For example, the keyword "back to school" shows a strong search peak in August, while searches for "back to school movie" stay relatively consistent all year, thanks to diligent Rodney Dangerfield fans.
To add columns to your results, use the "Choose columns to display" drop-down menu to select the data you'd like to see after you've entered your keywords into the Keyword Tool.
Knowing when to expect spikes in traffic can help you allocate your clients' budget to the most appropriate times of the year. And knowing that there are so many Rodney Dangerfield fans out there just may help you get a head start on your holiday shopping list.
