Did you miss last week's Think2010 webinar "Using Data to Better Connect with your Customers," or are you interested in reviewing Avinash Kaushik's key takeaways? If so, read on for a recap of the presentation:
1. Mine Website Trends: Utilize Trends for Websites and other tools to index clients' performances, identify competitors' strengths, and find untapped opportunities.
2. Analyze the "Database of Intentions": Use Insights for Search to segment your clients' share of voice, obtain competitive gains, understand how to most effectively target their campaigns, and find out where they should focus their search efforts.
3. Monetize the Long Tail: Leverage the powerful Search-based Keyword Tool to identify your clients' long tail keywords based on their sites' content, and to find additional cost-effective targeted keywords.
4. Identify Relevant Audiences: Utilize Ad Planner to understand the demographic profile and search behavior of site visitors, and that of competitors, to effectively target clients' messages on the Google Content Network to the most relevant audiences.
Most importantly, Avinash's #1 Rule: Make sure that your clients' websites don't stink. What does he mean? Use data to identify fixes (e.g. pay attention to bounce rates) so that customers don't say, in Avinash's own words, "I came, I puked, I left." To learn more about how to improve your clients' web pages, check out this post by Avinash: Six Tips For Improving High Bounce / Low Conversion Web Pages.
Visit our Google Business Channel on YouTube to see the recorded version.
Interested in more information on the Think2010 series? Visit our site to learn more and sign up for the November 10th webinar "Four Winning Moves for 2010."
