Webinar Alert - Contextual targeting: performance at scale

We'd like to remind you about an upcoming webinar on how to drive results with contextual targeting. The event is on Wednesday, February 23, 2011 at 11:00am PST / 1:00pm CST / 2:00pm EST.

In this webinar, learn more about how contextual targeting can drive results for your clients - e.g.:

• Contextual targeting strategies for specific marketing objectives
• The Contextual Targeting Tool, build and optimize better-performing campaigns in minutes
• Tips for boosting performance of contextually-targeted campaigns

For more details on the content being covered, visit last month's blog post. To register for the webinar, click here.

Posted by Agency Ad Solutions Blog Team

Upcoming webinars - Remarketing strategies and reaching Hispanics

Remarketing on the Google Display Network: Optimizing & Maximizing your Current Strategies
Tuesday, February 15th at 11amPST / 1pmCST / 2pmEST
The Google Remarketing Team invites you to our next optimization webinar: Optimizing & Maximizing your Current Strategies. Building on the strategies discussed during our Remarketing Optimization and Advanced Strategies webinar, this session will expand into 'maximization'--how to ensure you're reaching as many people as possible and taking full advantage of your web traffic.

Features of the webinar will include:

• Maximization: Ensure you're reaching all of the users on your lists.
• Optimization: Learn how to ensure you are getting the most effective ROI from your campaigns.
• Case Studies/List Strategies: Hear how others in your industry are achieving great results from remarketing.

Click here to register. As a refresher or if you missed the Advanced Strategies webinar, you can view it here.

Connecting with US Hispanics Online
Wednesday, February 16th at 10am PST / 12pmCST / 1pmEST
Google is pleased to present "Connecting with US Hispanics Online," which will explore how marketers can reach US Hispanics online in culturally relevant ways. You'll gain insights to help you plan search, social, video and mobile marketing programs to directly connect with this vibrant demographic. The webinar will include:

• Highlights from Google's new primary research report: The 4 Truths about US Hispanics & Digital
• Specific strategies you can implement immediate to target the US Hispanic audience online

Click here to register.

Posted by Agency Ad Solutions Blog Team

Think with Google: What We Learned in 2010

It’s no secret that today’s consumer is online more than ever before! In 2010, we conducted over 60 research studies with the help of partners such as Compete & OTX to better understand how consumers are utilizing the web--and to help you reach them! From all of this research, we learned some pretty cool facts. For example, did you know Google provides the most dating site search referrals1? Or that 25% of new vehicle buyers utilize the mobile web during their research process2? Neither did we. Watch this video to see some of the coolest (in our minds!) insights gleaned in 2010!



Sources: ¹Google & Compete Personals Study 2010. ²Google & Compete Automotive Buy Flow Study 2010.

Posted by Lauren Dale, Marketing Manager, Large Advertisers

Upcoming webinar - Contextual targeting: Strategies for performance at scale

Every day, Google’s contextual engine scans billions of web pages to show users relevant ads, in real time, about the things they care about. Contextual targeting remains one of the most powerful ways agencies and advertisers can reach their audiences - precisely in the moment of relevance. It continues to deliver great campaign performance, but it’s also seeing renewed interest as a powerful complement to audience targeting.

Please join Google for an upcoming webinar to learn more about how contextual targeting can drive results for your clients. Specifically, we’ll cover:

• Contextual targeting strategies for specific marketing objectives
• The Contextual Targeting Tool, which helps you build and optimize better-performing campaigns in minutes, not hours
• Best practices and tips for boosting performance of contextually-targeted campaigns

Register here for the webinar to be held on February 23, 2011 at 11:00am PST / 1:00pm CST / 2:00pm EST.

Posted by Emel Mutlu, Marketing Manager, Google Display Network

The Smart Shopper

[Cross-posted from the Google Retail Blog]

Do you know “The Smart Shopper"? The Smart Shopper is constantly connected and always mobile. The Smart Shopper values on-line information, researches on-line then shops in-store, and uses a smartphone while shopping.

