We are often asked about how to maximize the ROI from Content Network campaigns. What type of targeting should I use? How many keywords and ad groups should I have? How can I develop effective creatives?
Behind the scenes of many new product introductions this year, we have developed a set of best practices to answer some of these questions for you. Recently introduced as part of a new initiative called Optimization University, these are now available to everyone through a series of 6 videos and the Getting Started guide. The guide and videos provide a conceptual walk-through and product demos of major steps in executing a Content Network campaign.
Along with simple tips and tricks to improve ROI, we also go over several tools, such as Wonder Wheel, Keyword Tool and Conversion Tracking, that help you be more efficient with the process. The recommendations are based on our analysis of thousands of campaigns, successful and unsuccessful ones, to understand what works and what doesn't. They are easy enough for you to start applying them to your campaigns today.
If you're starting a new Content Network campaign, watch the first video below; you may find it to be particularly valuable.
And you can always bookmark the playlist or find all the latest videos on our YouTube channel.
