Over the past few weeks Google has released data on top search and YouTube video watching trends, highlighting what issues, entertainers, events and figures most powerfully captured the attention of the Internet population.
We here at the Agency Ad Solutions Blog have also compiled our top stories list of 2010, which show that the topics most relevant to our agency partners are the evolution of ad platforms (such as display and mobile), the need for powerful data and tools to manage accounts at scale, and the desire for resources to navigate the increasingly complex display ecosystem.
Below are the top stories of the year, as reflected in your readership:
New programs for agencies - We heard from you that you need relevant training at scale, cost-effective AdWords API pricing, and a centralized way to acquire new clients. In late April, we launched 3 programs to meet these needs -- a new Google AdWords Certification program for those managing AdWords accounts on behalf of advertisers; Google Partner Search, an online, searchable directory that helps advertisers identify Certified Partners to help with AdWords account management; and preferred AdWords API pricing, which gives qualified Google AdWords Certified Partners who manage client AdWords accounts free use of the AdWords API based on managed client spend.
Display advertising - While we didn't officially bring sexy back to display until September, you all expressed your interest and enthusiasm for display opportunities throughout the year. Hot topics included remarketing, the introduction of the Google Display Network, and the four-part Google Display Network series.
Managing accounts at scale - As agencies, the core of your business is effectively managing media spend across many clients. With the media landscape becoming increasingly complex with every passing day, it can be a challenge to keep up-to-speed on the latest opportunities, and incorporate them into client strategy. The need for effective account management tools was clear in your preferred blog topics -- broad match modifier, which balances reach with control; the updated Keyword Tool, with increased functionality; the Ads Multiplier plug-in for Docs to create templated ads at scale; and Google Ad Innovations, a single home for all of the latest and greatest ads launches.
A home for planners - Different roles within agencies need resources specific to their day-to-day responsibilities. This was none more apparent than for Account and Media Planners, who crave the latest data and insights to develop targeted and innovative strategies. For this role we partnered with our friends in DoubleClick to keep content fresh on Ad Planner, including the launch of the Ad Planner 1000 and integration with AdWords, the availability of Audience Interests, and a carry over from 2009 -- enhancements to Ad Planner and DoubleClick for Advertisers.
The year of mobile - It has been coming for years, but in 2010 it finally arrived. The year of mobile. You voraciously read tips and tactics shared in the 3-part "Going Mobile in 2010" series, as well as took advantage of training opportunities for mobile optimization best practices. With the launch of the Google Mobile Ads Blog, we'll have even richer mobile ads content for you in 2011, courtesy of our friends in the Google blog community.
The blog could not succeed without you, our loyal readers -- thank you. We look forward to continuing to bring you the content you need to be successful in 2011.
Showing posts with label This Week in Product Updates. Show all posts
Showing posts with label This Week in Product Updates. Show all posts
This Week in Product Updates, October 14, 2010
Every week we’ll be providing a brief update on the latest Google product and feature updates relevant to our agency partners. To see past updates, look for the “This Week in Product Updates” label.
October - a time for changing leaves, and changing temperatures...followed closely by colds and flu. If you need a flu shot, use Google’s flu onebox to find health tips from the Department of Health and Human Services, as well as nearby locations to get the vaccine.
To keep your clients’ accounts healthy, see our new and updated landing page guidelines, a back-to-basics blog post on search marketing, and the update on Ad Sitelinks for Mobile Ads.
Tip of the week:
October - a time for changing leaves, and changing temperatures...followed closely by colds and flu. If you need a flu shot, use Google’s flu onebox to find health tips from the Department of Health and Human Services, as well as nearby locations to get the vaccine.
To keep your clients’ accounts healthy, see our new and updated landing page guidelines, a back-to-basics blog post on search marketing, and the update on Ad Sitelinks for Mobile Ads.
Tip of the week:
- Have questions on landing page quality? Be sure to visit the Help Center for new and updated landing page and site policy guidelines.
- Google Media Solutions Series: Part 1, Back-to-Basics with Google AdWords and Search Marketing: Over the next four weeks, we will be sharing tips and tricks for positioning Google products to your clients in the "Google Media Solutions Series", starting with Google’s search marketing product, Google AdWords. Visit the agency blog for the scoop on common AdWords myths.
