Google Apps goes global

Posted by Sanjay Raman, Google Apps Product Manager

Our mission is to "organize the world's information and make it universally accessible and useful." Note that twice in this eleven-word mission statement, we mention that this is a global effort, not just a problem we're solving only for English-speaking users in the U.S. That global focus is critical, because fully 65% of Internet users around the world speak a language other than English. In fact, the Internet's top 10 languages still only account for around 85% of users -- and the remaining 15% represents almost 200 million people.

As part of our broader effort to make Google accessible to more people in their native languages, we're announcing a number of updates for Google Apps, our customizable package of hosted communication and collaboration applications for businesses, schools, and other organizations. Several features and components previously available only to English users and administrators of Google Apps are now available in other languages, too. Here's a quick rundown of what's new for non-English speakers:

• Google Apps Premier Edition for companies and organizations needing an uptime guarantee for email service, 10 gigabytes of email storage per user, integration APIs and multi-lingual telephone support for critical issues (support experts are available in English, French, Italian, German, Spanish and Dutch). Also, for a limited time, you can try Premier Edition for free for 30 days.
  
• Google Apps Partner Edition for ISPs and portals that want to offer Gmail and other applications to their subscribers.
  
• Google Docs & Spreadsheets, which lets Google Apps users create and collaborate in real time, right from their browsers.
• The Start Page, a central place for Google Apps users to preview their inboxes, calendars and documents, access their organizations' essential content, and search the web.
• A more user-friendly control panel interface for Google Apps administrators.
• Mail migration tools for administrators who want to switch from a different email system (available with Premier and Education Editions only).

Not only are we adding these features to the languages Google Apps already supports; we're also rolling Google Apps out in six more languages. Here's the full list: French, Italian, German, Spanish, Dutch, Swedish, Norwegian, Danish, Finnish, Turkish, Polish, Ukrainian, Czech, Russian, Chinese (Simplified), Chinese (Traditional), Japanese, Korean, Brazilian Portuguese, Thai, Vietnamese, Arabic, Hebrew, Indonesian, Hungarian, UK English and US English.

Gaby Ramirez (Galeria 1)

Fotos:
Revistas FHM, TV Pasillo, Mi Guia y TVyNovelas

Otras Fotos:

Gaby Ramirez (Galeria 2)

Gaby Ramirez (Galeria 3)

Gaby Ramirez (Topless H Extremo)

Blade Runner

Considerada una película de culto, Blade Runner (1982) podría clasificarse no sólo como ciencia ficción, sino un ejemplo futurista del nuevo cine noir norteamericano. Basada en la novela de Philip K. Dick "¿Sueñan los Androides con Ovejas Eléctricas?" (Do Androids Dream of Electric Sheep?), este filme dirigido brillantemente por Ridley Scott y estelarizada por Harrison Ford, Rutger Hauer, Edward James Olmos y Daryl Hannah se sitúa en el ahora no tan lejano 2019, en la ciudad de Los Angeles. La trama gira alrededor de los denominados Replicantes, que son humanoides creados mediante ingeniería genética (idénticos externamente a los humanos) y diseñados para realizar trabajos en las colonias fuera de nuestro planeta. Proscritos en la Tierra, cualquier Replicante que ose pisar suelo terrestre es perseguido y eliminado por agentes especiales (humanos) llamados Blade Runners. Rick Deckard (Harrison Ford) es un Blade Runner a punto de retirarse, cuando es comisionado junto a su compañero Gaff (Olmos) para perseguir a cuatro humanoides rebeldes bastante violentos (asesinaron un Blade Runner), lidereados por Roy Batty (Rutger Hauer). Creados por la Corporación Tyrell, los Replicantes buscan llegar hasta su creador para encontrar las respuestas para prolongar sus existencias (ya que tienen una vida limitada). Por su parte, Deckard conoce en Tyrell a Rachael (Sean Young), una sofisticada Replicante que incluso cree que es humana (posee recuerdos en su memoria) y de la cual Deckard parece enamorarse. El encuentro final entre Deckard y Batty es simplemente de antología.

