Case studies: Search-based Keyword Tool

Identifying effective keywords is one of the best ways to ensure that customers can locate your client's site. And the Search-based Keyword Tool (SbKT) is an efficient way to find and add highly relevant keywords to your client's account. Using actual Google search queries and the content of your client's site, the SbKT generates organized, themed suggestions for keywords that are new to your client's account.

To let the results speak for themselves, we've recently highlighted the success of two clients who expanded their keyword lists with the SbKT. U.K.-based shoe retailer Cloggs was able to quickly create new campaigns for their ever-changing product lines and drive increased traffic to their site. And Accomodation Direct, a South African travel company, lowered their cost per conversion by 34% using the keyword suggestions from the SbKT.

For more details, read the full case studies. Then try out the SbKT, and find the right keywords to be found by the right customers.

Posted by Adam Wooley, Product Marketing Manager