Many firms decide to cut their advertising and marketing spend during recessions; the most recent recession was no different.
Please join us for an upcoming webinar from Google and The Wharton School, partners on the Fast.Forward. initiative. Prof. David Reibstein, Marketing at The Wharton School, will discuss lessons learned from this difficult economic period and how those lessons impact and influence current and future marketing decisions.
Topics:
- Should marketers spend more or less as we move out of the recession?
- Should marketers change their budget allocations? If so, how?
- How are CMO’s dealing with the new budget parameters and what do CFO’s think of this change?
- How is the bottom line being impacted?
What: Exploring the Recession's Impact on Advertising & Marketing Spending: CMO / CFO Perspectives
When: March 26, 2010, 10amPST / 12pmCST / 1pmEST
Register at: www.tinyurl.com/march26webinar2010
For more perspectives on the changing face of marketing, visit the Fast.Forward. channel on YouTube.
