Quality Score fact of the week

This week, we bring you the final fact in our Quality Score series. We hope you've found the content helpful and informative. Last but not least, our fact this week is:

Quality is given extra consideration when determining which ads appear in the top positions. For ad placement in top positions above Google search results, we use the same Ad Rank formula as we do for all other search ads, based on your Quality Score and CPC bid. However, in order to ensure that the highest-quality ads show above search results, only ads that exceed a certain Quality Score and CPC bid threshold are eligible to appear in these positions. The CPC bid threshold for these positions is determined by the matched keyword's Quality Score; the higher Quality Score, the lower the CPC threshold.

Posted by Dan Friedman, Product Marketing Manager