As so many attendees reported finding our last Quality Score tutorial useful, we’ve decided to re-run the live course in the AdWords Online Classroom (UK) on Wednesday 2nd March for anyone who wasn't able to attend. The key to a successful AdWords account is the relevancy of your ads, keywords, and website. Having a better understanding of Quality Score can help you improve your AdWords performance.
This course will clarify what Quality Score is and provide useful tips on improving your Quality Scores so that you can further optimise your account.
The hour-long interactive course will be delivered by two AdWords Specialists as part of the Adwords Online Classroom (UK) and will include time for Q&A. It will take place on Wednesday 2nd March from 3 pm to 4 pm GMT (7 am to 8 am PST).
If you’re interested, make sure to sign up now!
To learn more about Quality Score, you can also visit our Help Center.
Showing posts with label Webinars. Show all posts
Showing posts with label Webinars. Show all posts
Start to 'Think Mobile' in a new live online course in the AdWords Online Classroom (UK)
This Wednesday, February 16th, we’ll be hosting a live online course in the AdWords Online Classroom (UK), where you can learn how to start using mobile advertising to reach more customers.
With over four billion mobile phone owners globally, half of all new Internet connections now come from mobile devices. This live course discusses the explosive growth in ownership and usage of high-end mobile phones and the implications for businesses and marketers.
We’ll highlight the main mobile trends that businesses should be aware of and outline effective mobile strategies and mobile advertising solutions for companies and advertising agencies to adopt.
The hour-long interactive course will be delivered by an Online Media Specialist and will include time for Q&A. It will take place on Wednesday, February 16th from 3 pm to 4 pm GMT (7 am to 8 am PST).
If you’re interested, make sure to sign up now!
And visit our AdWords Online Classroom for additional live and on-demand courses.
With over four billion mobile phone owners globally, half of all new Internet connections now come from mobile devices. This live course discusses the explosive growth in ownership and usage of high-end mobile phones and the implications for businesses and marketers.
We’ll highlight the main mobile trends that businesses should be aware of and outline effective mobile strategies and mobile advertising solutions for companies and advertising agencies to adopt.
The hour-long interactive course will be delivered by an Online Media Specialist and will include time for Q&A. It will take place on Wednesday, February 16th from 3 pm to 4 pm GMT (7 am to 8 am PST).
If you’re interested, make sure to sign up now!
And visit our AdWords Online Classroom for additional live and on-demand courses.
Join us for Google’s Think Mobile Event Live Stream
The rise of the mobile web is driving one of the most dramatic consumer behavior transformations in history. Billions of people are using their smartphones to search for information, consume news, watch videos, interact through social networks, and engage with advertising every day. So what does this mean for mobile marketing?
Tune in and find out what Mary Meeker, Partner at Kleiner Perkins, and Google’s Dennis Woodside, SVP of Americas Operations, and Jason Spero, Head of Americas Mobile Advertising, have to say about the future of mobile and what marketers can do to better connect with the mobilized, modern consumer.
The live stream will start on February 10, 2011, at 1:05 pm EST, and you’ll be able to watch from your desktop computer or mobile device. Please register for this virtual event by visiting the Think Mobile Live Stream page.
Following us on Twitter? Use the #thinkmobile hashtag as you're watching the event.
Tune in and find out what Mary Meeker, Partner at Kleiner Perkins, and Google’s Dennis Woodside, SVP of Americas Operations, and Jason Spero, Head of Americas Mobile Advertising, have to say about the future of mobile and what marketers can do to better connect with the mobilized, modern consumer.
The live stream will start on February 10, 2011, at 1:05 pm EST, and you’ll be able to watch from your desktop computer or mobile device. Please register for this virtual event by visiting the Think Mobile Live Stream page.
Following us on Twitter? Use the #thinkmobile hashtag as you're watching the event.
Live online course on ‘Top Tips, Tools and Techniques for AdWords bidding and budgeting’
This week's tutorial on the AdWords Online Classroom (UK) will cover all things bidding and budgeting-related to help you maximize return on your advertising spend and make the most of your AdWords account in 2011!
Are you getting the most out of your target market? Are you appearing on the first page of Google? Are you losing conversions due to budget? If you’re not sure then we’d highly recommend you tune in as we’ll be discussing impression share, first page bids and how to get the most out of your budget. We’ll also cover ‘Burst Strategy’, helping you to ‘burst’ through the auction at the right time, and how to ensure your account is structured for success.
