If the words "web analytics" make your ears perk up, join us for some straight talk from our experts on the topic. The Analytics team is creating a series of Data Driven Discussion videos on the Google Analytics YouTube Channel, unrehearsed discussions about web analytics, design, and testing. Your host, Jeff Gillis, Product Marketing Manager, poses a question to the panel - Nick Mihailovski, Developer Relations Engineer and Avinash Kaushik, Analytics Evangelist - then guides the conversation.
Tune in to listen to their thoughts on the value of segmenting your data and which segments are most valuable. And check out the practitioners debate, where Avinash and Nick discuss their points of contention and ideological differences when it comes to web analytics.
There will be more videos to come in this series, so submit your own question to the panel at google.com/analytics/ddd.