For those of you who work with clients in the finance industry we've got a new resource called the Financial Services Industry Knowledge Center.
If you've never heard of our Industry Knowledge Centers (or IKCs, for brevity's sake) they're sites dedicated to particular industries with AdWords tips, success stories, news feeds, and Google product solutions. You can view them all here.
Inside the Financial Services IKC, you'll find three new success stories featuring Garden State Life Insurance, IFA (auto insurance), and Bankrate.com (consumer financial information) and how they use various Google AdWords features to acquire new customers.
The site also dedicates several sections to our tried and true Tips for Success. We'll walk you through best practices to help you and your clients: Start off on the right foot, Target the right audience, and Get more bang for your buck.
Here's a peek at a tip we included for writing effective ad text:
- Highlight free offers such as free rate quotes, free trades, free credit reports, or free market research
- Intercapitalize the Display URL (AdWordsExample.com rather than adwordsexample.com)
- Include a specific call-to-action like "Get A Free Quote Today"
As always, we welcome your feedback. You can drop us a line at finance-knowledge@google.com.