Blade Runner es un filme que en su debut no fue del todo valorado y pasó desapercibido. Gracias a su favorable respuesta a nivel internacional y sus críticas positivas entre los especialistas, logró finalmente llamar la atención del público norteamericano, que lo considera actualmente entre las 100 mejores películas de la historia del cine hollywoodense. Llena de simbolismos, no sólo de los poderes fácticos de las corporaciones, sino por la ausencia de luz, una emigración de humanos hacia nuevos mundos dejando atrás un planeta decadente, sin siquiera animales vivos y repleto de publicidad japonesa (que ha superado a la economía americana), Blade Runner es una experiencia fílmica que no se debe dejar pasar. Hay que analizar las imágenes y los mensajes subliminales para poder apreciar en toda su dimensión esta cinta tan enfocada el origen, el sentido y el final de la existencia los seres, sean o no humanos. Ya lo dijo respecto a su vida el humanoide Batty en sus últimas palabras: "Todos esos momentos se perderán en el tiempo como lágrimas en la lluvia".

Blade Runner: **** (Excelente)

Google Finance in Canada - for real

Posted by Dion Loy, Google Finance Engineer

Though it was noted a bit earlier, now we're really pleased to introduce Google Finance Canada, a localized version of Google Finance tailored specifically, as you might guess, for Canadian investors. Canadians are the second largest group of Google Finance users, and as a Canadian myself, I'm excited to see Canadian financial information presented in the familiar easy to use Google Finance format. This new edition includes:

• Top financial news from Canadian sources
• Search with a preference for Canadian companies
• Front-page high level economic data from the Bank of Canada
• Portfolios in Canadian currency (or the currency of your choice)
• Equity data from the Toronto Stock Exchange, TSX Venture Exchange, and Canadian mutual funds

In addition, stock quotes and charts for Canadian-listed companies are now available through the Google.com web search.

Odalys Ramirez (Galeria 1)

Fotos:
Revista H para Hombres

Otras fotos:
Odalys Ramirez (Galeria 2)

Odalys Ramirez (Galeria 3)

How to use the new Search Query Performance report

For those who haven’t already noticed, we recently introduced the Search Query Performance report in the AdWords Report Center. This new report shows performance data for the search queries that triggered your ads that were clicked on to show. More importantly, this data can be used to gain a better understanding of how users are finding your ads and how they react to them.

Since the new report includes both search queries and the corresponding performance data, the report is commonly used to fine tune existing keyword lists. Specifically, you can use this report to identify both new keywords and negative keywords that you'd like to add to your account to better specify when you'd like your ad to appear.

Here’s a quick example:
Say you’re an online florist and you're working on adding some more keywords to your Anniversary campaign. Not a bad idea, since your campaign currently contains one ad group with the following keywords:

'anniversary'
'anniversary flowers'
'wedding anniversary flowers'

Rather than simply guessing which new keywords to add, you decide to first find out what users (a.k.a. potential customers) are searching on when they find and click on your anniversary-related ads today. To do so, you run a Search Query Performance report. Here's what your report looks like:

(Click the screen shot for a full-size image.)

Based on the data above, your ads are showing when users search on 'anniversary flowers,' but they're also appearing on these queries:

anniversary bouquet
anniversary gifts
anniversary centerpieces

The Search Query Match Type status for these queries is "broad." This means that keywords in your account that are similar to these queries are enabling your ads to be shown. Since 'anniversary bouquet' and 'anniversary gifts' are highly relevant to your product offering, you might consider adding them as keywords to this campaign. This will ensure that your ads will always show on these queries. Take it a step further, and create two new ad groups with ad text specific to gifts and bouquets.

If you don’t want your ads showing on queries like 'anniversary centerpieces' because you sell bouquets and not arrangements, you might consider adding 'centerpieces' as a negative match keyword. However, keep in mind that users may find your ad relevant even if the query they used to find and click on your ad didn't correspond exactly to the product(s) advertised. For example, in the report above, you'll see that users who found your ad using the search query 'anniversary centerpieces' clicked on your ad and also converted on your website.

Finding new keywords and new negative keywords is just one way use this new report. You could also use it to:

• Delete existing keywords and replace them with better targeted keywords
• Create more tightly knit ad groups based on common groups of search queries
• Ensure you've selected the correct match type (i.e. broad, phrase, exact, or negative) for existing keywords

Lastly, it’s important to keep the following points in mind when analyzing a Search Query Performance report:

• The report only includes queries for ads that were shown and clicked on
• The report includes search network data only
• Search query performance data is available from May 2, 2007 and onward
• Search queries are different from keywords, so data from this report will most likely not match up to a Keyword Performance report or your Campaign Summary page
  

Instructions on how to run a Search Query Performance report can be found here. For more information on the new report, check out the AdWords Help Center.

Posted by Judy, Inside AdWords crew

Vintage Cars

Salty Coffee - Story

He met her on a party. She was so outstanding, many guys chasing after her, while he so normal, nobody paid attention to him.

