Google Content Network Blast delivers a big bang for your buck

If you live in the New York area, you may have heard or seen the so-called "Google surge," or Google Content Network blast that NY Mayor Bloomberg used to impact voters' decisions in the final hours of the mayor's reelection race. An increasing number of advertisers across industries, including auto, retail, and entertainment, have also used Google Content Network blasts to drive awareness of a new vehicle launch, viewer tune-in for a show, or traffic to an online contest with great success.

The Google Content Network blast entails serving up an advertiser's ads on multiple Google Content Network sites over a specific period of time, blanketing a particular geographic region, audience segment, or high traffic sites, depending on the advertiser's goal. On average, blasts can deliver 100 million ad impressions in 24-48 hours. But you're probably wondering what is special about Google Content Network blasts versus your typical portal homepage buy?

Google Content Network blasts deliver your message on a larger universe of sites than a single portal homepage, thereby reaching more of your customers. In a recent Google and TNS Compete study for a large automaker¹, we found that Google Content Network blasts reach 58% of online auto buyers, which is 20% more than a top portal homepage², and 23% of buyers were reached exclusively on sites available only on the Google Content Network². In addition, 30% of auto buyers never went to one of the major portal homepages 6 to 9 months prior to purchasing their vehicle³. And the best part of all is Google Content Network blasts require no advance booking and deliver relevant ads at a much lower CPM than portal takeovers.

So, as we enter the peak holiday shopping season, consider how you're getting the word out on your merchandise and holiday offerings. Want to make a last minute big impression? Visit The Google Content Network site to learn more, and try out a Google Content Network blast for yourself.

1 Google, Inc. and TNS Compete study for large automaker, May 2009
2 Reach is based on a custom GCN site pack using a parameter of 2% buyer composition mix per site
3 Based on observed clickstream behavior of buyers

Posted by Keiko Tokuda, Google Content Network Marketing Team