As we draw closer to Q4, it's a good time to make sure you're getting your clients all the traffic you can from free sources. Most of your retail clients are probably already participating in Google Product Search, a free and powerful way for merchants to connect their products to millions of shoppers on the web. If they're not, send them over to google.com/products/submit to get them started. If they are, here are some tips to make sure they're getting the most out of this free product:
- Submitting all required and suggested attributes, including "unique product identifiers." These unique identifiers will soon be necessary to be included in Google Product Search listings.
- Sign up for product-based ad formats, like Google Product Extensions. These ad formats are powered by the merchant's product data feed, and they provide users with more information than standard text ads.
- Urge your clients to submit product reviews when they have them. Merchants who submit product reviews to Google will have their logos displayed on product pages when their reviews appear, adding another source of free traffic.
- Help your clients sign up for Google Places, which will help online shoppers find their store locations and hours and complete the cross-channel shopping experience.
