When a store is just a few clicks - rather than a few miles - away, customers may come from across the street, or across the globe. And as you know, specifically targeting campaigns to the areas where your clients' customers are located helps drive more sales. Here are two resources to help you find those customers, wherever they may be.
For a broader view, you can use the Map Overlay report in Google Analytics to see where the traffic to your client's site is originating. Watch the video below for a step-by-step guide on how to use the report to gain insight into where you might want to target your AdWords campaigns. By identifying geographic areas where users are already interested in your client's site, you can adjust the targeting of your campaigns to reach new customers. Now if we could only find a treasure map, too.
The Geographic Performance report, now available in the Report Center in your AdWords account, will help you uncover the locations where your ads are most successful. For example, it's possible that your client's pirate costumes are a huge hit in Florida. You'll be able to see where the clicks to your ads are coming from, and target campaigns to ideal locations to "hook" those customers.
