The Creative Process -- Illustrated on YouTube

From Old Spice to Tipp-Ex to Dynomighty, many large and small brands and agencies have done it right when it comes to advertising on YouTube. Do you ever wonder what makes a successful campaign? Are you considering YouTube as part of your media mix? Just how do advertisers get viewers to seek out and share videos about deodorant or magnetic jewelry or stationary supplies? Well, YouTube Show & Tell, the home for the best creative marketing examples on YouTube, interviewed the creative minds behind Old Spice, Dynomighty, and Axe to give you a peek into the creative process behind campaigns that have earned millions of video views. We also talk with Benjamin Palmer, CEO and co-founder of The Barbarian Group, about the origins and vision for Show & Tell. To see the full story and interviews, please visit the YouTube Blog.

Posted by Mark Sabec, Product Marketing Manager, who recently loved Tipp-Ex’s Shoot the Bear campaign