This live course is presented by AdWords Specialists and is appropriate for all advertisers wanting to maximize return on ad spend. It will take place on Wednesday, February 9th, 3pm - 4pm GMT, 7am-8am PST.
If you’re interested, make sure to sign up now!
Are you getting the most out of your target market? Are you appearing on the first page of Google? Are you losing conversions due to budget? If you’re not sure then we’d highly recommend you tune in as we’ll be discussing impression share, first page bids and how to get the most out of your budget. We’ll also cover ‘Burst Strategy’, helping you to ‘burst’ through the auction at the right time, and how to ensure your account is structured for success.
This live course is presented by AdWords Specialists and is appropriate for all advertisers wanting to maximize return on ad spend. It will take place on Wednesday, February 9th, 3pm - 4pm GMT, 7am-8am PST.
If you’re interested, make sure to sign up now!
The True Value of Search advertising
We know that understanding search advertising and trying to measure its return on investment is not always easy. Marketers and business owners often find it difficult to quantify the indirect effect that online search is having on offline sales.
The AdWords Online Classroom has recently launched a free, on-demand market insights presentation, The True Value of Search, to help you understand the value of search marketing beyond direct response.
During this short video tutorial, we’ll introduce you to the ROPO effect (Research Online, Purchase Offline), latent conversion and how search is involved in the buyer's research and purchase journey. We’ll discuss search as part of the broader media and marketing mix as well as search for branding and how to integrate it with offline marketing. You’ll even see some real life examples of how search campaigns have driven offline sales.
So, if you’re interested in learning about how valuable search is for you, check out this course now!
The AdWords Online Classroom has recently launched a free, on-demand market insights presentation, The True Value of Search, to help you understand the value of search marketing beyond direct response.
During this short video tutorial, we’ll introduce you to the ROPO effect (Research Online, Purchase Offline), latent conversion and how search is involved in the buyer's research and purchase journey. We’ll discuss search as part of the broader media and marketing mix as well as search for branding and how to integrate it with offline marketing. You’ll even see some real life examples of how search campaigns have driven offline sales.
So, if you’re interested in learning about how valuable search is for you, check out this course now!
Learn about media planning in a live course in the AdWords Online Classroom
This Wednesday December 1st, we’ll be hosting a live course on media planning in the AdWords Online Classroom. The course will highlight the best practices of media planning and break down the planning process into 5 simple stages. We'll also give an overview of a number of Google tools that you can use to achieve high ROI, relevance and reach for your Google Display Network campaigns.
The course will be delivered by an Online Media Specialist and will last for approximately 1 hour, including time for Q&A. It will take place on Wednesday December 1st, 2010 3pm - 4pm BST / GMT+1 (London), 10am-11am EDT (New York), 7am-8am PDT (San Francisco).
Make sure to sign up now if you're interested!
The course will be delivered by an Online Media Specialist and will last for approximately 1 hour, including time for Q&A. It will take place on Wednesday December 1st, 2010 3pm - 4pm BST / GMT+1 (London), 10am-11am EDT (New York), 7am-8am PDT (San Francisco).
Make sure to sign up now if you're interested!
Live online course on how to define and analyze conversions on your site using Analytics Goals
On Wednesday November 24th we’re hosting a free, live, online course about Goals in Google Analytics. Goals help you measure conversions or successful actions on your website, such as visits to a 'thank you' page after a customer makes a purchase on your site.
In this live course you’ll learn how to set up Goals and how they can benefit you. We'll clarify the difference between conversions in AdWords and Goals in Analytics, as well as discuss the reports the Goals section offers. After completing the course you'll know how to use Analytics Goals to measure the effectiveness of your AdWords traffic, then make more informed business decisions as a result.
This interactive course will be delivered by two Analytics Specialists and will last approximately 1 hour, including time for Q&A. It will take place on Wednesday, November 24 from 3-4PM GMT (7-8AM PST) and is suitable for anyone who’d like to learn more about Analytics Goals.
If you're interested make sure you sign up now!
In this live course you’ll learn how to set up Goals and how they can benefit you. We'll clarify the difference between conversions in AdWords and Goals in Analytics, as well as discuss the reports the Goals section offers. After completing the course you'll know how to use Analytics Goals to measure the effectiveness of your AdWords traffic, then make more informed business decisions as a result.
This interactive course will be delivered by two Analytics Specialists and will last approximately 1 hour, including time for Q&A. It will take place on Wednesday, November 24 from 3-4PM GMT (7-8AM PST) and is suitable for anyone who’d like to learn more about Analytics Goals.
