A few weeks ago, we announced a new tool designed to bring the power, speed, and relevancy of Google search to retail websites. With Black Friday (and Cyber Monday!) right around the corner we wanted to use this Holiday Campaign Countdown post to arm you with information for retail clients who may be shopping around for a new website search solution (pun intended).
As a hosted product, Google Commerce Search (GCS) installs quickly, scales effortlessly, and provides sub-second response times, even during seasonal traffic spikes. With advanced search features like spelling correction, automatic stemming, and custom synonyms, users will find what they're looking for without unnecessary clicks. Finally, Google Commerce Search is powered by the retailer's Google Merchant Center feed, streamlining implementation. Check out the full list of features in this overview video:
GCS provides visitors with an improved shopping experience, which can drive higher visitor-to-buyer conversion rates. While the conversion rates of most retailers is around 3%1, the best-performing sites have been able to achieve much higher conversion rates – even reaching double digits. Google Commerce Search can help bridge the gap between user expectation and on-site technology, while freeing retailers to do what they do best, creating and selling products.
To learn more, be sure to sign up for an upcoming webinar on December 3rd. If you're unable to make it, you can learn more at google.com/commercesearch.
[1]Trends 2009: US Online Retail, Forrester Research, Inc., April 2009