You can see the smart shopper in action by watching the first two videos in our Smart Shopper series.

The Smart Shopper: Constantly Connected
An exclusive look into consumers’ research and purchase process.



The Smart Shopper: Always Mobile

A clear snapshot of how smartphones are changing the way consumers research and shop.



Use these Smart Shopper insights to help formulate your 2011 marketing plan. Engage the smart shopper by creating compelling video and display ads, developing a cohesive mobile strategy, and using an integrated multi-channel marketing campaign.

Posted by Heidi Spector, Google Retail Team

TV advertising -- take another look, you might like what you see

It’s no secret that video consumption is growing. Fast. As more devices find their places in people’s homes and pockets, more video consumption is happening across live and time-shifted TV, computers, tablets, and mobile phones. What is most interesting, is while online video consumption has exploded, time spent watching TV has in fact also continued to grow, with the average US adult clocking in 158 hours of TV time per month.*

People are simply consuming more content than ever before and TV is still the center of that experience, remaining an effective way to broadcast your message to a national audience of engaged viewers. What's more is the link between TV and online behavior continues to emerge and strengthen, especially considering that nearly 60% of people now watch TV and surf the internet simultaneously.* If you're rolling your eyes at the prospect of spending media dollars on a mass medium like TV, hear us out because we believe that television advertising is still relevant and has become better targeted. Whether you’re a seasoned TV buyer or just beginning to think about offline media, a strategic approach to integrating TV into your larger media plan is absolutely critical. When planning, consider the following: marketing objectives, target audience, and seasonality.

Identifying marketing objectives is the first, most crucial step. What are the outcomes you’re anticipating from TV advertising? Is the goal of your campaign general branding or to increase sales of a specific product? As you can tell, different objectives lead to a very different budget allocation, core message (approach to creative), and campaign success metrics. For example, if your TV campaign goal is to sell 1,000,000 units of product X, your creative should contain specific production information, direct calls-to-action and at least one sales outlet (i.e. 1-800 number , a specific website URL, in-store coupon code, or all of the above). Using trackable mechanisms brings a new dimension to ROI measurement in TV, especially with innovations like Google's call reporting feature.

What about targeting? Increased viewership fragmentation within the TV universe (more program/network choices in any given time slot) has actually make it easier to pinpoint your target audience on TV since programming has become so interest specific. For instance, to reach females 25-54 who enjoy cooking and gardening, networks including Food Network and HGTV immediately come to mind. What’s great about Google’s TV Ads platform is that we’ve taken targeting even further by introducing technology and search-based targeting tools to the TV buying process. Google TV Ads allows you to choose specific networks, programs and even defined audiences based on demographics and interests. These features allow you to find and target your audience across 100+ networks reaching nearly 35M homes in the US, or almost 1/3 of the US population through one single platform.*

Lastly, timing and seasonality are of key importance. If your product or service is impacted by seasonality, it’s important to plan well in advance. For example, New Year resolutions bring finances, weight loss and fitness to people’s minds – a perfect opportunity for advertisers in these spaces to increase marketing efforts and reach consumers at this critical time. Planning in advance will allow you to have the required budgets and a sense of which media targets to hit as we ring in the New Year. To learn more about Google TV Ads and how to launch a targeted TV campaign in minutes, please visit www.google.com/tvads.

*Source: The Nielsen Company., Three Screen Report Q1’2010
*Google TV Ads will offer nearly 35M homes in 2011 with the integration of new cable partners DIRECTV and Verizon FiOs.

Posted by Chris Henrotin and Neha Mandel, TV Ads Team

DoubleClick Ad Planner Makes Regional Campaigns Easier

DoubleClick Ad Planner just made it easier to plan media buys for regional ad campaigns through two important upgrades.

First, the product has been localized to support 15 languages. In addition to American English, Ad Planner can now be displayed in British English, Russian, simplified Chinese, traditional Chinese, Japanese, Korean, Thai, French, German, Italian, Spanish, Dutch, Portuguese and Turkish.

