AdWords Campaign Experiments - global roll-out and API support

We're pleased to announce that AdWords Campaign Experiments (ACE) has begun rolling out globally. Whether you're looking to assess the impact of new keywords, different bids, or a new landing page, ACE lets you run split test experiments that deliver valid impact measurements regardless of changes in demand, competitor movements, or other sales and marketing activity that can complicate traditional before-and-after measurement approaches.

In addition, ACE is now supported in the AdWords API so developers can begin integrating this valuable feature into their AdWords applications. Visit the AdWords API blog for a quick snapshot of what’s available and stay tuned for a deeper dive on ACE for developers coming soon.

For additional information on ACE, check out the complete post on the Inside AdWords Blog and visit the Help Center FAQ. Not seeing it yet in your Campaign tab under settings? Hold tight - users outside the US should see it in a week or so.

Posted by Mark Martel, Product Marketing Manager