Last week, YouTube and SEMPO hosted a social marketing panel, "How to run a successful social campaign," for SEMPO's San Francisco and Los Angeles working groups. The panel featured speakers from YouTube, Facebook, Twitter, and Athena East, and highlighted the unique products available to marketers, and best practices for executing measurable, impactful social advertising strategies.
Derek Gordon of Yield Software was there, and shared what he learned in today's Mediapost Search Insider column.
Click here for his complete update.
Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts
Tweet Your Wedding
{Click on Post to see video}
I came across this video and story last month, and I just think it is the epitome of where social media is right now.
I love when our clients allow us to tweet their wedding, as things happen. It gives them the ability go back and see things from our point of view.
But this is the icing on the cake. Pun intended.
If you aren't following us on Twitter... why not?
I love when our clients allow us to tweet their wedding, as things happen. It gives them the ability go back and see things from our point of view.
But this is the icing on the cake. Pun intended.
If you aren't following us on Twitter... why not?
December webinar schedule
We're pleased to share the current webinar schedule for December 2009, ranging from account security tips to industry research and strategies. The schedule is listed below, and class descriptions can be found on the Google Training site.
ThinkHealth - Online Video for Health Marketers
Tuesday, December 8th at 10amPST / 12pmCST / 1pmEST
Register here
Driving Brand Engagement among Social Media Users
Tuesday, December 8th at 11amPST / 1pmCST / 2pmEST
Register here
Google Account Security: Tips & Best Practices
Thursday, December 10th at 11amPST / 1pmCST / 2pmEST
Registration password: agency1
Register here
Google and Compete Present: Refining the Travel Search Process
Tuesday, December 15th at 10amPST / 12pmCST / 1pmEST
Register here
Also, if you missed out on past sessions such as Display Week or the Holiday Webmaster Webinar, be sure to check out on-demand recordings of them here.
ThinkHealth - Online Video for Health Marketers
Tuesday, December 8th at 10amPST / 12pmCST / 1pmEST
Register here
Driving Brand Engagement among Social Media Users
Tuesday, December 8th at 11amPST / 1pmCST / 2pmEST
Register here
Google Account Security: Tips & Best Practices
Thursday, December 10th at 11amPST / 1pmCST / 2pmEST
Registration password: agency1
Register here
Google and Compete Present: Refining the Travel Search Process
Tuesday, December 15th at 10amPST / 12pmCST / 1pmEST
Register here
Also, if you missed out on past sessions such as Display Week or the Holiday Webmaster Webinar, be sure to check out on-demand recordings of them here.
Advertising Week 2009: Highlights From the Big Apple
Last week was Advertising Week, New York City's annual gathering of Mad Men and media mavens from across the globe. Here are some highlights from Google and YouTube's participation during the week:
87 cool things... to do with YouTube & Google. As we highlighted in last week's blog post, Andy Berndt, Managing Director of the Google Creative Lab, and Tom Uglow, a Creative Lead in the Lab, took the stage on Monday to present 87 cool applications of Google and YouTube tools. While Google and YouTube create tools and platforms, marketers and agencies are the actual architects of their visions. Andy highlighted mashups and annotations, as well as experiments with data usage. Flip through Andy's list and see which examples spark an idea for your client or brand.
Rock on. On Tuesday evening, we hosted 700 agency guests at the YouTube Battle of the Ad Bands. After 20,000 votes and video views from the advertising community on the first-ever YouTube Advertising Week channel, six finalists took to the stage. For the second year in a row, McCann Erickson took home the trophy.
Social Media for Social Change. Later in the week, we co-sponsored a social media panel with the Ad Council. Suzie Reider, YouTube's head of advertising sales and marketing, led a discussion around how innovative thinkers are using social media for the benefit of the global community. The panelists covered everything from Charity Water's use of user-generated videos to R/GA's national public service advertising campaign with The Ad Council, "That's Not Cool." In a week filled with talk about ad spend and metrics, this panel showed the larger, global potential for these new media. (You can view the panel in its entirety on Fast.Forward.'s YouTube channel.)
The End of Digital Media? At the IAB's MIXX conference Google's President of Global Sales and Business Development, Nikesh Aurora, took the floor to speak about the future. During his keynote, he made some predictions: (1) Everything will be localized down to you. Personalization will be the norm, as in this augmented reality application. (2) We'll contribute to the creation of new generations of information. We're now creating new types of information that simply couldn't exist in an analog world -- and they'll all live online. (3) Marketing is the new finance. Data will drive intelligent marketing decisions across media. (4) All advertising will be engaging. "Digital Marketing" will be a redundant, dead term. In the future, all marketing will be digital, personal, engaging, and measurable.
Check out more highlights from the week on the "More" section of the official Advertising Week YouTube Channel. Hope to see you next year!
87 cool things... to do with YouTube & Google. As we highlighted in last week's blog post, Andy Berndt, Managing Director of the Google Creative Lab, and Tom Uglow, a Creative Lead in the Lab, took the stage on Monday to present 87 cool applications of Google and YouTube tools. While Google and YouTube create tools and platforms, marketers and agencies are the actual architects of their visions. Andy highlighted mashups and annotations, as well as experiments with data usage. Flip through Andy's list and see which examples spark an idea for your client or brand.
Rock on. On Tuesday evening, we hosted 700 agency guests at the YouTube Battle of the Ad Bands. After 20,000 votes and video views from the advertising community on the first-ever YouTube Advertising Week channel, six finalists took to the stage. For the second year in a row, McCann Erickson took home the trophy.
