Measure the phone calls you get from AdWords

[Note: This has been cross-posted from the Inside AdWords Blog]

What if you found out that your AdWords campaigns were bringing you more customers than you realized?

Zac Stafford, Senior Search Strategist at Nina Hale Search Marketing in Minneapolis, MN, recently discovered that this was true for his client, modern furniture retailer Room & Board. Stafford saw some encouraging results as an early beta tester of AdWords call metrics, a new feature that automatically includes a unique phone number in your ads to measure the calls that you receive from AdWords.

“By cross-checking our call metrics reports with our sales records, we saw that half the people who called the toll free number in our ad purchased online but the other half purchased in a store. Before using call metrics, we determined our ROI just by looking at the online sales numbers. Now we have proof that online search ad campaigns drive in-store purchases.”

Today we're announcing that AdWords call metrics is available for more advertisers, making it easier than ever to measure the phone calls that AdWords generates for your business. Using the technology behind Google Voice, call metrics assigns your campaign a unique phone number which is automatically inserted into your ad on both desktop and high-end mobile devices, where the number is clickable.

Call metrics ad at the top of the search results:

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Call metrics at the right of the search results:

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Call metrics ad on a high-end mobile device:

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When a user calls the number in your ad, the call is automatically routed to your business, and AdWords notes that this call took place. Then, when you look at your AdWords reports, you’ll see the number of calls generated by each campaign, call duration, and in the near future, caller area code. You'll still only pay for clicks on your ads, but we intend to charge for call metrics in the future.

Once you know where your calls are coming from, you can refine your marketing strategy to make sure you’re getting the most out of your ads. For example, you could test different ad text variations to see which results in the most calls or reallocate budget to campaigns that truly bring you the highest ROI.

Currently, call metrics is only available to a limited number of US advertisers. We plan to make the feature available to more advertisers in the coming months. To find out if call metrics is available in your account and to learn more about the feature, visit Google Ad Innovations.

Additionally, if you want to see call metrics in action, watch the video above.

Posted by Surojit Chatterjee, Senior Product Manager, AdWords

Tracking your ad clicks with dynamic destination URLs

Today, we're announcing an update to ValueTrack, a feature for those of you who use third-party tracking software or have access to your web logs. Using the features previously announced, we made it easy to track your search and content campaigns separately by adding special parameters to your destination URLs. With the additional ValueTrack enhancements available today, you can track even more detail including the keyword matching option for your ad clicks.

Starting now, your destination URL can include the {matchtype} and {network} parameters. Here's a quick example of how you might use these parameters:

Let's say you have a keyword-targeted campaign running on Google search, search partners, and the Google Display Network. If your website is www.yoursite.com, you can use the new and existing ValueTrack parameters in your AdWords campaign to set the destination URL to: http://www.yoursite.com/?keyword={keyword}&matchtype={matchtype}&source={network}.

If an ad click comes from a search partner, and the keyword that triggered the ad, used cars, is a broad match keyword, in your web logs you will find that the ValueTrack parameters in the URL have been replaced with the following:

{keyword} = used cars

{matchtype} = b

{network} = s

In your web logs you will see: http://www.yoursite.com/?keyword=used%20cars&matchtype=b&source=s

To learn more about all of the ValueTrack parameters and see additional examples, visit the AdWords Help Center.

Posted by Jason Shafton, Product Marketing Manager

Google Instant: A More Innovative Approach to Search

Today, we announced the launch of Google Instant, an innovative new Google.com interface that creates an interactive search experience for users by predicting their query as they type and instantly showing updated results.

This new interface applies to both search results and related ads. Therefore, we expect increased user engagement with our search services, including ads.

For a complete update on changes to the users' search experience, please visit the Official Google Blog. For details on how this may affect advertisers, visit the Inside AdWords Blog.

Posted by Katie Wasilenko, Agency Team

Enhanced CPC: Additional insight to boost your bidding strategy and increase client ROI

Yesterday we announced Enhanced CPC, a new bid management feature for Max CPC campaigns that aims to increase conversions while maintaining or lowering your cost per conversion. As an agency, the bidding strategy that you use for your clients undoubtedly takes into account a wealth of information that's unique to each of their businesses. Enhanced CPC is designed to supplement your existing bidding strategy with insight that Google has into the types of auctions that convert well for your clients.

