We're pleased to share that Google Friend Connect is now available in beta to any webmaster looking to add a "dash of social" to his or her site. This service lets webmasters add social features to their sites by simply copying and pasting a few snippets of code — no advanced coding or technical background required.
We know that people want to be social on the web, and Friend Connect makes it easy for anyone to sign in to a website, share a little bit about themselves through a personal profile, discover other people with similar interests, invite their contacts, and interact with friends. Even better, you don't have to deal with the hassle of creating yet another username and password — Friend Connect lets you log in using an existing account from Google, Yahoo, AOL, or OpenID. Similarly, you can choose to either establish a new profile or use profiles and friend sources from other social networks that have opened up their services, like Plaxo and orkut. To learn more, watch the video tour below:
We launched Friend Connect as a preview release in May, and since then we have been working closely with a handful of website owners, social networks, and application developers to improve its speed and scalability, ease of use, and customization capabilities. We've also expanded the features available to users with richer, more integrated profiles and new ways to discuss and share content, like including YouTube videos in your comments.
Friend Connect's goal is to facilitate an open social web. Using open standards like OpenID and OAuth, Friend Connect makes it simple for people to instantly interact with one another on the sites that they already love to visit. Additionally, websites that use Friend Connect become OpenSocial containers, capable of running applications created by the OpenSocial developer community.
In the coming months, we're excited to see more webmasters add Friend Connect to their sites, helping their visitors engage with each other across the web.
To learn more, please visit www.google.com/friendconnect.