Display ad builder contest winners

We're happy to announce the winners of our display ad builder contest, where we challenged advertisers to use their creativity and innovation to create compelling new display ad builder ads. The top five entries stood out for their choices of template, ad copy, use of images, and overall creativity.

First place: Wilshire Grand Hotel in Los Angeles, whose display ads have helped them significantly increase online reservations.


Second place: ResortQuest.com, whose ads received a low cost per conversion compared to other ads in the ad group.


Third place: TripRes.com, who used text-only display ad builder ads to achieve a lower cost per conversion compared to text ads in the same ad group.


Honorable Mentions: Printglobe.com, a promotional products company, and the tea company, Teavana.

Congratulations to the winners and thank you to everyone who participated!

We also invite you to learn more about display ad builder, and how you can build your own great ads that will reach your customers in new ways. Or, if you use Twitter, you can follow @GoogleAdBuilder to ask questions and get the latest display ad builder updates.

Posted by Dan Friedman, Inside AdWords crew