- Upcoming remarketing webinar for agencies: Wednesday, October 27th 11amPST / 1pmCST / 2pmEST. This webinar will provide an overview of remarketing with Google, implementation and optimization best practices, and case studies. Register here
- The Creative Process -- Illustrated on YouTube: YouTube Show & Tell, the home for the best creative marketing examples on YouTube, recently interviewed the creative minds behind Old Spice, Dynomighty, and Axe to give you a peek into the creative process behind campaigns that have earned millions of video views. Visit the YouTube Blog for the complete interviews.
- Mobile Ads + Sitelinks = Love: We are excited to announce that Mobile Ads are now eligible to show Sitelinks. Clients whose campaigns are opted in to show on "iPhone and other mobile devices" and whose ads have strong quality scores can take advantage of this new mobile ad format. For a one-two punch, use both Ad Sitelinks and Phone Extensions together. If both are enabled, when your ad appears on mobile devices a single Sitelink will appear along with a phone number. See the complete update on the Mobile Ads Blog.
- Fall line-up for Google TV Ads. Episode 3: Efficient Reach: For the next 4 weeks, the TV ads team will be sharing tips and resources on AgencyLand and in the Agency Weekly Update. In this week's episode: With 95+ channels from DISH Network, direct partnerships with 9 National Cable Networks, and upcoming inventory from DirecTV, Google TV Ads reaches up to 55 million homes. Audience targeting tools can help you identify where your target demographic is watching TV, while our in-depth reporting tools show how well your ads performed against your target audience. See how Google TV Ads delivered Coldwell Banker 150M viewers at extremely efficient rates.
- This Week in Report Center Migration ...: This week, we're wrapping up our final key step in the migration of Report Center reports to the Campaigns tab. All key reports will now be available on the Campaigns tab. In the coming weeks, we'll also be removing scheduled reports from the Report Center. But don't worry, your templates have been copied to the "Reports" section of your Control Panel & Library. Here, you can manage saved templates and email options for reports.
- Google Analytics update - Status Dashboard launch: Have there been moments when you've asked yourself, "Is Google Analytics down or is it just me?" With the launch of Status Dashboard, anyone can check on the current status of components of the Google Analytics system including data collection, web report and GData API. See the Analytics Blog for the complete announcement.
- Think Holiday 2010 Webinar: Consumer Shopping Intentions: Wednesday, October 20th, 11amPST/ 1pmCST / 2pmEST. During this webinar we will discuss consumers' holiday shopping plans (what, where and when will they purchase?), key shopping dates you don't want to miss, and new strategies for holiday 2010. This webinar is most appropriate for Tech / Consumer Electronic Retail clients, but is open to attendees from all industries. Register here
- Multicultural Spotlight: Reaching US Hispanics: Our friends on the US Hispanic sales team shared best practices for reaching US Hispanic users, as well as dispelled common myths affecting client's Hispanic-targeted efforts. Visit the agency blog for the complete post.
- Google Docs Adds Color-Coded Revision History: Hunting down who changed your doc just got easier with the new revision history interface now available in Google documents. To see it, go to File > See revision history. In addition to color-coded changes by collaborator, we’ve baked in a fancy time stamp. For more details, hit up the Docs Blog.
- Stay Flu Free, Get Vaccinated: We have again partnered with U.S. Department of Health and Human Services (HHS) and other agencies on Flu Vaccine Finder. Just search for terms like flu or flu shot and you’ll see a onebox with tips from flu.gov as well as the flu vaccine finder box noting nearby locations for getting the flu vaccine. HHS Secretary Kathleen Sebelius gave us a shout out in her recent public address and you can check out the Google.org blog post for more.
- Google Phone Gallery: Overwhelmed by the onslaught of awesome new Android phones and wondering which one is right for you? Enter the Google Phone Gallery -- a showcase of some of the best Android phones available on the market today. Now you can find out which Android phones are available in your country or on your carrier of choice, view photos and tech specs, and compare features side-by-side.