Second, the Ad Planner team has published lists of the top 100 sites in each of 22 regional markets. Named the “Ad Planner 100,” these lists provide a quick reference to identify the most popular sites by country. Check out the Ad Planner 100 lists for the countries you advertise within:

Australia Belgium Brazil Canada China France Germany Hong Kong

Italy Japan Korea Netherlands Poland Russia Spain

Switzerland Taiwan Thailand Turkey United Kingdom United States

Posted by Sally Cole, Product Marketing Manager

[note: this post has been reprinted from the DoubleClick Blog]

Google Business Map - 21 Countries, 21 Opportunities

Our friends on the German Agency Team just launched Google Business Map, a new resource on business opportunities in 21 emerging markets.

Google Business Map provides details on each country's advertising market, Google search data and useful info bites to help you understand the unique panorama of emerging markets around the globe, spanning from the Atlantic Coast through Central and Eastern Europe around the Mediterranean Sea down to South Africa and, naturally, to China as one of the fastest growing economies worldwide. In addition, it offers unique contacts with local people who are pleased to help you explore and encounter these new and exciting places.

(click here for larger image)

All of these countries have in common fast growing markets, rising middle classes, an ambitious younger generation, a high level of literacy and technology penetration and, last but not least, a “can do spirit” that characterizes every striving business person all over the world.

For more information, see the complete announcement on the Google Barometer Blog, or download Google Business Map here.

Posted by Agency Ad Solutions Blog Team

Upcoming webinars - YouTube holiday planning & mobile best practices

We would like to invite you to 3 upcoming webinars targeted towards retail clients and the agencies that support them -- YouTube Holiday Planning, Intro to Mobile Ads and Mobile Best Practice. These sessions are designed to help you incorporate video and mobile ad strategies into clients' holiday campaigns and beyond.

YouTube Holiday Webinar
Thursday, November 11, 2010, 10amPST / 12pmCST / 1pmEST
During this session you'll learn how to capitalize on holiday shoppers browsing video content, including customization tips for your YouTube Channel, innovative strategies for sales focused YouTube campaigns and more.
Register here

Introduction to Mobile Ads
Friday, November 12, 2010, 11amPST / 1pmCST / 2pmEST
Learn about the opportunity mobile presents to your business, the mobile advertising products offered by Google and how you can get started.
Register here

Mobile Best Practices
Thursday, November 18, 2010, 11amPST / 1pmCST / 2pmEST
Learn how to measure and optimize your mobile campaigns to increase your mobile ROI.
Register here

Posted by Agency Ad Solutions Blog Team

A half billion video views and counting for YouTube’s Promoted Videos

YouTube reports that it has served its 500,000,000th Promoted Video view this week. This ad product combines the branding capabilities of video with the direct response action of search advertising, allowing advertisers to promote their videos against search results or related videos on YouTube. Additionally, with the Promoted Videos API, agencies can now more easily manage complex campaigns across multiple clients. For additional information, please see the full story on the YouTube blog.

Posted by Jay Akkad, Product Manager, YouTube

Google Media Solutions Series, Part 4: Google TV Ads - Tune into success

Congratulations, you have made it to the final installment of the Google Media Solutions series! We get frequent questions about Google TV Ads, whether it's the right platform, how much it costs, how it works. Here’s your crash course.

Google TV Ads is an online marketing place that allows anyone to launch national TV campaigns and measure their success with timely reporting. Google TV Ads allows you to buy the programs that you want without bundling, pay only for impressions delivered and access viewership data from a sample of millions.

