With the school year now in full swing, nothing makes the transition easier and more fun than back-to-school supplies. This week’s update does just that - provides some great resources and updates to add to your digital pencil case, such as Google Instant, a new version of AdWords Editor, global research, and statistics in Blogger.
And if a teacher (or client) happens to stump you, just submit the question to Elmo - he’s always happy to help!
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- Just Launched - Google Instant: Last week we launched Google Instant, an innovative new Google.com interface that creates an interactive search experience for users by predicting their query as they type and instantly showing updated results. For a complete update on changes to the users' search experience, please visit the Official Google Blog. For details on how this may affect advertisers, visit the Inside AdWords Blog.
- New version of AdWords Editor now available for Windows and Mac: Last week we released the latest version of AdWords Editor, 8.0.1, for Windows and Mac, making it easier for you to manage your account and take advantage of location extensions. Visit the agency blog for the complete update.
- This week in AdWords Reporting: We've begun moving reports out of the Report Center and adding statistics and features to the Campaigns tab. Review the Inside AdWords blog post for helpful resources and new features, test out the functionality yourself, and send along your feedback.
- Google AgencyLand Library has gone global: Global resources have now been added to The Library in Google AgencyLand. Download research Google has conducted with partners on campaign effectiveness and consumer behavior. Be inspired by creative examples and innovative media plans from advertisers across the pond. Search by country or filter by category to find the information you're looking for. Is your agency not yet on AgencyLand? Sign up here.
- Can you tell me how to get ...: Ever wonder how exactly to get to Sesame Street? Here’s your chance to ask! In partnership with Sesame Street, Elmo will answer your burning questions right on YouTube. Just upload your video question to the Moderator gadget on Sesame Street’s YouTube channel and vote on the ones you think Elmo should answer by September 15th. He’ll answer the top-voted questions in a few weeks.
- Get the 411 in Realtime: News junkies and social media mavens rejoice – Realtime Search has arrived. See up-to-the-second social updates, news articles and blog posts about hot topics around the world directly on the new Realtime homepage. You can pinpoint results by location, time, and more. Try it out and watch the informational video.
- Track that Blog: With Blogger Stats you’ll get a real time stats service that's fully integrated with Blogger. What’s more, you don't need to do anything to enable it – just look on the new Stats tab on your blog’s dashboard. Read up on all of the cool features to gain insight into your loyal (and perhaps not so loyal) followers.
- Five Years Later, Reflections of Katrina: For the 5th year anniversary of Hurricane Katrina, we highlighted a collection of videos on the YouTube homepage created by New Orleans area residents. In partnership with the New Orleans TV station ABC 26, we invited Gulf Coast region residents to reflect on the five years since Katrina and submit videos using YouTube Direct on ABC 26’s website. A selection of videos will also be featured on abc26.com, ABC 26’s YouTube channel, as well as a broadcast on ABC 26.