This Week in Product Updates, October 7, 2010
Every week we’ll be providing a brief update on the latest Google product and feature updates relevant to our agency partners. To see past updates, look for the “This Week in Product Updates” label.
If you were in New York City last week, it was hard not to feel the buzz around Ad Week, including Google’s innovative use of video within ad units to broadcast the keynote address, “Display 2015: Smart and Sexy,” for the Interactive Advertising Bureau’s MIXX Conference. In case you missed it, we’ve shared a recording below, along with other sexy new updates, such as Google New, updates to Google Instant, and the winners of Project 10^100.
Tip of the week:
If you were in New York City last week, it was hard not to feel the buzz around Ad Week, including Google’s innovative use of video within ad units to broadcast the keynote address, “Display 2015: Smart and Sexy,” for the Interactive Advertising Bureau’s MIXX Conference. In case you missed it, we’ve shared a recording below, along with other sexy new updates, such as Google New, updates to Google Instant, and the winners of Project 10^100.
Tip of the week:
- Something new...Google New. The one place to find everything new from Google.
- Goodbye Google Adverting Professional program. Hello Google Certification Program: As previously announced, the grace period for agencies to meet the new Google Certification Partner (GCP) criteria will end on Oct. 31st. Come Nov. 1st, any Google Advertising Professional agency not GCP-certified will lose its certification and thus cannot use the badge within marketing collateral and will no longer show up in Partner Search. To attain certified partner status, companies must meet eligibility criteria, including one team member passing a minimum of two certification exams, illustrating practical expertise in managing accounts, and agreement to the terms and conditions of representing AdWords. Learn more about membership criteria and refer to our blog post for all of the details.
- New Keyword Tool Tip: If you’ve used both the previous and updated versions of the Keyword Tool to search for keywords, you may notice differences between the tools for statistics on Global Monthly Searches and Local Monthly Searches. This is because the previous version of the Keyword Tool provided search statistics based on Google.com search traffic and traffic from search partners, while the updated version of the Keyword Tool provides search statistics based on Google.com traffic only. We've updated these statistics based on user feedback, and hope you find them helpful for keyword selection.
- Updates to Google Instant - new domains, keyboard nav, new modes: This week Google Instant rolled out to additional domains. In addition, we've introduced keyboard navigation to help you explore your Instant search results using just your keyboard, with no need for a mouse or touchpad. We’re also making Instant available within many of the search features in the left panel of the results page including Videos, News, Books, Blogs, Updates and Discussions. Check out the Official Google Blog post to learn more about these new features.
- Another reason to WATCH THIS SPACE: As you know, Google is investing significantly to make display advertising better for users, advertisers and publishers, and we have a number of resources to help you learn more about our predictions for the future of display advertising. Visit the Official Google Blog for a recap of the keynote address delivered at the Interactive Advertising Bureau’s MIXX Conference in New York, entitled “Display 2015: Smart and Sexy," and watch a recording of the address (which was originally broadcast through ad units).
- Event recap: How to run a successful social campaign: Last month, YouTube and SEMPO hosted a social marketing panel, "How to run a successful social campaign," for SEMPO's San Francisco and Los Angeles working groups. The panel featured speakers from YouTube, Facebook, Twitter, and Athena East, and highlighted the unique products available to marketers, and best practices for executing measurable, impactful social advertising strategies. Derek Gordon of Yield Software shared what he learned for MediaPost Search Insider. Click here for his complete update.
- Fall line-up for Google TV Ads. Episode 2: Driving Response: For the next 4 weeks, the TV ads team will be sharing tips and resources on AgencyLand and in the Agency Weekly Update. In this week's episode -- with the ability to target only the programs, networks, and dayparts you want, Google TV Ads is the ideal platform to run direct response campaigns. Call Reports and Google Analytics gives you the opportunity to identify sweet spots within your programming so that you can more aggressively go after what’s performing well and eliminate what’s not working. See how Oregon Mint Company went from $1,000 to $5,000 in daily sales.