Ready to jump in? Let’s dispel a few myths that your clients might have heard:

• Does TV advertising fit into my marketing mix?: Television advertising allows you to reach a wider audience than any other advertising medium. Generate brand awareness and demand through sight, sound and motion. It’s also a great supplement to any online strategy - read how ooVoo used TV to drive a 500% increase in site traffic!
• We want to get started, but we don’t have a commercial. Can you help?: Of course! You can use the Google Ad Creation Market Place to connect with professional ad production houses for as little as $200. Creating compelling, effective TV ads at relatively low costs has never been easier.
• But is TV Measurable?: If you have a website, we recommend tracking and comparing website visits with your TV campaign metrics using Google Analytics. Google Analytics can track TV campaign metrics like TV impressions alongside daily web traffic volume.

What does it take to get started? Create a video ad, log into AdWords, choose targets and shows and see your ad on TV within 48 hours! Visit the Getting Started Guide for more tips.

This post concludes our Google Media Solutions series. Over the past four weeks, we have reviewed Google AdWords, the Google Display Network, Remarketing, YouTube and Google TV Ads. Hopefully you have learned some tips and tricks along the way.

Posted by Laura Salzberg, Agency Team

Getting Ready for the Holidays with YouTube

Are you getting ready for the holidays? With the holidays less than 2 months away, we wanted to share some seasonally-focused resources and tips with you from our friends at YouTube. They've prepared some marketing strategies to help you and your clients take advantage of this time of the year on the top online video destination.

Tip #1: Customize a YouTube Brand Channel
Just as a retail store would dress up its window during the holidays, take advantage of enhanced features to customize clients' channels. For example, you can showcase their products with the 300x250 display ad; integrate all of their social media efforts with the channel banner that appears at the top of your channel page; and help them stay connected with customers with a remarketing campain that targets users who have visited their YouTube channel.

Tip #2: Show off products through video this holiday season
YouTube is the second-largest search engine after Google. Your clients probably have a search engine strategy for the top search engines—is YouTube included in that plan? Videos are a compelling way to feature products, services, and brands. When clients' target audiences are searching on YouTube make sure their videos are surfaced with promoted videos.

Tip #3: Place holiday creatives against relative videos
Help clients reach their audience in a ‘lean forward’ media platform where people are seeking video engagement and information. Find videos or video categories that resonate with their brand or target audience and pair holiday display ads against them.

Tip #4: Bring holiday TV ads online
In 2009, people spent more time watching online video than checking their email! Use TV creatives or online videos to run as preroll before videos on YouTube and get in front of this tremendous audience. Engagement rates are also compelling with an average CTR of 1.9%. An ad format that answers your holiday wish.

Tip #5: YouTube Video Gift Guide
Now consumers have a place to watch and shop on YouTube! This holiday shopping video hub is open to all advertising partners with video assets. Our guide provides consumers with the opportunity to watch and shop and provide advertisers with one destination to showcase their holiday video ads. Contact a sales representative to get started.

We’ve made your list, now check it twice and have a great holiday season!

Posted by Jen Wasson, YouTube Team

Webinar tomorrow - The Four Truths About Boomers and Media

Close your eyes. Envision a US boomer. What comes to mind? How old is he/she? Are you having trouble envisioning what a boomer looks like? Now think about the last advertisement you may have seen targeted to a boomer. Having trouble thinking of one?

Boomers are defined as adults aged 46-64. 1 in 3 US adults is a boomer. When asked "how old do you feel?", at least 1 in 5 boomers responded that they feel at least 10 years younger than their age. 30% of them say they feel at least 5-9 years younger. More than 74% of boomers say that advertising these days are intended for someone younger than them.

Can advertisers really be missing the mark on hitting America's largest and most wealthy demographic?

Join Google and Nielsen on Tuesday, October 26th at 3pm EST for an eye opening webinar that will change the way marketers think about boomers forever.

Through clickstream, survey data and online testimonials, we will learn The Four Truths about Boomers and Media:

• Boomers are sponges for content and media. Even more so than the younger generations.
• Boomers sit on an aided adoption curve with technology. With the help of family and friends, they have the ability to ramp up on technology quickly and proficiently.
• Boomers are most comfortable straddling what's familiar and what's new. We'll see where they are traditional in their behaviors versus where they are open to new ways.
• Boomers are a curious and thoughtful group that value quality and family.

