New AdWords features such as Product ads, Sitelinks and Click-to-call allow you to create more interactive ads. Product ads and Sitelinks help customers find the most relevant pages on your website and Click-to-call allows customers to call your business directly from the search results.
As ads become more interactive, you might want to know how they'll impact your business's key metrics like clicks, click-through-rates and, most importantly, conversions.
To help answer this question, we’ve added a new report to your AdWords account that allows you to measure the performance of each click type you’re using. You can think of a click type as how your customers interact with your ads. Did they click on the headline, a sitelink, or some other aspect of your ad?
You can access the new click type report in the Campaign, Ad groups or Keywords tabs. Select “Segment” then “Click type.”
Given the success we’ve seen searchers and businesses have with more interactive features in ads, you can expect to see more of these types of features in the future. With the new click type report in AdWords you can measure the impact of these new features and continue to get the most out of your ads.