Each time an ad is eligible to appear, Enhanced CPC predicts the likelihood that the ad will convert and automatically raises or lowers the ad's current Max CPC bid. Whether you manually manage Max CPC bids on your clients' behalf or use an in-house or third party bid management solution, Enhanced CPC can help you increase your client's conversions while decreasing or maintaining their overall cost-per-conversion.

By analyzing the auctions that have converted well for your clients in the past, the AdWords system identifies correlations between these conversions and specific auction characteristics: the user's geographic location, browser, operating system; the time of day that the user was searching; specific content present on a Display Network site; and many additional factors. When Enhanced CPC is enabled, the system calculates a predicted conversion rate based on this historical conversion data and then raises or lowers your Max CPC accordingly. Note that Enhanced CPC may bid up to 30% above your set Max CPC bid if a conversion is likely.

ClearSearch Media, an online media company with a focus on search engine marketing, recently saw success after testing Enhanced CPC with their client BidCactus. As Jon Simmons, founder of ClearSearch Media, explained, "The results of using Enhanced CPC to automatically adjust bids for BidCactus were impressive. We saw a 27% lift in conversions, with a 7.6% decrease in cost per conversion. Conversion rates increased by 16% overall." Paul Langtry, managing director for clearsearchmedia.com, adds, “Enhanced CPC gives us peace of mind. We can rest assured that if there’s an opportunity, we’ll capture it."

Enhanced CPC is easy to enable via a checkbox in the 'Bidding and Budget' section of the Settings tab within your campaign. While you'll need to log into an AdWords account to enable Enhanced CPC, you'll still be able to manage Max CPC bids on behalf of your clients using the API or the AdWords user interface.

Testing the feature is low-risk due to performance checks built into the product. Enhanced CPC initially modifies bids on 50% of traffic, reserving the other 50% of traffic as a control group. Only when results are strong will the product begin modifying bids on a larger percentage of traffic.

To learn more about Enhanced CPC, visit Google Ad Innovations.

Posted by Lisa Coffey, Product Marketing Manager

New My Client Center features: search across accounts and labels

(cross-posted from the Inside AdWords Blog)

If you use My Client Center (MCC), over the last few weeks you might have noticed that we've added some new features to your MCC interface. We've introduced search across accounts, labels, and simplified dashboard buttons.

Search across accounts

With this feature, you can search across all of the accounts linked to your MCC. When you search, your results will include accounts, campaigns, ad groups, ads, keywords, and placements that match your search term. Let's say you want to find all keywords related to Canada. Just enter the search term "canada" and we'll show you results that match that term. Learn more

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Labels

Labels help you organize your accounts into groups or flag clients that require attention. You can identify important clients with the label "High Priority," mark active vs. inactive accounts, or identify accounts belonging to the same client. Then, you can filter your dashboard to quickly view all accounts with a specific label. Learn more

Simplified dashboard buttons

We noticed that as we added features to the new MCC interface, the buttons on the dashboard were getting a bit crowded. We’ve made some changes to clean things up and make it easier for you to quickly manage your client accounts.

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To let us know what you think of these features and the new interface, click "Send Feedback" in your account.

Posted by Jason Shafton, Product Marketing Manager

New keyword targeting feature rolling out globally

The broad match modifier is now rolling out globally in most languages¹ after a successful open beta test in the UK and Canada. To recap the original broad match modifier beta launch announcement:

The broad match modifier is a new AdWords targeting feature that lets you create keywords which have greater reach than phrase match and more control than broad match. Adding modified broad match keywords to your campaign can help you get more clicks and conversions at an attractive ROI, especially if you mainly use exact and phrase match keywords today.

To implement the modifier, just put a plus symbol (+) directly in front of one or more words** in a broad match keyword. Each word preceded by a + has to appear in your potential customer's search exactly or as a close variant. Close variants include misspellings, singular/plural forms, abbreviations and acronyms, and stemmings (like “floor” and “flooring”). Synonyms (like “quick” and “fast”) and related searches (like “flowers” and “tulips”) aren't considered close variants.

The graphic below illustrates the relative reach of different keyword match type strategies.

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** Be sure there are no spaces between the + and modified words, but do leave spaces between words. Correct usage: +formal +shoes. Incorrect usage: +formal+shoes.

Here’s what one major UK retail company said about their experience using the feature:

"We're always interested in ways to increase our volumes while keeping our CPA down. As a result, we've added broad match modified keywords to several campaigns where previously we only had phrase and exact match keywords. After a few weeks of testing, we're pleased to see these campaigns showed significant increases in conversion and volume, whilst keeping the CPA down. Therefore, we will be looking to scale our use of modified broad match keywords in all our campaigns to take full advantage of these great results."