Date:
Tuesday, October 26, 2010

Time:
3pm EST/2pm CST/12pm PST

Register for this webinar today.

Posted by Jenny Liu, CPG Marketing

What's New with Ad Planner? September 2010 edition

We've announced September's list for the Ad Planner 1000, a list of the top 1,000 global sites on the web by unique users as measured by DoubleClick Ad Planner. The September edition offers annual fall trends as students across the northern hemisphere have returned to school, TV networks release their new shows, and the NFL season kicks off.

• As the school year got into full swing, homework and school projects influenced usage of reference sites, such as reference.com, thesaurus.com, wiktionary.org, merrian-webster.com and thefreedictionary.com.
• The return to school did not bode as well for online gaming and entertainment sites as we observed a decline in site traffic with many of them, such as Battle.net, 4399.com, duowan.com and pcgames.com.
• Thanks to the new television season, network sites re-entered the Ad Planner 1000: nbc.com at #679, cbs.com at #712 and abc.go.com at #748. Tvguide.com also benefited with enough of an increase to site visitors to crack the list at #820.
• In the U.S., football fervor is underway and the biggest beneficiary is nfl.com with a whopping 61% increase in unique visitors to their site. However, as playoff contenders emerge in the baseball post-season, the narrowing field of teams to follow seems to have affected mlb.com.

For the complete update, visit the DoubleClick Advertiser Blog and the Ad Planner 1000.

Posted by Agency Ad Solutions Blog Team

Google Media Solutions Series, Part 3: Re-engage your customers while they browse with remarketing and the Google Display Network

Welcome to the third installment of the Google Media Solutions series. In this post, we will review the Google Display Network. The Google Display Network is a large group of websites and blogs that display AdWords ads and allows advertisers to scalably reach their customers at moments of relevance. Clients are using it for direct response, web engagement as well as driving offline conversions.

We have rolled out many new features for the Google Display Network. One that we would like to highlight is remarketing. Google remarketing uses custom technology to reach potential customers who have previously visited your clients’ websites. Implementing the remarketing tag is very easy; you simply add a pixel to the clients’ sites. After adding the pixel, you can use remarketing to help capture additional sales or leads by re-targeting users who have already visited the site, and generally convert better and at a lower CPA. To learn more about remarketing and other innovative targeting options on the Google Display Network, you can check out this post from the Google Display Network blog series.

We frequently hear some common misconceptions from advertisers about the GDN that we’d like to clarify:

• I’ve tried the GDN before - what has changed?: The Google Display Network has changed a lot in the past few years. Today, the median advertiser gets approximately 20% of their conversions from the GDN at a CPA that is comparable to search.* To drive results like these, we are investing heavily in many new features that make the GDN an effective platform for advertisers with any marketing objective. Examples of features we've introduced over the years include site exclusions, above the fold targeting, frequency capping, and consolidated view-through conversion reporting.
• The Google Display Network only works for branding: Contextual targeting and remarketing are just a few examples of great tools that direct response marketers can use to reach potential customers in the later stages of the buying cycle, like consideration and decision. The Conversion Optimizer can also help you generate additional conversions at an attractive cost-per-acquisition (CPA). With powerful tools like these, you can make sure you are capturing all your potential customers as they spend time across the web.

Thanks for reading the third part of the Google Media Solutions blog series. Next week, we will discuss how you can use Google TV to drive results for your clients.

Posted by Laura Salzberg, Agency Team

*Internal analysis of North America advertisers advertising on both search and content, with conversion tracking enabled, from Dec. 2007 – Nov. 2008

Google Media Solutions Series: Part 2, YouTube - Bring Creative Solutions to Your Clients

Thanks for joining us for the second installment of the Google Media Solutions series. We switched things up and will be sharing a YouTube update this week, with the Google Display Network and Remarketing post coming next week.

Online video represents a huge opportunity to reach potential customers with new, compelling formats. YouTube is the perfect platform to reach these customers, drive sales and enhance branding initiatives.

