Quality Score fact of the week

We're back with our second Quality Score fact. This week's contribution to our newly revived series is:

Quality Score does not suffer when your ads are paused or showing infrequently. One of the factors that determines Quality Score is the performance of a keyword in combination with its associated ads. Pausing ads or showing them infrequently doesn't affect Quality Score since they aren't accruing any performance data while they're not active. So there's no need to worry if you run seasonal or low-exposure campaigns for your clients, your Quality Score won't drop while the ads aren't showing.

Posted by Dan Friedman, Product Marketing Manager