We want to share with you two upcoming, online Google webinars that you may find useful: Analytics Webinar with Avinash Kaushik and Travel Shopping for Summer 2009.
Analytics Webinar with Avinash Kaushik
Little Changes, Large Results: 5 Things Marketers Can Do Now
In today's tough economic climate, it's increasingly important for marketers to utilize resources effectively – in particular, media dollars – in order to maximize ROI. But often times, marketers overlook what's immediately achievable.
Please join us on Tuesday, May 12th at 10:00am PST when Analytics Evangelist, Avinash Kaushik, leads a discussion on the "Top 5 Things Marketers Can Do Now." This webinar is relevant to all marketers, especially advertisers looking to refine their campaigns.
You'll learn how to immediately implement Avinash's tips for using data-driven insights to guide your marketing message and media strategies. And you'll walk away knowing how to improve marketing efficiency, drive insights into consumer behavior, and generate greater returns on your marketing investments.
Google and Compete present: Travel Shopping for Summer 2009
With travel’s busiest season right around the corner, understanding consumers’ attitudes about traveling this summer and their planning process is more important than ever. Using an in-depth survey of traveler perspectives and a detailed online behavioral analysis, Google and Compete have partnered to create a new study exploring how consumers are shopping for summer travel.
Join us on Tuesday, May 19th at 10:00am PST to find out answers to these and other important questions:
- Are consumers planning to travel this summer, and how do their plans differ this year in comparison to last year?
- How has the volume of travel research and booking activity changed?
- What types of destinations and promotions do consumers find appealing, and how can travel sellers take advantage of this?