There are many benefits to advertising on YouTube. It is a unique platform which allows your clients to reach potential customers who are engaging online. You can set up YouTube campaigns through the AdWords interface. With our new YouTube Video Targeting Tool, you can target specific audiences based on interest, demographic or specific video content. Your clients can create their message and share it with consumers with their videos or display ads. Additionally, after running a campaign, you can use YouTube Insight to learn how potential customers are interacting with your clients' videos.

There might be some confusion around YouTube ad formats, so here’s some clarification:

• I am not sure if my clients' audiences are on YouTube?: Your clients' audiences are watching YouTube videos. YouTube has users of all ages and 32% of users are between the ages of 35 and 54*. In fact, if the YouTube audience were a country, it would be the 3rd largest country in the world with over 420 million unique visitors every month.
• Our clients don’t have video content. How can we use YouTube?: You don’t need to have video content to advertise on YouTube. You can target your clients' audiences on YouTube with display, text or video ads. Our recommendation, since YouTube is a visual medium, is to test out display ads.
• Is there professional content on YouTube?: YouTube has over 3,500 content partners, including CBS, TV Guide, Fred and JuicyStar07. Our partners are actively uploading content and the video landscape is constantly changing. As this is the case, your clients' target audiences are returning to see new, updated content on YouTube!

Check in next week for the third post, which will be on the Google Display Network, Remarketing and great tips for reaching your customers while they browse the web!

Posted by Laura Salzberg, Agency Team

* comScore MediaMetrix, September 2009

Multicultural Spotlight: Reaching US Hispanics

Cristina is a person who interacts with media all day long. In the morning, she browses beauty sites before biking to work. Over lunch, she reads a Colombian newspaper to check in on the results of the presidential elections, and then texts her friend about dinner plans from her iPhone. She searches for restaurant recommendations, meets her friends at the restaurant, and finally goes home to watch her favorite telenovelas. Connected with technology and her culture, Cristina is a modern Latina, proud of being Hispanic and American at the same time.

Why should marketers care about Cristina, and others like her? Hispanics are the fastest growing US population, and their buying power is projected to reach $1.4T by 2013¹. Hispanics are also coming online extremely quickly: the total time Hispanics spent online grew by 6.9% in 2009², 3.9 times faster than the general market rate.

To connect with Hispanics like Cristina online, it’s important to understand a few key myths about the market.

Myth #1: I need to have a Spanish-language website in order to market to Hispanics.
While 22% of Hispanics speak only Spanish and another third prefer it, most US Hispanics are comfortable with English³ and feel that English sites are more comprehensive⁴. While a Spanish-language website can be an asset, it won’t make or break the success of your campaign so long as you think carefully about your message and present a compelling value proposition on your site.

Myth #2: The return on investment from Hispanic marketing isn’t big enough.
Hispanic advertising campaigns are often more cost-effective than main-market campaigns. Online CPCs and CPMs tend to be much cheaper due to low competition, and Hispanics are actually more likely than their general market counterparts to take action based on search and banner ads⁵. Moreover, over half of online Hispanics complete a purchase at least once a month⁶, so direct response marketers can engage as deeply as brand builders can.

Myth #3: My general market campaign covers the Hispanic market.
Hispanics may be comfortable with English content, but marketers are missing the opportunity to win Hispanics’ loyalty if they use their general market campaign as a catch-all. Hispanics value their identity, and 66% of US Hispanics appreciate being marketed to in a culturally relevant way⁷. A recent campaign by Ford demonstrated how bilingual marketing can improve sales: Ford’s marketing team doubled the incremental lift of their English creative when they rolled out dual-language, culturally relevant creative⁸ in a recent direct mail campaign.

Interested in learning more about Hispanics in the US? Email multicultural@google.com to stay in touch, and keep an eye out for fresh primary research in Q4 and Q1.