If you're interested make sure you sign up now!
Learn about advertising on YouTube in a new online course
If you're interested in creating a stronger online branding presence or drawing high-volume traffic to your site, YouTube can help you accomplish both by giving you access to the world's largest online video-streaming and sharing community. YouTube can further enhance your current online advertising campaigns with millions of ad impressions and video ad streaming opportunities, so that you create the high-profile online presence that your website needs.
There are now a number of ways in which you can raise your profile as an advertiser using YouTube. During this course you'll learn about the different methods of targeting YouTube, and how to make the most out of any existing presence you may already have on this platform.
This is a live course presented by a YouTube Specialist and is appropriate for all advertisers interested in growing their presence on YouTube. It will take place tomorrow, Wednesday, November 17, 2010 3pm - 4pm BST / GMT+1 (London), 10am-11am EDT (New York), 7am-8am PDT (San Francisco).
If you’re interested, make sure to sign up now!
Posted by Gordon Zhu, Inside AdWords crew
There are now a number of ways in which you can raise your profile as an advertiser using YouTube. During this course you'll learn about the different methods of targeting YouTube, and how to make the most out of any existing presence you may already have on this platform.
This is a live course presented by a YouTube Specialist and is appropriate for all advertisers interested in growing their presence on YouTube. It will take place tomorrow, Wednesday, November 17, 2010 3pm - 4pm BST / GMT+1 (London), 10am-11am EDT (New York), 7am-8am PDT (San Francisco).
If you’re interested, make sure to sign up now!
Posted by Gordon Zhu, Inside AdWords crew
Live webcast: 5 Tips to Turbo-Charge Your Online Marketing Campaign With YouTube
Event Date: November 16, 2010 at 02:00 PM East/12:00PM Central/11AM Pacific. Register today.
As a dentist, Dr. Bob Wagstaff knew he had a better way to cure bad breath than most other solutions in the market. So he founded Orabrush to sell a tongue brush to help consumers more easily clean their tongues of the germs that cause bad breath. When Dr. Bob first tried promoting his new invention, many forms of traditional advertising failed him. A $50,000 infomercial went nowhere. Then, Jeffrey Harmon suggested a marketing campaign built around a YouTube video. That first video cost $500 and has since earned the company over 13 million views, setting Orabrush on the path as an innovator in online video marketing.
Join this live Webcast with AdAge to hear from Jeffrey Harmon and Abe Neiderhauser, the team that has helped earn Orabrush more than $1,000,000 in sales through YouTube, AdWords and online marketing.
As a dentist, Dr. Bob Wagstaff knew he had a better way to cure bad breath than most other solutions in the market. So he founded Orabrush to sell a tongue brush to help consumers more easily clean their tongues of the germs that cause bad breath. When Dr. Bob first tried promoting his new invention, many forms of traditional advertising failed him. A $50,000 infomercial went nowhere. Then, Jeffrey Harmon suggested a marketing campaign built around a YouTube video. That first video cost $500 and has since earned the company over 13 million views, setting Orabrush on the path as an innovator in online video marketing.
Join this live Webcast with AdAge to hear from Jeffrey Harmon and Abe Neiderhauser, the team that has helped earn Orabrush more than $1,000,000 in sales through YouTube, AdWords and online marketing.
Get started with mobile advertising in a new live online course
On Wednesday, November 3rd we’ll be hosting a live online course about how you can start using mobile advertising to reach more customers.
Did you know that there are now 4 billion mobile phone owners globally? Half of all new internet connections come from mobile devices, and by 2014 it's projected that there will be more mobile internet users than desktop internet users.*
In this course we'll take you through the changing landscape of mobile advertising. We'll also show you how to identify if users use mobile devices to find your services and how to set up Mobile Search and Display Campaigns.
This course is for those of you interested in learning more about mobile advertising and how to easily set up your AdWords account to target more users on mobile devices. The interactive course will be delivered by an Online Media Specialist and will take approximately 1 hour including time for Q&A. It will take place on Wednesday 3rd November from 3pm - 4pm BST / GMT+1 (London), 10am-11am EST (New York), 7am-8am PST (San Francisco).
If you're interested in this course, sign up now!
*Morgan Stanley report, 'Internet Trends' published on April 12, 2010.
