New resource: Product guide for media buying and planning

We know that media buyers and planners are challenged daily to stay up to date on the products, tools, pricing models and ad formats for the myriad of media companies with which they work. To make Google's tools and products more accessible, we developed Creative Canvas: A guide to Google media solutions. The guide features the Google media products and tools, such as YouTube ad solutions, APIs, and OpenSocial, that have brought to life some of the most innovative and creative campaigns on the Google platform.

We've organized it by the categories planning, placing, extending and measuring to make it easy to find the right resource to get the job done. In addition, if you know exactly what you're looking for, you can find it in the index.

You may download the guide here. Have questions or feedback? Email sandbox@google.com.

Posted by Katie Wasilenko, Agency Team