If you mainly use broad match keywords in your account, you should know that switching your existing broad match keywords to modified broad match will likely lead to a significant decline in your click and conversion volumes and will not directly improve Quality Score. To maintain volume, keep existing broad match keywords active, add new modified broad match keywords, and adjust bids to achieve your target ROI based on observed performance.

You can begin using the feature by logging into your AdWords account, through the AdWords Editor and through the AdWords API. For more details, guidelines on usage, and answers to common questions, check out the original blog post and the AdWords help center.

Posted by Dan Friedman, Product Marketing Manager

¹ Except Chinese, Japanese, Thai, Arabic and Hebrew languages, which are coming soon. We’ll update this post when the feature becomes available.

AdWords brings you insight about the competitive landscape

As agencies managing AdWords accounts, you know your clients are not alone in the auction -- any number of advertisers may be using AdWords to offer some of the same goods and services as them. You can monitor their performance and use optimization tools to improve ROI, but you still might not know how they're performing as compared to similar advertisers. We’re aiming to bring more transparency to AdWords with the launch of Analyze competition in the Opportunities tab. For now, this feature is only available to a small number of advertisers using the English language AdWords interface, but we'll expand this to more advertisers in the near future.

‘Analyze competition’ examines an account’s activity over the past two weeks and lists categories that represent the products or services a client is advertising. Categories are based on actual Google.com search terms and are matched up against a client's keywords, ad text, and landing page text. For each category associated with a client's account, you’ll see a bar graph, which shows individual performance compared to the average performance of other advertisers in the same category.

When you hover over the data in the 'Competitive Range' column, you'll be able to see more details such as the exact size of the competitive range, the mean and median performance levels for this range, as well as data on the absolute top and bottom performers.

In the case below, you’ll see that we’ve chosen to evaluate our performance based on how our CTR compares with that of other advertisers. In addition to CTR, you’ll also be able to look at competitive data for impressions, clicks, and average position, and you can segment data by advertiser location.

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As with other areas of the Opportunities tab, you’ll be able to export information from ‘Analyze competition’ to a .csv file.

It’s important to remember that data in ‘Analyze competition’ is anonymous, and as part of our commitment to protect your clients' privacy, we don't reveal information about any advertiser's identity.

Now that you know what ‘Analyze competition’ does, here are some tips on how to make the most of this data:

• Take action. Click the ‘Explore ideas’ button to see customized keyword, bid, and budget ideas for your clients' accounts.
• Consider clients' advertising goals and focus on the most relevant metrics. It’s not always a bad thing to perform below competitors on a metric that’s not important to clients.
• If you see that one campaign is performing poorly in comparison to the competition, you can get insight into changes you can make to improve that campaign.

Just like the other areas of the Opportunities tab, we hope that ‘Analyze competition’ will help you uncover new opportunities to improve your clients' AdWords performance. To learn more about this feature, visit the Help Center, or watch this short video.

To read more about and submit feedback on 'Analyze competition,' as well as discover other new developments in AdWords, visit the Ad Innovations page.

Posted by Alexandra Kenin, Product Marketing Manager

Sharing is caring: new ways to segment, schedule, and email reports

When we discover something great, our first impulse is to share it. How else do you explain the 66 million times people have watched a baby panda sneeze? Sharing the insights you find in your AdWords reports should be as easy as forwarding a YouTube link, so we’ve recently released new options for segmenting, scheduling, and emailing the data on your Campaigns tab.

By clicking the Download button in the toolbar above your data tables, you’ll open a menu that shows you a number of options for sharing reports with others.

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First, you’ll name your report, just as you would in the Report Center. Next, you can add segments to reveal different dimensions of your performance. Add multiple segments at once to get a even deeper breakdown of your statistics. For example, you can segment your campaigns by device and day of the week to understand the days when your customers are more likely to see your ad on their mobile devices. Each new segment you add will appear as a separate column in your downloaded report.

From here, you have a few options. You can simply download your report in formats ranging from .CSV to .PDF and personally deliver it to your favorite teammate. Or, you can choose to email your data to one or all of the users with reporting access in your account.

