Help answer those "what if" questions with bid simulator

When thinking about the past, the feeling of "what if?" can be irksome. What if you'd taken that job in Tuscaloosa? What if you'd actually gone on that blind date? We're aiming to ease that feeling a bit, at least when it comes to setting your maximum CPC bids. We've just launched a new feature in the AdWords interface: the bid simulator, which estimates the clicks, cost, and impressions your ads could have received in the last seven days had you set different maximum CPC bids.

By using this information, you can gain a better understanding of how changing your maximum CPC bids could have impacted your performance, helping you reduce trial and error and bid more optimally. The feature can be found in the maximum CPC column on the Keywords tab of your account, where you'll see a bid simulator icon for keywords with available data. Check out the video below to see the bid simulator in action.



For more details on the feature and how it can help you help your clients, see our post on the Inside AdWords blog and check out the Help Center information.

Posted by Courtney Lischke, Product Marketing Manager