At the end of the party, he invited her to have coffee with him, she was surprised, but due to being polite, she promised. They sat in a nice coffee shop, he was too nervous to say anything, she felt uncomfortable, she thought, please, let me go home.... suddenly he asked the waiter. "would you please give me some salt? I'd like to put it in my coffee."

Everybody stared at him, so strange! His face turned red, but still, he put the salt in his coffee and drank it.

She asked him curiously; why you have this hobby? He replied: "when I was a little boy, I was living near the sea, I like playing in the sea, I could feel the taste of the sea, just like the taste of the salty coffee. Now every time I have the salty coffee, I always think of my childhood, think of my hometown, I miss my hometown so much, I miss my parents who are still living there". While saying that tears filled his eyes. She was deeply touched.

That's his true feeling, from
the bottom of his heart. A man who can tell out his homesickness, he must be a man who loves home, cares about home, has responsibility of home.

Then she also started to speak, spoke about her faraway hometown, her childhood, her family. That was a really nice talk, also a beautiful beginning of their story.

They continued to date. She found that actually he was a man who meets all her demands; he had tolerance, was kind hearted, warm, careful. He was such a good person but she almost missed him! Thanks to his salty coffee!

Then the story was just like every beautiful love story , the princess married to the prince, then they were living the happy life... And, every time she made coffee for him, she put some salt in the coffee e, as she knew that's the way he liked it.

After 40 years, he passed away, left her a letter which said: "My dearest, please forgive me, forgive my whole life lie. This was the only lie I said to you---the salty coffee.

Remember the first time we dated? I was so nervous at that time, actually I wanted some sugar, but I said salt. It was hard for me to change so I just went ahead.I never thought that could be the start of our communication! I tried to tell you the truth many times in my life, but I was too afraid to do that, as I have promised not to lie to you for anything..

Now I'm dying, I afraid of nothing so I tell you the truth: I don't like the salty coffee, what a strange bad taste.. But I have had the salty coffee for my whole life! Since I knew you, I never feel sorry for anything I do for you.

" Having you with me is my biggest happiness for my whole life. If I can live for the second time, still want to know you and have you for my whole life,even though I have to drink the salty coffee again".

Her tears made the letter totally wet.Someday, someone asked her: what's the taste of salty coffee?

It's sweet. She replied.

Love is not 2 forget but 2 forgive, not 2 c but 2 understand, not 2 hear but 2 listen, not 2
let go but 2 HOLD ON !!!!

Don't ever leave the one you love for the one you like, because the one you like will leave you for the one they love.

Campaign Optimizer now available

Today, we're happy to announce the launch of a new ad performance tool called Campaign Optimizer. It's an on-demand AdWords tool that provides personalized campaign ideas in just minutes. We're always looking for ways to help you improve your account performance and increase your advertising return, and we're excited that this tool can help jumpstart your optimization efforts. To start, click on the 'Optimize Campaign' link on the 'Campaign Summary' page, as shown in this screenshot below.

(Click the screenshot for a full-size image.)

Here's how Campaign Optimizer works: first, the tool analyzes your campaign to see what settings have or haven't worked well for you recently -- this process typically takes a minute or less. Next, it generates a customized proposal of ideas for your campaign aimed at improving your performance. Finally, you'll be able to review each proposed change and apply the ones you like directly to your campaign. As you can see in the screenshot below, it's easy to evaluate each change.

(Click the screenshot for a full-size image.)

Here are some of the ideas that Campaign Optimizer might propose to help improve your campaign's performance:

• Change daily budget. Budget adjustments can affect your ad visibility and bring you more traffic.


• Add new keywords. Campaign Optimizer proposes targeted keywords that relate to your landing page.


• Change keyword matching options. The right matching option can help you reach customers more effectively.


• Adjust keyword maximum cost-per-click bid. Your maximum CPC bid (in addition to your ad quality) affects your ad position.


• Change ad text. Your ad text affects your click-through rate.

Since Campaign Optimizer is an automated tool, we suggest that it be the first step -- not the last -- in optimizing your account. You'll find that Campaign Optimizer is more effective on campaigns that have been running for at least two weeks. Use it to generate ideas and provide direction for your own optimization efforts. Once you've used Campaign Optimizer, you might review our optimization resources, as well as our previous posts on optimization tips for additional information on how to improve your account.

Try Campaign Optimizer now and let us know what you think by clicking on the feedback link on the right side of your Campaign Optimizer proposal.