Finally, you’ll set the frequency at which you want this report to run. So if you’ve set up a filter for your keyword list to show, for example, only those keywords containing the term “free” that have cost you over $50 with a conversion rate under 5%, you can now get a weekly email with a report showing you their performance. All the reports you download from the Campaigns tab will appear in your Control Panel and Library, a new area used to manage the reports and custom alerts that you’ve created for your account.

These changes are just the latest in our ongoing efforts to simplify the ways you access your reports. We hope that with more data in the Campaigns tab and easier access to advanced statistics, looking at the different dimensions of your campaign performance becomes common practice. After all, you never know how many baby pandas could be hiding in your campaigns...

Posted by Devin Sandoz, Product Marketing Manager

New Tool for Brand Advertisers on the Google Content Network

Over the past year, we've focused on building new solutions on the Google Content Network for campaigns focused on branding. Last year we introduced frequency capping to help you manage how often your Content Network campaigns reach the right people. We then launched an “above the fold” filter to allow you to show ads only in places that appear on potential customers’ screens when the page loads. We also developed innovative tools to measure the impact of brand campaigns.

Today, in response to feedback from many of you who run branding campaigns, we're announcing a new filter that allows you to show your ads only on AdSense sites among the 1000 largest on the web as defined by DoubleClick Ad Planner. This new feature will ensure that your ads reach a large number of users, but only on well-known sites best suited for branding goals.

To activiate the new filter, select ‘non Ad Planner 1000’ within the ‘category filters’ section of your AdWords account. Keep in mind that not all sites in the Ad Planner 1000 are in the Google Content Network and that your ads will only show on those sites that are.

It's important to note that the Ad Planner 1000 does not take performance statistics into account, and that by enabling this filter, you may be excluding many sites that are relevant to your advertised products. Additionally, with this or any of our other brand filters enabled, your campaign will run on fewer sites, so you may need to raise your bids if you’d like to maintain your impression levels. We recommend experimenting to determine which feature or combination of features best meets your goals.

We hope this new feature gives you greater control and assurance over where your ads appear and makes the Google Content Network an even more powerful environment for effective branding campaigns.


Posted by Sean Harvey, Product Manager

New Analytics reports - AdWords Search Funnels

Over the next few weeks, a new set of reports called AdWords Search Funnels (beta) will be made available in your clients' AdWords accounts.

This set of reports describes the Google.com search ad click and impression behavior leading up to a conversion. They provide data on how "upper-funnel" keywords behave on the conversion path prior to the last ad click. In addition to a Top Conversions report, Search Funnels consists of 7 reports including Assisted Conversions, First and Last Click Analysis, Time Lag, and Path Length. The information in these reports will give you even more insight into the ads customers interact with before converting on clients' sites so you can make even more informed decisions about the keywords, ad groups and campaigns in their AdWords accounts.

Take a look at this video giving an overview of the new reports:

(click here to view video)

Note: Over the next few weeks, the Search Funnels beta will be rolled out gradually to all accounts. They are available only in your AdWords account and not in Google Analytics. They are activated when you have AdWords Conversion Tracking running or if you've imported goals or transactions from Analytics into AdWords, and will only show data for keywords that show up in at least one conversion path. Search Funnel data is currently limited to search ads showing on Google.com, and for ad impressions and clicks within 30 days of the conversion.

For additional information, please visit the Inside AdWords Blog.

Posted by Jeff Gillis, Product Marketing Manager

Find big ideas with bid ideas

Last week we began to roll out bid ideas in the Opportunities Tab. Along with customized keyword and budget ideas, you'll now be given bid suggestions for specific keywords, based on bid simulator data, to improve your AdWords ROI. Depending on whether you want to increase traffic or decrease cost, you'll see ideas on how to raise or lower your bids to meet your business goals.

You’ll see bid ideas in your account if we determine there's an opportunity for you to:

• Receive significant additional clicks without a significant increase in cost
• Save money without sacrificing a lot of clicks

Bid ideas became visible in some accounts last week, and will be available in all accounts in the coming weeks.

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For additional information on bid ideas, please visit the full post on the Inside AdWords Blog.

Posted by Alexandra Kenin, Product Marketing Manager

Google Analytics new features announced

Google Analytics just stepped out with a host of new features today, enhancing the product to further meet the needs of a range of businesses. There are eight new features, and we've selected two of our favorites as a sneak peek:

• New engagement goals: You can now set goals for Time On Site and Pages Per Visit to help measure user engagement and branding success on your client's site. In addition, you can now define up to 20 goals per profile.
  
