In the coming weeks Google's marketing teams will be hosting webinars on the DoubleClick Ad Exchange, how to reach physicians online, and planning for 2010.
In reading this and other posts, you're probably thinking, "There's a lot of 'Think' resources out there." You're right! We've got Think with Google webinars, focusing on cross-industry research and best practices; Think{Industry} webinars and events, highlighting research and trends to help inform vertical-specific marketing strategies; and Think2010, resources to help you get ahead during the recovery. Lots to think about!
Additional details and registration information can be found below.
DoubleClick Ad Exchange Overview
In September, we launched DoubleClick Ad Exchange, an open and transparent marketplace that aggregates buyers and sellers of online display advertising. Join us for a one hour webinar which covers what the Ad Exchange is, how it impacts pricing, inventory and the Google Content Network, and what solution to choose.
Date: Tuesday, October 27, 2009 11:30amPST / 1:30pmCST / 2:30pmEST
Event password: ad
Registration password: agency1
Register here
ThinkHealth with Google - Connecting with Physicians Online
Google recently conducted a study on how physicians use the Internet, and specifically search, as a part of their clinical practice. Join us for a webinar to review how physicians use the web for health, medical and prescription drug information, which they use to make health decisions. The insights will help you best utilize the Internet and search to adapt marketing programs to target physicians.
Date: Thursday, November 5, 2009 11amPST / 1pmCST / 2pmEST
Register here
Think2010: Four Winning Moves for 2010
In our ever-changing marketplace, marketers need to thoughtfully plan the moves that will differentiate their offerings, increase competitive advantage, and seize opportunities as the economy recovers. Join us as Bonita Stewart, Managing Director, US Sales, leads a discussion on four winning marketing strategies you can utilize to prepare your business for success in 2010 and beyond.
Date: Tuesday, November 10, 2009 10amPST / 12pmCST / 1pmEST
Register here