Segmenting AdWords traffic: Google Analytics in 60 seconds

Need to find out how users searching on specific terms interact with your client's site? Need to know right away? In no time at all, find out how to use Advanced Segmentation in Google Analytics to analyze specific portions of your client's traffic. The latest Analytics in 60 Seconds video is your step-by-step guide to creating and saving segments.



Best of all, you can apply the segment you create to reports and historical data, meaning you can retroactively analyze site traffic. For more video tips that only take a minute, check out the Google Analytics in 60 Seconds playlist on the Google Analytics YouTube Channel.

Posted by Agency Ad Solutions Blog team