"JustAnswer, the San Francisco-based pay-as-you-go question and answer website, was born from a need CEO Andy Kurtzig's wife had during her first pregnancy. Calling her doctor numerous times with questions drove him to cut her off, so she offered to pay him for each question. Although it may not have worked for his wife, the notion inspired Andy to create an online communication channel for people to get answers from doctors, lawyers, mechanics and other experts, at all hours of the day or night.Today, JustAnswer has more than 15 million registered users, and some 20,000 experts in 90 categories ranging from health to law to automobiles. It’s also a worldwide enterprise, with customers in 145 countries. Andy was able to grow his company from a one-man operation into a successful global company using Google AdWords and the Google Content Network."
Highlights of the story include:
- Successful acquisition of customers as well as subject experts using Google AdWords Search and Content Network campaigns
- Quick response to trends, such as the economic downturn, thanks to flexibility, control and transparency of placement targeting
- Effective use of the Placement Performance report to identify high-converting sites, which included smaller, highly focused sites
