It's all about the conversions

There are a lot of metrics that matter to your clients when evaluating performance, but one of the most important figures for your clients' success is conversions. Our Google teammates in the UK have started a blog called the Conversion Room that focuses on how to use Google tools to measure and increase the number of conversions your clients receive.

Occasionally, some of the information may be UK-focused, but you'll find the overwhelming majority of tips and tools to be applicable no matter where you're located, such as how to use the Search Based Keyword Tool to find high-converting keywords. We hope you find the Conversion Room blog useful. Bookmark it, follow it with Friend Connect, or subscribe via RSS, and get hands-on with your conversion knowledge.

Posted by Agency Ad Solutions Blog Team