You may have heard about the recent launch of Google TV ads to all US-based advertisers. If you're already purchasing television advertising for your clients, you can compare all the benefits and features of the AdWords system on the Google TV Ads site.
For your clients who have never advertised offline, television advertising can offer a new way to acquire customers, drive additional sales, and boost traffic to online campaigns. Recent research from Thinkbox and the UK Internet Advertising Bureau (IAB) has found that many people go online while watching TV. Here are some research highlights:
- The likelihood of buying or using a product increases by more than 50% when TV and online advertising are used together.¹
- Positive brand perception increases by 47% when both forms of advertising are used in unison, versus either medium in isolation.¹
Use Google TV Ads in concert with your clients' online campaigns to captivate viewers and Internet users when they're most engaged.
[1] Thinkbox and IAB Study: May 2008