Posted by Meghan Sherlock, US Hispanic Specialist

[1] Selig Center for Economic Growth, Terry College of Business, The University of Georgia. "The Multicultural Economy 2008." January 2009.
[2] Comscore, April 2009. “U.S. Hispanic Internet Audience Growth Outpaces Total U.S. Online Population by 50 Percent.”
[3] Juan Tornoe. “Hispanic Marketing Is Not Spanish Marketing.” http://nglc.biz/2010/07/22/hispanic-marketing-is-not-spanish-marketing/. July 2010. http://advertising.aol.com/sites/default/files/webfm/research/HispanicCyberStudy-2010.pdf.
[4] AOL Hispanic Cyberstudy. 2010.
[5] “Search ads”: ARAnet Adfusion survey conducted by Opinion Research Corporation, provided by eMarketer, March 16 2009. “Banner ads”: eMarketer. “US Internet Users Likely to Read And Take Action After Viewing Banner Ads, by Race/Ethnicity.” June 2009.
[6] RTO Online, Hispanic Internet Usage Report, February 2009.
[7] Alvaro Cabrera, Executive Director of Integration at Diest, Inc. June 25, 2009. “10 Things You Should Know About US Hispanics.” http://juantornoe.blogs.com/hispanictrending/2009/06/10-things-you-should-know-about-us-hispanics.html.
[8] Deliver Magazine. August 2010. “Talk, Don’t Translate.”

What's new with the Ad Planner 1000, July 2010 edition

We've announced July's list for the Ad Planner 1000, a list of the top 1,000 global sites on the web by unique users as measured by DoubleClick Ad Planner. The sites on this list reflect 3 seasonal trends:

• Users are playing, not watching sports - Fifa.com, NBA.com and ESPN.com all saw declines as regular visitors turned off their computers and headed outside to play.
• Users are, however, watching blockbusters - Fandango.com, moviefone.com, rottentomatoes.com and netflix.com all saw traffic increases.
• Users are being social - Cooking sites like allrecipes.com and cooks.com saw increases, as did dating sites zoosk.com and match.com, while twitter.com and hi5.com saw declines
  

For the complete update, visit the DoubleClick Advertiser Blog and the Ad Planner 1000.

Posted by Agency Ad Solutions Blog Team

New Tutorial! Ad Planner Export to AdWords Feature

DoubleClick Ad Planner helps you research and identify the web sites most likely to attract your client's audience. With Ad Planner, you can select sites, add them to a client's media plan and easily export them directly into an AdWords account as a new campaign, or add them to an existing campaign or ad group.

Many of you requested this feature because you wanted an easy way to plan and buy Google Display Network (GDN) campaigns for clients using Ad Planner.

Exporting to AdWords is easy and this online tutorial will show you how to take advantage of it. In this video, you’ll learn more about:

• Creating a media plan and finding GDN placements
• Exporting your plan to AdWords
• Setting up a new campaign or adding to existing campaign in AdWords
  

click here to watch the video

Posted by Pamela Eng, Product Marketing Manager

Global industry resource from across the pond

We're pleased to bring you an excellent resource for global statistics from our friends across the pond on Google's UK agency team.

Are you ever looking for killer stats for a presentation or maybe just looking keep abreast of key trends in the global digital space?

If you answered 'yes' to the above, then Google Internet Stats can help you.

This Google resource brings together the latest industry facts and insights from the UK and the rest of the world. These have been collected from a number of third party sources covering a range of topics from macroscopic media trends to how consumer behavior and technology are changing over time.

Google Internet Stats is very easy to use. Simply expand the relevant category and subcategory or vertical industry to find the stats that you are looking for. Search functionality is also available to enable you to locate a stat quickly when you know exactly what you are trying to find.

If you are not looking for anything in particular, have a go with the 'Random statistic' button which will return a killer stat from our database.

click here for larger image

New stats are added and updated on a weekly basis so you will see the hottest and most recent stats when you arrive at the site.

Take advantage of this free resource and have a go today.

Posted by Agency Ad Solutions Blog Team