- This Week in Report Center Migration: As we embark on the final major phase of Report Center migration, the ad, search query, placement performance, geographic, and demographic performance reports can now all be found directly within the UI. In addition, we've rolled out several enhancements based on your feedback, including the ability for My Client Center users to drill down to the Control Panel & Library to see all available report templates for the account (regardless of who created them). Over the next few months, we’ll continue to add more metrics so stay tuned for future updates. In the meantime, check out the detailed PDF and refer to the Help Center for progress updates.
- Project 10^100 winners announced: Two years ago we began Project 10^100 by asking you to share your ideas for changing the world by helping as many people as possible. People from more than 170 countries submitted more than 150,000 ideas, which were narrowed down to 16 big ideas. The five ideas that received the most votes are the winners of Project 10^100. We're giving a total of $10 million across them to solve global challenges ranging from free education content to government transparency to innovative public transportation. See the Official Google Blog for the complete announcement.
- Fresh Fonts Come to Google Docs: Feeling limited by the same old stale font? Spice up your Google Docs with one of our 6 new fonts. And the best part is, there’s no need to install the new typefaces since Google Docs uses web fonts - just load your document and the latest set of fonts will be there, ready to use. How easy is that?!
This Week in Product Updates, September 30, 2010
Every week we’ll be providing a brief update on the latest Google product and feature updates relevant to our agency partners. To see past updates, look for the “This Week in Product Updates” label.
What happens when you give creative minds a video camera? A one-of-a-kind album launch that brought together up and coming performers with the world renowned band, Weezer -- and separately, 125 exceptional online video talents vying for a place at the Guggenheim Museum. Read on for creative inspiration, as well as critical updates on the Keyword Tool and Bid Simulator, additional holiday planning resources, and details of Google Health’s new look.
Tip of the week
What happens when you give creative minds a video camera? A one-of-a-kind album launch that brought together up and coming performers with the world renowned band, Weezer -- and separately, 125 exceptional online video talents vying for a place at the Guggenheim Museum. Read on for creative inspiration, as well as critical updates on the Keyword Tool and Bid Simulator, additional holiday planning resources, and details of Google Health’s new look.
Tip of the week
- Being in the holiday spirit (is it really only September?), we'd like to share that the videos from this summer's ThinkHoliday event are now on YouTube. Take a peek for tactics and learnings to help you prepare for this year's holiday shopping season.
- New Keyword Tool Update: We’ve discontinued access to the previous version of the Keyword Tool in favor of the new Keyword Tool. The new version contains a number of additional benefits including Search-based Keyword Tool functionality, flexible search options, and enhanced filtering. It is the default keyword tool in the AdWords interface, and is also accessible outside of AdWords.
- New Bid Simulator Metric: We will soon be adding a new metric to the AdWords Bid Simulator called "estimated top impressions,” representing the estimated number of impressions your ad would have received in the top position above the Google.com search results (vs the right hand side of the page) had you used different bids. For more information, success stories and more, please refer to the Help Center.
- YouTube Homepage & Promoted Videos: Clients big and small can now get their time in the spotlight with ads on the YouTube homepage with Promoted Video Ads. A few days each quarter, we open up the YouTube homepage to Promoted Video advertisers. With homepage exposure of roughly 45 million impressions and 18 million unique visitors a day in the U.S., you and your clients can make a big splash. Be sure to read up on all the ways your ads can show up on the homepage, should the opportunity arise.
- Behind the scenes of Weezer's new album launch: Guest blogger Ben Patterson of DashGo gives us a behind the scenes look at how Weezer creatively used YouTube for its new album launch, and the reach of this campaign.
- Fall line-up for Google TV Ads. Episode 1: Reaching more potential customers: For the next 4 weeks, the TV ads team will be sharing tips and resources. In this week's episode - Generate demand for your brand and drive online actions with Google TV Ads. In conjunction with online campaigns, Google TV Ads enables you to run a highly efficient, fully integrated marketing campaign, reaching your offline audience with ultimate precision. See how Gotham Direct increased traffic to ooVoo.com by 500% with Google TV Ads.
- This Week in Search, 9.17.10 Edition: Check out This Week in Search to see recent enhancements when searching for media, such as director and cast links in movie search results, the Google Beat and more.