Posted by Vivian, Inside AdWords crew

Blogger

Si aún no cuenta con un blog propio, nunca es tarde para empezar. Independientemente del contenido que desea publicar, es necesario elegir adecuadamente la plataforma para desarrollarlo. Este blog (La Guarida del Bigfoot) se hace y se aloja en el sitio de Blogspot, mediante el sistema de publicación (CMS) denominado Blogger. Este sistema fue creado por Pyra Labs en agosto de 1999 y se le considera uno de los factores para la popularización de los blogs, debido a su facilidad de uso. Pyra Labs fue adquirida por Google en febrero del 2003, lo que permitió el acceso por medio de su buscador, así como hacer gratuitas algunas facilidades previamente restringidas en el Blogger. Google también adquirió a la compañía Picasa, cuya tecnología permitió subir y albergar las imágenes de los blogs. En mayo 9 del 2004, Blogger introdujo un nuevo diseño, incluyendo plantillas compatibles CSS, páginas individuales de archivo para posteos, comentarios y publicación vía e-mail. El 14 de agosto del 2006, Blogger no sólo lanzó una nueva versión de su plataforma (llamada Invader), sino comenzó a migrar todos los blogs a los servidores de Google, terminando en mayo del 2007. Esto aseguró una mayor confiabilidad del servicio, gracias a la calidad de sus servidores. El Blogger actual permite la organización por etiquetas, la edición de la plantilla mediante el arrastre de los elementos, permisos de lectura (para blogs privados) y nuevas opciones de publicación (Web Feed). En la actualidad, prácticamente ya no se requiere de conocimientos de HTML para publicar un blog.

Comparándolo con otros sistemas, podemos decir que Blogger es el más popular. Se caracteriza por su facilidad de uso y porque gracias a él, la comunidad mundial de blogs creció rápidamente.
Una vez creada la cuenta, se define el idioma y se elige la plantilla que va a definir la apariencia del blog de una lista predefinida de modelos, dependiendo del que mejor se adapte a su preferencia. Si se cuenta con conocimientos de diseño y de HTML se puede personalizar la plantilla para que luzca completamente original. En Blogger los mensajes se escriben en una caja de texto, donde se eligen los atributos, como poner la tipografía en negrita, itálica y también insertar links. Una vez que se "postean" los mensajes, éstos quedan guardados en la base de datos de Blogger. Para que desplieguen en el sitio, hay que seleccionar "publicar entrada". La publicación del weblog es gratuita en Blogspot. Con este sistema, el sitio puede verse en la dirección correspondiente al nombre de usuario (por ejemplo: usuario.blogspot.com). La otra alternativa es publicarlo en su propio hosting, subiendo el material vía FTP, pero dicha opción implica costos del servidor. Su único defecto es la falta de opciones avanzadas, sólo disponibles en el Blogger Pro (el cual tiene un costo).

Otro sistema popular es el Movable Type, el cual es el técnicamente más completo que existe a la fecha. Requiere de ciertos conocimientos técnicos para su instalación y puesta en marcha, pero luego brinda ciertas ventajas (aunque algunos servicios de hosting no soportan esas características, como Perl, CGI, etc.). Contiene un sistema integrado de comentarios, para que los lectores puedan dejar sus opiniones. Su principal diferencia es la capacidad de personalización de todos los elementos del weblog, como plantillas, categorías, manejo de archivos, etc. aunque requiere de cierto nivel de conocimiento para aprovecharlos. Además su servicio NO es gratuito. En cuanto a facilidad, el Pitas puede definirse como el sistema más sencillo de todos. Para registrarse sólo hay que elegir un nombre de usuario, que luego será el definitivo en el sitio (usuario.pitas.com). El archivo de mensajes se controla automáticamente por lo que sólo es necesario escribir los "posteos" y nada más. Su punto débil son las plantillas que se tiene para elegir, aunque existe la opción "make custom changes" que permite definir cada detalle del aspecto visual del blog, pero requiere de conocimientos de HTML. Tiene demasiadas limitaciones, desde el manejo de plantillas y estilos, hasta los archivos y las fechas. A continuación se visualiza una tabla comparativa de sistemas, tomada de blogdir.com:


Por lo anteriormente señalado, recomiendo ampliamente el sistema de Blogger, que proporciona los elementos necesario para publicar y albergar un blog sin costo alguno, a diferencia del Movable Type que tiene costo y de Pitas, el cual es muy limitado. Por último, es recomendable anunciarse en los directorios de blogs, para que los visitantes tengan una vía de acceso al suyo.

Sitio Web:
http://www.blogger.com/

http://www.blogspot.com/

Sunny Leone (Galeria 2)

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