.:[Double Click To][Close]:.

Quality Score fact of the day

Welcome to the third fact in our series on Quality Score. We've been posting specifics about Quality Score to set the record straight on some of the common questions we receive. Today's fact is:

Google does not keep track of your landing page Quality Score history. We've heard some concern from advertisers who think their current Quality Score is being lowered by previous landing pages' Quality Scores. However, Google only uses the most recent check of your landing page to determine its relevance and quality.

And, as always, if you've got questions or feedback, let us know at agencyblog-feedback@google.com