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DoubleClick Ad Planner Makes Regional Campaigns Easier

DoubleClick Ad Planner just made it easier to plan media buys for regional ad campaigns through two important upgrades.

First, the product has been localized to support 15 languages. In addition to American English, Ad Planner can now be displayed in British English, Russian, simplified Chinese, traditional Chinese, Japanese, Korean, Thai, French, German, Italian, Spanish, Dutch, Portuguese and Turkish.

Second, the Ad Planner team has published lists of the top 100 sites in each of 22 regional markets. Named the “Ad Planner 100,” these lists provide a quick reference to identify the most popular sites by country. Check out the Ad Planner 100 lists for the countries you advertise within:

Australia
Belgium
Brazil
Canada
China
France
Germany
Hong Kong
Italy
Japan
Korea
Netherlands
Poland
Russia
Spain
Switzerland
Taiwan
Thailand
Turkey
United Kingdom
United States


Posted by Sally Cole, Product Marketing Manager

[note: this post has been reprinted from the DoubleClick Blog]