  
• Analytics Intelligence: Everyone wants more data, but evaluating it all can be a battle. Analytics Intelligence aims to help ease the process, with automatic alerts to significant changes in the data patterns of your site metrics. You'll be able to identify sudden, uncharacteristic changes in traffic patterns so that you can diagnose the issue and react more quickly.

Read all about the new features in the Google Analytics Blog post, and check out the associated videos on the Google Analytics YouTube Channel.

Posted by Agency Ad Solutions Blog Team

Updated Keyword and Placement Tools, coming to an account near you

You may have heard that we've updated the Keyword and Placement Tools to include more features that will hopefully help make managing your clients' campaigns easier. These updates are still in beta so we're rolling them out to all AdWords accounts in English and other languages over the coming weeks. Keep an eye on your clients' accounts, and if you see these tools available, give them a try. If you have feedback, we're all ears, so let us know what you think using the Send Feedback link in your client's account.

• The updated Keyword Tool now allows you to get keyword suggestions based on the keywords you enter as well as website content and user searches. You can also see various keyword match types at once to compare their predicted metrics in one place.
  
  
• The updated Placement Tool makes it easier to search for placements that match specific criteria, such as image placements on youtube.com that are in the Entertainment category. The Advanced Options section allows you to further filter by country, language, impressions per day, included ad sizes, and demographic options.
  

Both tools will be available via the Tools tab in your client's account. If you don't see them yet, check out the screenshots on the Inside AdWords blog.

Posted by Agency Ad Solutions Blog Team

New ways to reach the right audience on the Google content network

Reaching the right audience is the goal of every ad campaign. This week we're announcing new capabilities planned for the Google content network that will help you achieve that goal. In addition to matching ads with the topic of a web page through contextual advertising, you will be able to reach users based on their interests, independent of the content they are currently reading.

Over the next few months we'll start offering interest-based advertising to a limited number of advertisers as part of a beta, and expand the offering later in 2009. If you would like to participate in the beta, please fill out this form.

With interest-based advertising, you will be able to reach users based on your past interactions with them, such as their visits to your website. We'll also provide interest categories, such as "sports enthusiasts," so you can reach the audience of your choice. Whether your goal is to drive brand awareness or increase responses to your ads, these capabilities can help expand the success of your campaigns.

Users browsing the web will benefit from the additional relevancy that interest-based ads can provide. And by visiting the new Ads Preferences Manager, users can see what interest categories we think they fall into, or add and remove categories themselves. The Ads Preferences Manager can be found by clicking on most "Ads by Google" links you see on ads throughout the web.

You can read more about how interest-based advertising benefits the online ecosystem and about the new privacy tools developed for this launch in the Official Google Blog and the Google Public Policy Blog. To learn more about the details of interest-based advertising, please visit this AdWords FAQ.

We look forward to providing users with ads more closely tied to their interests and helping you to better reach your campaign goals at scale.

- Aitan Weinberg, Product Manager

[Note: this post has been reprinted from the Inside AdWords Blog]

Coming soon: Holiday display promotions made easier

Although many of you have just wrapped up winter celebrations, the holidays are still rolling in. Valentine's Day and President's Day are nearing, and with them come new templates for the display ad builder. In the coming weeks, you'll see 7 new customizable templates you can use to enhance your clients' holiday promotions. To give you a sneak peek of the new templates, we've included two of the designs below. Each has different design, animation, and image customization options, so you'll be able to select the format that meets your needs.

If you've tried the display ad builder for your clients, you know that it can help you get a promotion up and running quickly, without needing to re-design new ads from scratch. The creation of timely and relevant display ads is free and efficient with the display ad builder, making it particularly handy for seasonal promotions.

We'll be releasing these templates in the 13 languages in which the display ad builder is available, so stay tuned to this blog for an update when they're available.

To start creating your ads, click Display Ad Builder on the Ad Variations tab within a new or existing ad group in your AdWords account. If you want to learn more about creating and running display ads, visit our Display Ads 101 tutorial site. Happy display planning!

Posted by Ryan Hayward, Product Marketing Manager

Search-based keyword tool and keyword library

Every year, Google releases a year-end Zeitgeist, showing the top searches across various categories to give insight into cultural trends and current events. For instance, which movie trailer generated the most searches in 2008? (Dark Knight) Which campaign buzzword got the most search volume on Google in the U.S.? (Joe the plumber)

Uncovering what people are searching for can be an interesting exercise as well as a powerful tool when used for your clients' AdWords campaigns. The Search-based Keyword Tool, which provides keyword ideas that are based on actual Google search queries and are matched to pages of your website, has a new feature, the keyword library, which allows you to see the top keywords across various categories. You can think of it as sort of an advertiser's Zeitgeist.

