Conversion tracking Site Stats logo is now optional

If you currently use or have considered using AdWords conversion tracking, we have news that may be of interest to you. Conversion tracking users are no longer required to display the "Google Site Stats" logo on the conversion pages of their web sites.

Previously, a small but visible text block that read "Google Site Stats" automatically appeared on the page where the conversion tracking code was placed on your web site. The logo would appear only after a conversion occurred via your AdWords ad, and it provided converting visitors links to information about AdWords conversion tracking and instructions on how to block the tracking.

However, many advertisers have told us that the logo was redundant with their own privacy policy, where they already notify users about the tracking technologies in use on their sites. As a result, we're now giving you the option of not showing the Site Stats logo on the conversion page(s) of your site.

If you currently have conversion tracking tags installed on your web site, the Site Stats logo will continue to display unless you take further action. If you choose to remove the logo, please inform users about the tracking methods you employ on your site by modifying your site's privacy policy.

For those of you who are new to conversion tracking, it's a powerful tool that allows you to measure conversion metrics for your AdWords campaigns. An added benefit of using conversion tracking is that it allows you to use the Conversion Optimizer, a bidding feature that uses your conversion tracking data to optimize the performance of your campaigns, helping you make the most of your advertising dollars.

For more information about conversion tracking, please visit our Help Center.

Posted by Emel Mutlu, Inside AdWords crew