Your Creativity Wins with TrueView Video Ads

Today we announce a new family of ad formats called TrueView Video Ads. TrueView Video Ads give viewers choice and control over which advertiser’s message they want to see and when. And we charge advertisers only when a viewer has chosen to watch your ad, not when an impression is served.

Why are we offering cost-per-view video ads? We believe this model creates wins for everyone: consumers choose ads that are more relevant to them; advertisers more precisely find the audiences they want; and content creators continue to fund great content with an ad experience that is less intrusive.

In the end, it will also be the creativity of agencies and advertisers who will win. It’s not about being funny or clever – it’s about delivering the right message to the right person at the right time. And TrueView Video Ads can help get you and your client there, combining the brand engagement and reach of YouTube with the conversion tracking and optimization of online advertising.

Our first available cost-per-view format is TrueView Video Ads - InStream format. Viewers can choose to skip a video ad after 5 seconds or watch the ad. An advertiser only gets charged when the viewer has watched the full ad or 30 seconds, whichever is shorter.

If you’re interested in trying out TrueView Video Ads, contact your account manager today. This ad format is available for customers in the US and Canada and in limited testing for advertisers in the UK. We are working to add availability in additional countries.

For the complete announcement, please visit the Inside AdWords Blog.

Posted by Phil Farhi, Senior Product Manager, The YouTube Team