You can browse the results for different categories in the Search-based Keyword Tool here or by clicking on the link that reads "See top keywords across all categories" when you access the tool. Best of all, if you sign in to the tool with your client's AdWords login information, it will scan your client's site for popular and relevant keywords that aren't yet in their AdWords account. You'll be able to find new, relevant keywords that you aren't currently advertising on.

Give the tool a try, and if you have feedback for us (or just want to share your personal favorite movie trailer of 2008), let us know.

Posted by Lisa Coffey, Product Specialist

AdWords Editor v7.0

It's update time again! We've released version 7.0 of AdWords Editor for Windows and Mac, and have included some sought-after metrics. This release of AdWords Editor includes data for first page bid estimates and keyword Quality Score. Version 7.0 also offers optional usage tracking to send anonymous statistics to Google and help us improve AdWords Editor. You can learn more about these and other new features in the release notes.

As always, we want to remind you to save comments and unposted changes by backing up your work before you upgrade. Then, after you've installed the new version, you can download your account and import the backup file.

Posted by Kerrie Lenhart, Product Specialist

Google Ad Planner: new features, wider availability

Since we launched Google Ad Planner a few months ago, you've suggested more ways we could help improve your media planning process. First, we're excited to announce that Ad Planner is now accessible to anyone with a Google account. Second, we've released a number of new features that we built based on your direct input.

Define your audience by keywords and geography

In response to your requests for more audience definition options, we've enhanced Google Ad Planner to support search queries and geo-targeting. For example, now you can find video game enthusiasts based on their likeliness to search for keywords such as "video games" or "video game cheats." You can also drill-down to a specific state or metros (region or cities in geographies outside the US).

Managing your site results

With three new site ranking methods, you can decide how you want your site results ranked and displayed. You can choose between sites most likely to attract your target audience, larger known sites to increase your campaign scale, or a balance between the two. By applying other site filters, you can narrow your search to only sites that accept ads, sites in specific categories like "Video Games," or sites that end with a particular domain suffix like ".edu."

Click on image for full-size version

Analyze your media plan

With Google Ad Planner's new interactive bubble chart, you can compare sites in your media plan by demographics, frequency, traffic, and unique visitors. In the example below, the red bubble shows a site heavily skewed towards females under 35, which is inconsistent with other sites in the media plan. By discovering such outliers, you can easily refine your media plan targeting.

Click on image for full-size version

International demographic data

We've expanded demographic audience data to include France, Germany, Italy, Spain, and the UK. We look forward to continuing to expand the number of countries Ad Planner covers.

Sign in now to see the improvements, maybe check out a training video or two, and let us know what you think.

[Cross-posted from Inside AdWords blog.]

MCC dashboard enhancements

Posted by Ali Miller, Product Specialist Team

Managing multiple client accounts can be, and often is, very time consuming. We've just made some changes to the My Client Center (MCC) dashboard that will hopefully make your job a little easier. Here's a quick summary of what you can now find in your MCC:

• Client statistics visible on MCC dashboard: See performance information such as clicks, impressions, and CTR without clicking into individual client accounts.
• Tabbed design: Looking for CTR and impression data for your client accounts? Look on the new Performance tab. Need to see how much budget your client has spent? Check out the new Budget tab.
• Custom date range: Set variable date ranges to see statistics for any period of time.

Lastly, you'll also see your reporting statistics update every few hours rather than once per day. With this new information you can keep closer tabs on your clients, or possibly start a daily CTR competition in your office.

Attention-getters: MCC Alerts

Posted by Ali Miller, Product Specialist Team

We recently launched the My Client Center (MCC) Alerts feature, which provides a single summary view of all your clients' Account Snapshot alerts. If you haven't had a chance to check the feature out, you'll see the alerts in the summary box directly above your client list, or through the 'Alerts' link at the top of the page.

Not all alerts may need your immediate attention, so you can search across your alerts to find the ones you need, as shown below.


To save time, you can also narrow down your search to alerts for certain clients and even save your searches for future use. You can learn more about saved searches, alert types, and more in our Help Center.