Product Listing Ads rolling out to all U.S. advertisers

One year ago today we launched the initial beta of Product Listing Ads. With Product Listing Ads, we wanted to introduce a basic ad format that makes it easy for you to promote your entire product inventory while still providing potential customers with high-quality, relevant results. Over the last year we’ve been impressed with the results. In fact, during the beta, advertisers listed hundreds of millions of products and we found that people are twice as likely to click on a Product Listing Ad as they are to click on a standard text ad in the same location.

Today we're announcing that Product Listing Ads is coming out of beta. Starting today, and rolling out completely over the next week, all U.S. advertisers can start using Product Listing Ads.

Product Listing Ads, along with Product Extensions, is part of AdWords Product Ads. With Product Ads, users can see the exact products you offer before they even reach your site, which leads to more clicks, higher quality leads, and higher ROI for your search ads.

(Example of standalone Product Listing Ads)

(Example of Text Ad with Product Extensions)

Like Product Extensions, which lets you add the pictures and prices of relevant products to your keyword-targeted text ads, Product Listing Ads makes it easy to show the most relevant products from your Google Merchant Center account to potential customers searching on Google.com.

However, unlike Product Extensions, Product Listing Ads don’t require any keywords or ad text. Product Listing Ads are automatically triggered whenever someone’s search matches an item in your Merchant Center account, making it easy to show relevant ads for your entire product inventory.

To learn more about Product Ads and see how to get started with Product Extensions and Listings, you can visit our help center or watch the video below.




Posted by Dan Friedman, Inside AdWords crew