We worked up a storm heading into Labor Day, launching a bidding tools resource, YouTube channel and video exclusions, Analytics and mobile ads updates and Google Alerts in Realtime. Looking for a way to kick the back-to-work blues? Get moving to the Google Beat!
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- New resource - Conversion-based bid management tools: We developed a new guide outlining Google's conversion prediction technology, details of our advanced bid management products (Conversion Optimizer and Enhanced CPC), and how to choose which product is best for you and your clients. You can download the resource here.
- Ad Planner 1000, July 2010: The DoubleClick Ad Planner team released the July 2010 Ad Planner 1000. Visit the DoubleClick Advertiser Blog to learn more about seasonal trends that may impact the sites you choose to include in clients' media plans.
- YouTube Channel and Video Exclusions via AdWords: We launched video and channel exclusions in AdWords as way for you to prevent your clients’ ads from showing on specific channels and videos. Such targeting excludes may be beneficial for those clients interested in performance improvement or ensuring association with brand-appropriate content. For more details visit the Inside AdWords Blog.
- New Development in Mobile Ads - Hyperlocal Ad Features: We rolled out a new advertising feature that gives hyperlocal distance information in search ad results on mobile devices with full Internet browsers. Ads show a marker with distance between the user and the business as well as the business address and phone number. Clients must have location extensions enabled and be opted in to iPhone and other mobile devices with full Internet browser to take advantage of this new format. Visit the Help Center and the Google Mobile Blog for more mobile updates.
- Updates - weighted sort and tools to debug tracking code: Last week the Google Analytics team released weighted sort, which allows you to weight sort on a computed metric by the number of data points, bringing you the most interesting and actionable rows first. In addition the team launched a debugging version of the Analytics Tracking code called ga_debug.js to verify tracking code setup. Visit the Google Analytics blog for the complete updates.
- Think Holiday with Google webinar - deck now available: The deck from last month's "Think Holiday" webinar is now available for download on the Google Retail Blog. Take a look at what trends we're seeing, including an increase in private sales and group buying sites, the role of smartphones in the shopping landscape, and how new 'friends' engage with your brand.
- New POV on integrated DR marketing: We developed a POV in partnership with the digital agency Razorfish on how to approach the concept of quantifying online's impact on in-store sales. Visit the agency blog to learn more and download a copy.
- Hot off the Cyber-press: Now it’s even easier to stay in the know about topics important to you with Google Alerts in Realtime. You can create an alert specifically for “updates” to get an email the moment your topic appears on Twitter or other short-form services.
- Get the Google Beat: With data from Google Trends, Google Insights for Search and more, the Google Beat will gives you a snapshot of the topics that prompted people to turn to the web over the past week. Check out this week’s premier video and subscribe to the Google Beat YouTube channel.
