Quality Score resource: Search ads quality guide

It's that time of the year again, when kids dust off their textbooks and head back to the classroom. In the spirit of learning, we wanted to help you make the grade on Quality Score knowledge with the Search Ads Quality Getting Started Guide. The guide covers a range of topics relating to Quality Score, including how it affects your rank, how it affects your cost-per-click, and how to improve it. You'll even hear from our Chief Economist, Hal Varian, on how the ad auction works.

Use it to learn, refresh, or review the foundations of Quality Score. You may even want to share it with clients to help them understand how their ads are shown on Google.com.

Posted by Agency Ad Solutions Blog Team