My Change History

Ever tried to remember the date you changed that keyword's max CPC, created that new campaign, or started to target ads to Canada? Now you can find out.

The My Change History tool, a new feature you'll find located on the Tools page of your AdWords account, allows you to see a log of the changes you've made to your account over the past three months. Some advertisers who helped us test this tool used it to understand what account modifications led to a bump in their sales. Other advertisers, whose accounts are managed by multiple people with different logins (an MCC login and the account login), used the tool to see who made certain changes.

Have another cool use for the tool? Let us know! Who knows, your idea might very well appear in lights right here on Inside AdWords.

Posted by Arielle, Inside AdWords crew