Use YouTube to drive awareness and conversions

If you'd like to expand your advertising to YouTube, consider using YouTube Promoted Videos. You can make a video about your business and then promote that video alongside relevant YouTube search results. Similar to AdWords, YouTube Promoted Videos lets you decide where you'd like your videos to appear on YouTube, place bids in an automated online auction, and set daily spending budgets.

Last week we launched "Call-to-Action," a new feature that allows you to add a clickable overlay to your Promoted Videos. This allows you to drive viewers to a website off-YouTube, which can help you drive more conversions and generate engaged, well-targeted traffic for your brand or product.

You can learn more about this new conversion feature of by visiting the recently launched YouTube Biz Blog. To start using Promoted Videos today, visit ads.youtube.com.

Posted by Amanda Kelly, Inside AdWords crew