Social Media for Social Change. Later in the week, we co-sponsored a social media panel with the Ad Council. Suzie Reider, YouTube's head of advertising sales and marketing, led a discussion around how innovative thinkers are using social media for the benefit of the global community. The panelists covered everything from Charity Water's use of user-generated videos to R/GA's national public service advertising campaign with The Ad Council, "That's Not Cool." In a week filled with talk about ad spend and metrics, this panel showed the larger, global potential for these new media. (You can view the panel in its entirety on Fast.Forward.'s YouTube channel.)
The End of Digital Media? At the IAB's MIXX conference Google's President of Global Sales and Business Development, Nikesh Aurora, took the floor to speak about the future. During his keynote, he made some predictions: (1) Everything will be localized down to you. Personalization will be the norm, as in this augmented reality application. (2) We'll contribute to the creation of new generations of information. We're now creating new types of information that simply couldn't exist in an analog world -- and they'll all live online. (3) Marketing is the new finance. Data will drive intelligent marketing decisions across media. (4) All advertising will be engaging. "Digital Marketing" will be a redundant, dead term. In the future, all marketing will be digital, personal, engaging, and measurable.
Check out more highlights from the week on the "More" section of the official Advertising Week YouTube Channel. Hope to see you next year!
Social Media Soiree Recap!
Remember our Social Media Workshop we were promoting last week? Well if you weren't there, you totally missed out! The workshop was a huge success and we are so thankful Leah from Celebrations let us use Cafe C's awesome venue!
Our topics included blogger tips and how to set up a company blog, learning how to tweet, and learning how to utilize facebook for your business. Overwhelming? Yes, but totally fun and worth it!
And we even took some time to mingle and discuss what we've learned...
Jeremiah and Jena from AP Limo:
Betsy from The Plant Shoppe and Becky from Eric Redmond Music
Kristin from Footstone Photography and Intern Erinn from MasterPiece Weddings
Our topics included blogger tips and how to set up a company blog, learning how to tweet, and learning how to utilize facebook for your business. Overwhelming? Yes, but totally fun and worth it!
Just look at everyone hard at work!
Debbie of Ms. Debbie's Sugar Art
Jarad & Lauren of 
Amy of A'vie Weddings & Events, Kristin from Footstone Photography, and our very own Melissa of MasterPiece Weddings
And we even took some time to mingle and discuss what we've learned...
Dawn from Party Time Rentals, Ana Soler from Golden Ocala and Stewart Powers from Powers Photography:
Jeremiah and Jena from AP Limo:
Betsy from The Plant Shoppe and Becky from Eric Redmond Music
Kristin from Footstone Photography and Intern Erinn from MasterPiece Weddings
We have already seen so many people take advantage of what they've learned...check out what they have been working on!
G-Nys Entertainment on Facebook
The Plant Shoppe on Facebook
The Gator Cater
Keep an eye out for these vendors on facebook, blogger, and twitter! They are taking social media by storm!
Social Media Monday!
Tomorrow at Cafe C (in Gainesville, FL) we are hosting a Social Media Workshop.
Basically, what the heck is Social Media? What does it mean to you? How can you grow your business by properly utlizing Social Media (ie: Twitter, Blogging and Facebook, and much, much more!)
Also discussed will be:
• The importance of utilizing your blog (or a blog in general)
• How to communicate with your audience• Getting the most out of your SEO (Search Engine Optimization)
• Generating Traffic to your blog
• How to use FB for your business to gain business (and in turn income)
• How to turn fans into clients
• Utilizing Twitter for your market
• And Much, Much more!
Space is still limited and there are some seats available, you must RSVP! So email melissa {at} masterpieceweddings {dot} net - to make sure your space is reserved!
Case study: "That's Not Cool" campaign
How do you get teenagers to take note of an important message? By engaging them with compelling creative "where they're already having conversations," explains Erin Noonan, account manager for worldwide interactive agency R/GA. For a recent public service campaign by the Ad Council, the Family Violence Prevention Fund, and R/GA, that meant creating an immersive 360 campaign, and using some key media to capture attention: a custom website, display ads, a YouTube Channel, and social networking sites.
The goal of the campaign was to encourage teens to "draw their digital line" when faced with online harassment and let others know "That's Not Cool." By integrating the various media elements, the message reached over 18 million users and generated over 135,000 video views, with traffic still increasing to date. To find out how the teams created their eye-catching campaign and got it in front of millions of teens, download the full case study.
The goal of the campaign was to encourage teens to "draw their digital line" when faced with online harassment and let others know "That's Not Cool." By integrating the various media elements, the message reached over 18 million users and generated over 135,000 video views, with traffic still increasing to date. To find out how the teams created their eye-catching campaign and got it in front of millions of teens, download the full case study.
SES San Jose Discount Code
Planning to attend SES San Jose? If so, be sure to register using the discount code 20GOO for a 20% discount on your conference pass.
While at the conference, be sure to stop by the Google booth and to listen in on the panels with Google speakers, ranging from Google Analytics to ads quality. In addition, on day 1 of the event, Google and YouTube, along with Clickz, are sponsoring Social Media & Video Strategies, where we'll share how you can promote your clients' videos and execute successful campaigns via social media sites and Twitter. Finally, don't miss the Google sponsored sessions: Convert Your Visitors to Customers and Google Analytics and Website Optimizer, Secrets Revealed!
While at the conference, be sure to stop by the Google booth and to listen in on the panels with Google speakers, ranging from Google Analytics to ads quality. In addition, on day 1 of the event, Google and YouTube, along with Clickz, are sponsoring Social Media & Video Strategies, where we'll share how you can promote your clients' videos and execute successful campaigns via social media sites and Twitter. Finally, don't miss the Google sponsored sessions: Convert Your Visitors to Customers and Google Analytics and Website Optimizer, Secrets Revealed!
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