
Vint Cerf speaks out on net neutrality
Congress is holding a hearing tomorrow, Wednesday, November 8th, on "network neutrality" and a big new telecommunications bill affecting the Internet. Vint Cerf, our net neutrality guru, was unable to testify because of a little awards ceremony at the White House (congratulations, Vint!), but here is his letter to the Hill outlining our concerns. Microsoft will be testifying for our side, demonstrating that inside the Beltway, we agree on a lot.
You can follow the proceedings here -- and we hope you do. This bill could fundamentally alter the fabulously successful end-to-end Internet.
November 8, 2005
The Honorable Joe Barton
Chairman
Committee on Energy and Commerce
U.S. House of Representatives
Washington, D.C. 20515
The Honorable John D. Dingell
Ranking Member
Committee on Energy and Commerce
U.S. House of Representatives
Washington, D.C. 20515
Dear Chairman Barton and Ranking Member Dingell,
I appreciate the inquiries by your staff about my availability to appear before the Committee and to share Google’s views about draft telecommunications legislation and the issues related to "network neutrality." These are matters of great importance to the Internet and Google welcomes the Committee’s hard work and attention. The hearing unfortunately conflicts with another obligation, and I am sorry I will not be able to attend. (Along with my colleague Robert Kahn, I am honored to be receiving the Presidential Medal of Freedom on Wednesday at the White House for our work in creating the Internet protocol TCP/IP.)
Despite my inability to participate in the planned hearing in person, I hope that you will accept some brief observations about this legislation.
The remarkable social impact and economic success of the Internet is in many ways directly attributable to the architectural characteristics that were part of its design. The Internet was designed with no gatekeepers over new content or services. The Internet is based on a layered, end-to-end model that allows people at each level of the network to innovate free of any central control. By placing intelligence at the edges rather than control in the middle of the network, the Internet has created a platform for innovation. This has led to an explosion of offerings – from VOIP to 802.11x wi-fi to blogging – that might never have evolved had central control of the network been required by design.
My fear is that, as written, this bill would do great damage to the Internet as we know it. Enshrining a rule that broadly permits network operators to discriminate in favor of certain kinds of services and to potentially interfere with others would place broadband operators in control of online activity. Allowing broadband providers to segment their IP offerings and reserve huge amounts of bandwidth for their own services will not give consumers the broadband Internet our country and economy need. Many people will have little or no choice among broadband operators for the foreseeable future, implying that such operators will have the power to exercise a great deal of control over any applications placed on the network.
As we move to a broadband environment and eliminate century-old non-discrimination requirements, a lightweight but enforceable neutrality rule is needed to ensure that the Internet continues to thrive. Telephone companies cannot tell consumers who they can call; network operators should not dictate what people can do online.
I am confident that we can build a broadband system that allows users to decide what websites they want to see and what applications they want to use – and that also guarantees high quality service and network security. That network model has and can continue to provide economic benefits to innovators and consumers -- and to the broadband operators who will reap the rewards for providing access to such a valued network.
We appreciate the efforts in your current draft to create at least a starting point for net neutrality principles. Google looks forward to working with you and your staff to draft a bill that will maintain the revolutionary potential of the broadband Internet.
Thank you for your attention and for your efforts on these important issues.
Sincerely,
Vinton Cerf
Chief Internet Evangelist
Google Inc.
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