AdWords Editor 7.5.1 for Windows and Mac

We just released a new version of AdWords Editor with a few exciting updates.

Increase efficiency with CSV import
Many agencies have requested the ability to import CSV files in AdWords Editor, so we're happy to announce this new feature. If you make changes to your client's account in a spreadsheet or a custom application, you can now import your spreadsheet directly into AdWords Editor, then post your new or edited items. Learn more

Save time by downloading or updating selected campaigns
Have you ever waited a long time for your client's account to download, when all you want to do is work with one or two campaigns? Now you can just download the campaign (or campaigns) that you want to edit, leaving the rest of the account alone. You may also choose to download or update only active campaigns (or only paused campaigns). Learn more

Make the most of Keyword Opportunities
We've made a few changes to the Keyword Opportunities tool that should make it easier to manage your client's keyword data. On the "Search-based keywords" tab (the AdWords Editor version of the Search-based Keyword Tool) you can now view and organize new keywords by topical category, letting you zero in quickly on the keywords that are most relevant to the account. Also, when you export or copy keywords, the Keyword Opportunities columns (such as Volume and Competition) are now included. As another response to agencies' requests, you can now add terms to your account as either keywords, negative keywords, or campaign negative keywords. Learn more

To learn more about what's in version 7.5.1, such as multiple column sorting and new conversion columns, please visit the release notes.

If you're already using AdWords Editor, you'll be prompted to upgrade automatically. This update won't require you to re-download your accounts, and it won't affect your comments and unposted changes. In the auto-update prompt, choose the 'Update without Backup' option; after you upgrade, your accounts will already be in the new version.

If you're not already using AdWords Editor, you can visit our website and click 'Download AdWords Editor.'

To learn more about the benefits of using AdWords Editor to manage clients' ad campaigns offline, please refer to these frequently asked questions, or visit the Help Center for comprehensive instructions and tips.

In addition, there will be a webinar for our agency partners on Friday, June 5, 2009 at 11 am PST / 1pm CST / 2pm EST:

Event number: 576 383 259
Event password: awe
Registration password: agency1
Call-in toll-free number (US/Canada) 866-469-3239
Click here to register.

Posted by Adam Wooley, Product Marketing