- Google Heath, the Power is Yours: As consumers look to take control over their heath, Google Health has become a central place online to store and share medical data. Based on your feedback, we are proud to announce the Google Heath redesign, including an easier-to-use dashboard, more focus on wellness goals and more. We’ve also formed new partnerships with device and mobile apps developers so there’s nothing holding you back!
- Shortlist for YouTube Play announced: Earlier this year we announced YouTube Play, a joint initiative with YouTube and the Guggenheim Museum, in collaboration with HP, to discover and showcase exceptional online video talent. We received 23K submissions from 91 countries, and narrowed the field down to 125, 20 of which will be selected for display at the Guggenheim Museums in NYC, Berlin, Bilbao and Venice from October 22-24, 2010, as well as on the YouTube Play channel. Be sure to check out the shortlist here.
- New security feature for orgs using Google Apps: In order to increase the security of the cloud, we announced a free, two-step verification process for Google Apps Premier, Education and Government Edition users. We'll be rolling this out to all Apps users in the coming months. Visit the Google Enterprise Blog for the complete announcement.
This Week in Product Updates, September 22, 2010
Every week we’ll be providing a brief update on the latest Google product and feature updates relevant to our agency partners. To see past updates, look for the “This Week in Product Updates” label.
When my husband and I adopted our two cats, Rambo and Chuck Norris, I half-jokingly gave him Cats for Dummies to help him with the adjustment. Little did I know that he would read it cover-to-cover, and implement the training tactics exactly as instructed. What resulted, though, was nothing short of a miracle - cats that don’t scratch furniture.
You may ask, “Why are you telling me this?” Because, Google just released a “for Dummies” guide, and if a “for Dummies” guide works for cats, it can surely work for conversions.
In addition, be sure to check out the updates on monthly charging limits for unchanged budgets, a new CPG whitepaper and Google Display Network campaign, and Google Earth’s new website.
Tips of the week
When my husband and I adopted our two cats, Rambo and Chuck Norris, I half-jokingly gave him Cats for Dummies to help him with the adjustment. Little did I know that he would read it cover-to-cover, and implement the training tactics exactly as instructed. What resulted, though, was nothing short of a miracle - cats that don’t scratch furniture.
You may ask, “Why are you telling me this?” Because, Google just released a “for Dummies” guide, and if a “for Dummies” guide works for cats, it can surely work for conversions.
In addition, be sure to check out the updates on monthly charging limits for unchanged budgets, a new CPG whitepaper and Google Display Network campaign, and Google Earth’s new website.
Tips of the week
- Check out the new "Improving Online Conversions for Dummies Guide," which explains how to make sure clients' ads appear for searches most likely to convert to sales. Next, visit the YouTube Video Tool Box channel for tips and tricks for creating, improving and running video ads.
- Monthly charging limits for unchanged budgets: Last week we introduced a monthly charging limit for campaigns automatically calculated based on daily budget, and will be rolling it out over the next several weeks. For the complete update, visit the Inside AdWords Blog. To learn more about this change, please see our FAQs on the monthly charging limit and on what happens when you change your budget.
- Global roll-out of AdWords Campaign Experiments: We're pleased to announce that AdWords Campaign Experiments (ACE) has begun rolling out globally, and is now supported in the AdWords API. Visit the Inside AdWords Blog for the full announcement, as well as the AdWords API Blog for a complete update on AdWords API v201008.
- Expandable templates now available in Display Ad Builder: We launched four new expandable templates in Display Ad Builder that allow you and your clients to show off more offers and product information. For more information on Display Ad Builder, visit the Google Display Network site, and click here to watch a demo.
- WATCH THIS SPACE: We're pleased to share the launch of a new campaign called "WATCH THIS SPACE," which talks about our vision for display advertising. Visit the Official Google Blog to hear what Neal Mohan, VP of Product Management, has to say about how we're simplifying display advertising, delivering better performance, and opening the display ecosystem. In addition, check out the campaign's website to learn more about what's happening in display advertising at Google and what's to come.
- Broadcast your business through TV for All contest: We're pleased to announce the second annual TV for All contest, where small & medium businesses have the opportunity to win $25,000 in national advertising with Google TV Ads and online video partner sites, including YouTube. The full announcement can be found here, and contest rules are at www.youtube.com/tvforall.
