(cross-posted from the Inside AdWords Blog)
Late last year, we announced a beta version of the updated Keyword Tool, which brought you increased functionality and a streamlined way to identify new keywords for your account. Since then, we’ve been working hard to meet our long-term goal to combine all the features you love from both the Keyword Tool and the Search-based Keyword Tool into one comprehensive tool.
We think it’s the right time to begin this final transition since you can now find many of your favorite features from tools in the updated Keyword Tool.
Both of these tools will be available in their current forms through the end of August, after which time their addresses will redirect to the updated Keyword Tool. We’ll post again when the transition is complete and the updated Keyword Tool exits beta (and drops the “updated” from its name).
The updated Keyword Tool has a number of benefits over the older tools:
- Flexible search options: Search by any combination of keyword, website/URL, and category (where available) and receive a single set of results
- Easy keyword refinement: Filter results by word or keyword match type
- Advanced options: View statistics for mobile search and use data filters based on local searches, search and ad share, and more
We also listened to your feedback and added some completely new features:
- Removing Duplicate Keywords: When you access the Keyword Tool from within an ad group, keywords that are already in that ad group will appear with an “Already in ad group” message next to them
- Adding Negative keywords: Now, you can easily add keyword ideas as negatives right from your keyword idea list. Just click on a keyword and use the drop down menu to select and save your negative keyword
We’ll continue to improve upon the updated Keyword Tool to make it more useful for you. Give it a try if you haven’t yet to take advantage of its new look and features. If you need to, you can always access the tool without signing in to AdWords. However, for the best results, you should access the tool from within your account. Just click the “Keyword Tool” link from the Opportunities tab. For a full set of directions on accessing and using the tool, visit the AdWords Help Center.