Posted by Gordon Zhu, Inside AdWords crew
Did you know that there are now 4 billion mobile phone owners globally? Half of all new internet connections come from mobile devices, and by 2014 it's projected that there will be more mobile internet users than desktop internet users.*
In this course we'll take you through the changing landscape of mobile advertising. We'll also show you how to identify if users use mobile devices to find your services and how to set up Mobile Search and Display Campaigns.
This course is for those of you interested in learning more about mobile advertising and how to easily set up your AdWords account to target more users on mobile devices. The interactive course will be delivered by an Online Media Specialist and will take approximately 1 hour including time for Q&A. It will take place on Wednesday 3rd November from 3pm - 4pm BST / GMT+1 (London), 10am-11am EST (New York), 7am-8am PST (San Francisco).
If you're interested in this course, sign up now!
*Morgan Stanley report, 'Internet Trends' published on April 12, 2010.
Posted by Gordon Zhu, Inside AdWords crew
Learn about using Remarketing in a new course in the AdWords Online Classroom
This Wednesday, October 20th, we'll be hosting a live online course on remarketing. This interactive presentation will be delivered by an Online Media Specialist and will take approximately one hour, including time for Q&A.
Remarketing is a simple way to connect with your website visitors. After driving traffic to your site with search ads, you can then remarket to those people who reach your site by showing them tailored ads as they browse through sites on the Google Display Network.
During this session we'll take you through the benefits of using remarketing and how to set it up in your account. If you advertise with AdWords then we encourage you to attend.
If you're interested, be sure to sign up now!
Remarketing is a simple way to connect with your website visitors. After driving traffic to your site with search ads, you can then remarket to those people who reach your site by showing them tailored ads as they browse through sites on the Google Display Network.
During this session we'll take you through the benefits of using remarketing and how to set it up in your account. If you advertise with AdWords then we encourage you to attend.
If you're interested, be sure to sign up now!
Get design tips to boost the impact of your display ad
While the right text and placement of your display ad are always crucial, you should also make sure that your ad is well designed. But how exactly can you ensure that your ad stands out on a web page, looks professional and is consistent with your overall brand message?
On Thursday, September 2nd, we’ll be holding a short one-off live course on effective display ad design. The session will give you a set of practical design tips including key insights on using color, font and images. The focus will be on the Display Ad Builder tool, although the tips are applicable to display design in general. The course is suitable for anyone interested in display advertising.
The course will be held on Thursday, September 2nd at: 3pm - 4pm BST / GMT+1 (London), 10am-11am EDT (New York), 7am-8am PDT (San Francisco).
Sign up here to attend.
Upcoming Free Webinar: Increase ROI with Enhanced CPC
A couple weeks ago, we announced the launch of Enhanced CPC, a new automatic bidding feature designed to increase your conversions and return on investment in your Max CPC campaigns.
We’d like to invite you to a free webinar hosted by members of the product development team to learn more about Enhanced CPC. Specifically, we’ll discuss:
Posted by Dan Friedman, Inside AdWords crew
We’d like to invite you to a free webinar hosted by members of the product development team to learn more about Enhanced CPC. Specifically, we’ll discuss:
- How Enhanced CPC works and benefits your campaign performance
- How Enhanced CPC complements your current bidding strategy, including 3rd party bid management solutions
- Key differences between Enhanced CPC and Conversion Optimizer and how to select the best bidding option for your campaign
Posted by Dan Friedman, Inside AdWords crew
Get started with mobile advertising with a new online course
We’ve just added a new course to the AdWords Online Classroom all about mobile advertising and how you can start using it to reach more customers.
Did you know that there are now 4 billion mobile phone owners globally? Half of all new internet connections come from mobile devices, and by 2014 it's reported that there will be more mobile internet users than desktop internet users.* We offer a number of innovative ad formats to help you reach mobile users looking for products and services.
This course is suitable for anyone who’d like to learn more about mobile advertising and how to easily set up your AdWords account to target more users on mobile devices.
Click on the country flag most appropriate to you to watch this course now!
Posted by Miles Johnson, Inside AdWords crew
*Morgan Stanley report, 'Internet Trends' published on April 12, 2010.
Learn about remarketing with a live online course
This Wednesday, July 21st, we'll be hosting a live online course on remarketing. This interactive presentation will be delivered by a Display Network specialist and will take place from 15:00 to 16:00 GMT, including time for Q&A.
During this session we'll take you through the benefits of using remarketing, who it's best for and how to set it up in your account. If you advertise with AdWords and get a large number of visitors to your website, then we encourage you to attend.