- Changes to reporting in My Client Center: For My Client Center users, we're introducing a new interface for the Client Reports tab. Visit the Help Center for a complete list of updates, and the Inside AdWords Blog for additional details on migrating to the new interface.
- Just released - CPG whitepaper on digital shopper marketing: Google's CPG Marketing team shared the release of a sponsored white paper titled "Clicking Through the Path to Purchase: Best Practices in Digital Shopper Marketing," authored by the In-Store Marketing Institute and in co-sponsorship with the digital shopper agency Catapult. The comprehensive report summarizes the rise of digital and examines various strategies like online couponing, search, social media, product reviews, mobile and more. A copy of the whitepaper is available here for download.
- New posts from our friends in Google Retail: Our friends over at the Google Retail Blog released 2 posts this week with valuable data for agencies working with retail clients. First, see what role search plays is researching purchases. Then, learn what the buzz is about for group buying sites.
- Take a “Trip” to Earth: Have you been traveling lately? To say, someplace like Earth? If not swing by because we’ve recently released Google Earth v5.2, and moved it to a brand new website all its own. The new digs include images, tours, tutorials and more. And, if you are en route, check on the 3D globe from your mobile phone.
- This Week in Efficiency: Love the auto completion of texting? Google Scribe brings this timesaver to documents. Based on what you’ve already typed, Google Scribe provides related word or phrase completion suggestions. What’s more, the suggestions also indicate correct or popular phrases to use. Interested in getting in on this keystroke saver? Download the Google Scribe Extension and find out how to activate the feature here.
This Week in Product Updates, September 13, 2010
Every week we’ll be providing a brief update on the latest Google product and feature updates relevant to our agency partners. To see past updates, look for the “This Week in Product Updates” label.
With the school year now in full swing, nothing makes the transition easier and more fun than back-to-school supplies. This week’s update does just that - provides some great resources and updates to add to your digital pencil case, such as Google Instant, a new version of AdWords Editor, global research, and statistics in Blogger.
And if a teacher (or client) happens to stump you, just submit the question to Elmo - he’s always happy to help!
Search
With the school year now in full swing, nothing makes the transition easier and more fun than back-to-school supplies. This week’s update does just that - provides some great resources and updates to add to your digital pencil case, such as Google Instant, a new version of AdWords Editor, global research, and statistics in Blogger.
And if a teacher (or client) happens to stump you, just submit the question to Elmo - he’s always happy to help!
Search
- Just Launched - Google Instant: Last week we launched Google Instant, an innovative new Google.com interface that creates an interactive search experience for users by predicting their query as they type and instantly showing updated results. For a complete update on changes to the users' search experience, please visit the Official Google Blog. For details on how this may affect advertisers, visit the Inside AdWords Blog.
- New version of AdWords Editor now available for Windows and Mac: Last week we released the latest version of AdWords Editor, 8.0.1, for Windows and Mac, making it easier for you to manage your account and take advantage of location extensions. Visit the agency blog for the complete update.
- This week in AdWords Reporting: We've begun moving reports out of the Report Center and adding statistics and features to the Campaigns tab. Review the Inside AdWords blog post for helpful resources and new features, test out the functionality yourself, and send along your feedback.
- Google AgencyLand Library has gone global: Global resources have now been added to The Library in Google AgencyLand. Download research Google has conducted with partners on campaign effectiveness and consumer behavior. Be inspired by creative examples and innovative media plans from advertisers across the pond. Search by country or filter by category to find the information you're looking for. Is your agency not yet on AgencyLand? Sign up here.
- Can you tell me how to get ...: Ever wonder how exactly to get to Sesame Street? Here’s your chance to ask! In partnership with Sesame Street, Elmo will answer your burning questions right on YouTube. Just upload your video question to the Moderator gadget on Sesame Street’s YouTube channel and vote on the ones you think Elmo should answer by September 15th. He’ll answer the top-voted questions in a few weeks.
- Get the 411 in Realtime: News junkies and social media mavens rejoice – Realtime Search has arrived. See up-to-the-second social updates, news articles and blog posts about hot topics around the world directly on the new Realtime homepage. You can pinpoint results by location, time, and more. Try it out and watch the informational video.
