Quality Score fact of the day

We're back with the fourth fact in our series to help clear the air about Quality Score and help you run more effective campaigns for your clients. Today's fact is:

A few bad days of test performance will not ruin your Quality Scores. In order to optimize your clients' accounts, we encourage you to run targeted tests on your bids, creatives, and keywords. These small tests are a useful way to measure the impact of changes before applying them more widely. You should carefully track the performance of your experiments. If you find that the changes you've made don't perform well after a few days, you can revise your experiment or delete those changes and the short term impact on your Quality Score will soon be outweighed by the positive performance you have accrued in the rest of your client's account.

We'll bring you our next fact in the new year. Wishing you Happy Holidays until then!

Posted by Dan Friedman, Product Marketing Manager