If you're interested, be sure to sign up now.
Posted by Miles Johnson, Inside AdWords crew
During this session we'll take you through the benefits of using remarketing, who it's best for and how to set it up in your account. If you advertise with AdWords and get a large number of visitors to your website, then we encourage you to attend.
If you're interested, be sure to sign up now.
Posted by Miles Johnson, Inside AdWords crew
Get a crash course on AdWords reporting tools
It’s hard to fix a problem when you don’t know it exists. That’s why the reporting tools available in AdWords are so important. Features like segmentation, filters, and custom alerts let you move through your campaigns like a shadow in the night, spotting potential issues and taking action quickly.
We’ve just released Find new insights in AdWords data, an AdWords Online Classroom course that will help you make the most of AdWords reporting tools.
In a little over 20 minutes, you’ll learn how to focus on the right statistics, find and take action on your key performance drivers, and monitor your campaigns regularly to ensure that no change in an important metric goes unnoticed. Before viewing the course, you'll need to complete a free registration.
So watch this short lesson and learn some advanced strategies for evaluating your account. Your campaigns will thank you!
Next Thursday: free webinar on AdWords Conversion Products
With the recent launch of Search Funnels, we wanted to have a webinar showing off these new reports and offering you a refresher on AdWords Conversion Tracking and Conversion Optimizer. We'll give overviews of these features, showing how they work and how they can help you, and do a deep dive into the Search Funnels reports.
At the webinar, you’ll learn:
Posted by Miles Johnson, Inside AdWords crew
At the webinar, you’ll learn:
- How tracking conversions can take you beyond clickthrough rate and help you focus your spend on the ads and keywords that drive sales and leads
- How the data in Search Funnels can take you a step further and tell you which ads and keywords are assisting your conversions
- How Conversion Optimizer can use your conversion tracking data and cost-per-acquisition goals to help you focus your spend on the clicks most likely to convert
Posted by Miles Johnson, Inside AdWords crew
Reminder: Upcoming webinar on display advertising opportunities
We wanted to remind you that this week we’re holding a webinar about our recent innovations in display advertising and how marketers are incorporating it into their strategies.
Join us on May 20, 2010 at 11:00am PST / 1:00pm CST / 2:00pm EST.
Specifically, we’ll discuss:
Join us on May 20, 2010 at 11:00am PST / 1:00pm CST / 2:00pm EST.
Specifically, we’ll discuss:
- Google's vision and recent innovations in display advertising
- How to best take advantage of our offerings, from planning to improving your campaigns
- How advertisers are incorporating the Google Content Network into their marketing strategy
Upcoming webinar: Video Targeting
We previously highlighted a campaign that American Apparel ran on YouTube in which they targeted pet videos -- including one of the most famous videos on the site. Part of the secret of American Apparel’s success was their use of Video Targeting, a tool that helps advertisers find and target relevant partner videos on YouTube. As with other products we’ve recently launched, the Video Targeting Tool is integrated with Google AdWords and makes it easier than ever for you to run integrated, targeted, and measurable campaigns across the Web. Here’s how it works:
With so many of you now using the Video Targeting Tool, we rolled out some big improvements, including localized versions in 25 countries around the world. There are also a lot of new features to explore, so we decided to host a webinar that will give you an overview of the tool’s functionality, as well as best practices and case studies.
The webinar is scheduled for 10 am PDT on May 19th, 2010. To register for the event, please fill out the registration form here.
With so many of you now using the Video Targeting Tool, we rolled out some big improvements, including localized versions in 25 countries around the world. There are also a lot of new features to explore, so we decided to host a webinar that will give you an overview of the tool’s functionality, as well as best practices and case studies.
The webinar is scheduled for 10 am PDT on May 19th, 2010. To register for the event, please fill out the registration form here.
Upcoming free webinar: Uncovering opportunities with display advertising
Display advertising is changing rapidly with the emergence of audience data, engaging new ad formats, dynamic creatives, and new technologies. We'd like to invite you to a webinar about our recent innovations in display advertising and how marketers are incorporating it into their strategy.
Specifically, we’ll discuss:
- Google's vision and recent innovations in display advertising
- How to best take advantage of our offerings, from planning to optimizing your campaigns
- How advertisers are incorporating the Google Content Network into their marketing strategy
Register here for the webinar to be held on May 20, 2010 at 11:00am PST / 1:00pm CST / 2:00pm EST.
Subscribe to:
Posts (Atom)