- Track that Blog: With Blogger Stats you’ll get a real time stats service that's fully integrated with Blogger. What’s more, you don't need to do anything to enable it – just look on the new Stats tab on your blog’s dashboard. Read up on all of the cool features to gain insight into your loyal (and perhaps not so loyal) followers.
- Five Years Later, Reflections of Katrina: For the 5th year anniversary of Hurricane Katrina, we highlighted a collection of videos on the YouTube homepage created by New Orleans area residents. In partnership with the New Orleans TV station ABC 26, we invited Gulf Coast region residents to reflect on the five years since Katrina and submit videos using YouTube Direct on ABC 26’s website. A selection of videos will also be featured on abc26.com, ABC 26’s YouTube channel, as well as a broadcast on ABC 26.
This Week in Product Updates, September 9, 2010
Every week we’ll be providing a brief update on the latest Google product and feature updates relevant to our agency partners. To see past updates, look for the “This Week in Product Updates” label.
We worked up a storm heading into Labor Day, launching a bidding tools resource, YouTube channel and video exclusions, Analytics and mobile ads updates and Google Alerts in Realtime. Looking for a way to kick the back-to-work blues? Get moving to the Google Beat!
Search
We worked up a storm heading into Labor Day, launching a bidding tools resource, YouTube channel and video exclusions, Analytics and mobile ads updates and Google Alerts in Realtime. Looking for a way to kick the back-to-work blues? Get moving to the Google Beat!
Search
- New resource - Conversion-based bid management tools: We developed a new guide outlining Google's conversion prediction technology, details of our advanced bid management products (Conversion Optimizer and Enhanced CPC), and how to choose which product is best for you and your clients. You can download the resource here.
- Ad Planner 1000, July 2010: The DoubleClick Ad Planner team released the July 2010 Ad Planner 1000. Visit the DoubleClick Advertiser Blog to learn more about seasonal trends that may impact the sites you choose to include in clients' media plans.
- YouTube Channel and Video Exclusions via AdWords: We launched video and channel exclusions in AdWords as way for you to prevent your clients’ ads from showing on specific channels and videos. Such targeting excludes may be beneficial for those clients interested in performance improvement or ensuring association with brand-appropriate content. For more details visit the Inside AdWords Blog.
- New Development in Mobile Ads - Hyperlocal Ad Features: We rolled out a new advertising feature that gives hyperlocal distance information in search ad results on mobile devices with full Internet browsers. Ads show a marker with distance between the user and the business as well as the business address and phone number. Clients must have location extensions enabled and be opted in to iPhone and other mobile devices with full Internet browser to take advantage of this new format. Visit the Help Center and the Google Mobile Blog for more mobile updates.
- Updates - weighted sort and tools to debug tracking code: Last week the Google Analytics team released weighted sort, which allows you to weight sort on a computed metric by the number of data points, bringing you the most interesting and actionable rows first. In addition the team launched a debugging version of the Analytics Tracking code called ga_debug.js to verify tracking code setup. Visit the Google Analytics blog for the complete updates.
- Think Holiday with Google webinar - deck now available: The deck from last month's "Think Holiday" webinar is now available for download on the Google Retail Blog. Take a look at what trends we're seeing, including an increase in private sales and group buying sites, the role of smartphones in the shopping landscape, and how new 'friends' engage with your brand.
- New POV on integrated DR marketing: We developed a POV in partnership with the digital agency Razorfish on how to approach the concept of quantifying online's impact on in-store sales. Visit the agency blog to learn more and download a copy.
- Hot off the Cyber-press: Now it’s even easier to stay in the know about topics important to you with Google Alerts in Realtime. You can create an alert specifically for “updates” to get an email the moment your topic appears on Twitter or other short-form services.
- Get the Google Beat: With data from Google Trends, Google Insights for Search and more, the Google Beat will gives you a snapshot of the topics that prompted people to turn to the web over the past week. Check out this week’s premier video and subscribe to the Google Beat YouTube channel.
Subscribe to:
Posts (Atom)
.JPG){kind=link}